Power to the People Leveraging First-Party Data to Deploy People-Based Marketing Digital Brief – Move away from cookies& proxies !


Marketing is Changing to Real Results, Not Proxies People-based marketing is fulfilling the promise of digital by bringing efficiency and effectiveness to marketing with better targeting and attribution of advertising spend to actual sales.

As a result, the industry is quickly moving away from cookies and proxies, and towards real results and business outcomes. Real Results Impressions Cookies Proxies People-based marketing is a framework, not a new channel or solution; therefore, it is not limited to just digital advertising. We believe people-based marketing has the potential to drive all types of marketing from direct mail to addressable TV and to tie them all together. Direct Mail Addressable TV BID NOW Programmatic

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