A story of an epic journey and love at first sight.

The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance.

Life is a beautiful sport, since 1933.

The new brand film from Lacoste celebrates the French savoir faire and timeless polo elegance that has effortlessly shifted through the decades, from its conception in 1933 to the present day.

BETC Paris signe la nouvelle campagne mondiale de Lacoste, déployée en TV, digital et affichage. La prise de parole de la marque au crocodile est portée par un film de 1’30”, également décliné en 45″, qui met à l’honneur l’emblématique polo Lacoste.

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