2015: AXA joins the Top 50 Best Global Brands – An innovative brand at the heart of the digital transformation


#AXA is ranked 48 in the #BestGlobalBrands Interbrand 2015 & 1st global #insurance brand

Source: AXA/ Newsstand News Interbrand 2015: AXA joins the Top 50 Best Global Brands

The Interbrand ranking has just been published, providing very good news indeed for AXA. Interbrand, the brand strategy and design consultancy, which is recognized worldwide for its expertise in brand assessment, rewarded the AXA Group, which rose 5 places compared to 2014, reaching 48th place in the 2015 Best Global Brands ranking. AXA also joins the Top 50 of Interbrand, which values the brand at USD 9.254 billion.

This rise in the rankings acknowledges AXA’s positioning in key sectors and its decisive initiatives, which enabled the Group to exceed its objectives and affirm its position as global leader.

An innovative brand at the heart of the digital transformation

In 2015, AXA sustainably strengthened its innovation ecosystem, particularly in Asia. AXA Lab, already present in San Francisco, was set up in Shanghai; the Data Innovation Lab, active in Paris since 2014, arrived in Singapore; and AXA Strategic Ventures, created in February and already present in San Francisco, New York, London, Paris, Zurich and Berlin, opened an operation in Hong Kong. Furthermore, 2015 saw the creation of Kamet, a technology innovation incubator at the service of insurance customers.

After having established partnerships in 2014 with Internet giants LinkedIn and Facebook, AXA pursued its initiatives in the digital domain. New agreements were signed in 2015, notably with BlaBlaCar, European leader in ridesharing, to provide insurance cover for BlaBlaCar members.

A responsible brand, working to protect everyone

In 2015, the Group reported its best-ever score on the Dow Jones Sustainability Index (DJSI), with a score of 83 out of 100. With this score, AXA is positioned among the leading enterprises worldwide in terms of corporate responsibility (CR). Furthering its active commitment for the environment, AXA participated in CR Week 2015, Climate Finance Day and COP21. Henri de Castries has already announced his intention to take the Group out of all carbon-related investments by end 2015.

The AXA Research Fund was particularly dynamic in 2015, allocating €15 million in 2015 to 44 new research projects on risks in 19 countries. In parallel, AXA established apartnership with IFC-Banque Mondiale for parametric insurance, and is expanding its initiatives in micro-insurance.

A brand that’s close to its customers and its employees

The digitalization of AXA services also continued in 2015, with the launch of the HealthU and AXA Drive Coach applications. Start-in, AXA’s participative innovation program, has already generated several innovative prototypes to better serve AXA customers. Two of these services will be brought to market in 2015, followed by four more in 2016.

The Corporate Online Open Course (COOC) entitled “Do you speak Digital?” was developed by the AXA Digital Academy, with the goal of familiarizing all Group employees with the digital domain.

AXA owes this success to its employees, who generate ideas and initiatives, but also and most of all to its customers, who put their trust in the Group and its agents every day.

 

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