Infographics can be powerful content marketing tools.
The format can help brands easily explain complicated subjects, processes, or data-driven insights. Research has found that people who follow directions with text and illustrations do so 323% better than those using just text. And nearly 50% of the brain is focused on visual processing.
At NewsCred, we’ve found infographics to be valuable top-of-funnel content.
Emails that have “[INFOGRAPHIC]” in subject lines tend to get high open and click-through rates. And of all the content we produced in 2016, an infographic we created about Snapchat received the second-highest amount of pageviews and the most media pick-up. (Twenty publications ran it).
However, creating an infographic requires time and resources: In addition to deciding what the infographic will be about, gathering relevant data, and crafting a narrative, you also have to identify a goal for the infographic, create a distribution strategy, work with designers, and go through rounds of reviews and revisions.