More wearable device enthusiasts own fitness bands than other connected accessories in the US. According to research, close to half of all wearable owners wear the bands, making them almost twice as common as smart watches and three times as common as smart glasses.
The wearable device category continues to advance in the US. This year, eMarketer estimates, usage will grow by roughly 60%, to reach nearly 64 million people ≈ population of Italy, nation
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This is in line with other research about US interest in wearables. In August, for example, research indicated that the main reason US owners bought a wearable device was to help them be active, a key advertised benefit of fitness bands.
Interestingly, while the PwC reported that smart watch ownership followed fitness bands, at 27% of wearable device owners, an increase in purchases of this type of wearable device could be imminent.
In a 2015 study, The Consumer Technology Association, formerly Consumer Electronics Association, found that of the 74% of US internet users who intended to buy a fitness device in the next 12 months, the smart watch topped the to-purchase list at 35% over a fitness app, wearable fitness device and smart apparel.
Still, cost is still a prohibitive factor for many consumers thinking about a smart watch. Fitness trackers are typically at a lower price point, helping to explain their continued dominance.