Tattoo-like wearable tech could be the next big thing in ticketing


Forget tickets, your entry to the next festival or fun park could be via a wearable tattoo-like sensor that is void once it loses contact with the skin.

Source: Tattoo-like wearable tech could be the next big thing in ticketing

Liam Casey’s PCH has forged a partnership to commercialise MC10’s Wearable Interactive Stamp Platform (WISP), which could feature in the future of sporting and music events, hotel room access and cashless payments.

MC10 is a US-based healthcare technology company specialising in stretchable body-worn computing systems.

The partnership with PCH, a Cork-headquartered company that masterminds the design to delivery of consumer technology, will enable brands to develop a variety of consumer applications for the skin-worn and disposable stamp.

When paired with a smartphone, tablet or NFC reader, the WISP platform enables numerous consumer applications, including cashless payments and hotel room access, as well as access to amusement parks and sporting and music events.

The stamp could also be used in clinical environments to transmit patient information and streamline procedure flow.

The next frontier for wearable tech: digital tattoos

L’Oréal-My-UV-Patch

The My UV Patch developed jointly by PCH and L’Oréal

“The stamp is highly customisable, allowing brands to create personalised and engaging experiences that reinforce customer loyalty,” Casey explained.

He said that, when combined with cloud analytics, it can allow brands to deepen their understanding of consumer behavior.

To maintain the security of the stored information, the breathable, waterproof stamp is designed to tear and become unreadable upon removal.

PCH will work with third-party brands to customise the technology and develop new consumer applications.

The smart stamp was first commercialised in conjunction with L’Oréal as the world’s first stretchable electronic designed to measure individual UV exposure.

L’Oréal will retain exclusivity for applications of this technology in the beauty domain.

“PCH’s experience working with leading consumer brands, and their ability to commercialise the technology, will accelerate development of new applications within a variety of industries for skin-worn wearables,” said Scott Pomerantz, CEO of MC10.

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