LARGEST GLOBAL ANALYSIS OF ITS KIND: 1,500 global brands, more than 300,000 people, 33 countries and 15 different industry sectors

BETTER BUSINESS RESULTS: Meaningful Brands have outperformed the stock market by 206% over the last 10 years

GLOBAL RANKINGS: Discover which brands and industries top the meaningfulness charts

A WAKE-UP CALL FOR MARKETERS: Content delivered by brands is underperforming to such an extent that it’s having little impact on business results or people’s lives. 84% of people expect brands to produce content. Yet 60% of all content created by brands is poor, irrelevant or fails to deliver.

NEW CONTENT EFFECTIVENESS INDEX: Exclusive data that tracks the relationship between a brand’s performance, its meaningfulness and the content it produces.


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