Video is taking over mobile data in the UK, according to 2015 data. The rise of 4G may be one reason, as eMarketer estimates two in five mobile phone users in the country will watch video this year.

Source: Video Accounts for Majority of UK Mobile Data Traffic – eMarketer

Video is taking over mobile data in the UK, according to 2015 data.

UK Mobile Data Traffic Share, by Type, 2013-2015 (% of total)

The UK’s Office of Communications (Ofcom) reported that 58% of all mobile data traffic in the country was video last year, including videos viewed through streaming apps. Not only was that by far the biggest chunk of all mobile traffic, but it was also up significantly over 2014, when it accounted for 39% of data traffic.

Web browsing, meanwhile, lost share, dropping from 42% of all data traffic in 2014 to 25% last year. Other traffic sources were comparatively small, and though there were changes since 2014, traffic was in line with figures from the year prior.

The rise of 4G mobile services in the UK likely plays a role, with faster mobile internet connections lending themselves to more video viewing.

Worldwide data from Ericsson suggests the rise in mobile video traffic is far from over.

Monthly Mobile Data Traffic Worldwide, by Application, 2010-2021 (petabytes)

The firm expects mobile data traffic from video to grow by about seven times between this year and 2021, the end of its forecast period. Web browsing traffic is expected to rise as well—but it will not even reach triple 2016 levels by 2021.

eMarketer estimates that 22.0 million people in the UK will watch video on their mobile phones at least monthly this year, up 11.6% over 2015. By 2019, nearly 48% of mobile phone users in the UK will use their devices for video viewing.

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