David Bowie Never Gets Old on Vittel


Nestlé Waters promoted the Vittel brand in France and other European countries with a television commercial featuring David Bowie and his early personas.

The TV ad, timed to coincide with the release of Bowie’s Reality album in June 2003, shows him walking through a house to the sound of his track, “Never Get Old”, and interacting with different versions of himself, including Ziggy Stardust, Aladdin Sane, the Thin White Duke, the Scary Monsters Clown and the Diamond Dog. The tagline, “Chaque jour une vie nouvelle”, is translated in English as “A New Life Everyday”.

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