Obviously 60 seconds to understand… but unforgettable.
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Interns: Axel Lokrantz Månsson, Mickel Yu
Media Agency: Vizeum
Production Company: bsmart
Comment from http://www.prattleandjaw.com/
Only ‘problem’ is that people are saying they’ve (M&C Saatchi) ripped off Eurostar’s and the Polish Chamber of Tourism’s ad from way back when (and 2008 respectively). If you ask me, imitation, flattery, all that. Get off your high horse. No one’s copying anyone, they’re taking a good idea a little bit further, and you’d be incredibly naive to think the world works in any other way. So there.