@DemetTunc74 – Customer Experience Council Director
In a world in which the consumer suffers from advertising fatigue and advertising blindness, Hugues Rey, CEO Havas Media Group BeLux, joins us to discuss how data and dynamic creations enable us to reach the right person at the right moment on the right channel.
Advertising is still a massive budget for corporations and concerns remain on the effectiveness of channels in a fast changing media world. How can companies switch from perceived irrelevant spending to a tangible return on investment and better connect with their consumers in the process?
Key takeaways around the 3A’s
- Audience – From reach to audience, what are the ways to connect better with the consumer to deliver the relevant content?
- Addressability – What is the future of the mass media and how to use it in a more accurate targeted approach?
- Advertainment – How to develop specific and dynamic content that engage, educate and entertain the consumer?