Every day, hundreds of people ask Burger King to open more and more restaurants in Italy. Soon, their wish will be met.
To keep this promise, Burger King asked the Umarells for help. If you don’t know who they are, check out the video #KingofUmarells
Umarell is a word that entered Italian slang in Bologna and is spreading to nearby towns, occasionally even across Italy. It comes from the Bolognese for “cute/odd little man”.
“Umarells” are those people, usually retired men, who spend time watching construction works, often holding their hands behind their back, occasionally commenting on what is going on, sometimes trying to tell the workers what to do.
“Yup, they are all umarells“