The whole process from order to delivery is supposed to take less than 30 minutes, but it faces many, many regulatory hurdles before it can become a reality in the US. The company itself notes that “putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision.” A spokesperson also adds, “One day, seeing Prime Air vehicles will be as normal as seeing mail trucks on the road.” It’s likely this highly-produced ad is meant to turn up public pressure on the FAA so Amazon can bring its dream drone delivery system to life.

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