The future is about to become reality. Countdown to October 21 at

Next Wednesday — October 21st, 2015 — is Back to the Future Day, the fateful date that Marty and Doc travel to in the DeLorean in Part II. It’s going to be catnip for brands (brandnip, if you will) because the best parts of the movie involved futuristic, non-existent products from AT&T, Mattel, Nike, and Stephen Spielberg, among many others. Expect countless tie-ins and brand activations. Expect fake hoverboards, expect self-lacing Air Mags. Expect an unchecked brandpocalypse unlike anything you’ve seen in this world or any other.

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