A talk Marc gave at the UI20 conference in Boston, November the 3rd, 2015.

Smaply: http://www.smaply.com
ExperienceFellow: http://www.experiencefellow.com
This is Service Design Thinking: http://www.thisisservicedesignthinking.com
This is Service Design Doing: http://www.thisisservicedesigndoing.com

1. The typology of journey maps
2. Customer experience research
3. Prototyping services
4. Service design and start-ups


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