That means about 40 percent of the global population is using social media, and only a small portion of the estimated 3.819 billion people with internet access around the world don’t have at least one social profile. Mobile users make up a large chunk of the base, with 2.780 billion active users.
These user numbers are massive, and according to the report’s data, which came from a wide range of international sources and the social platforms themselves, they’ll keep growing. There’s been a 4 percent uptick in total global users (which equates to 121 million people) since just this April. That’s about a million new users a day, which is rough news to hear for Twitter, which reported a flat user growth rate at its most recent letter to shareholders.
Facebook is, unsurprisingly, the king of the social media platforms, with an estimated 2.047 billion monthly active users (MAU), while its other properties, WhatsApp and Messenger were over the billion MAU mark as well in the third and fourth position, respectively. Instagram followed closely behind with roughly 700 million MAU.
You can check out the full report below for even more more detailed insights about the global social media landscape.