The way we watch TV is changing. We’ve seen this in the rise of live-streaming, in the growth ‘second-screening’, in the expanding consumption of video on social platforms. As video becomes more accessible – through improved network capacity and digital platforms – audiences are adjusting to that shift.
And that has big implications for marketers.
Underlining this, Google has released a new infographic outlining some of the key audience trends they’re seeing on YouTube, including the increase in users watching YouTube content on TV sets, the rising popularity of YouTube stars and how viewers are shifting their prime time consumption habits.
This is an important trend – it’s worth paying attention to these key shifts.