IKEA believes that children are the most important people in the world, and that there is a lot to learn by listening to them. So we think it’s time to let kids into the kitchen.
Content approach based on insights:
According to the IKEA’s Life At Home Report, watching TV has become the most common family activity (82%), particularly in the UK (88%), the USA (88%), Spain (86%) and the Netherlands (86%).
In an attempt to change this, IKEA has made it their aim to bring the kids back into the kitchen. It is all about making out the do’s and don’ts, and instead focusing on five rules that will make cooking fun for kids, as well as manageable for the parents.
Today, IKEA presents “Cooking With Parents” – a manifesto from children to parents.
See the funny and cute campaign video here and learn more about the five rules: https://youtu.be/4jg7OtBUcW4
How to ….