Despite a slight decrease its portfolio growth since 2017 (-15%), Space is still the number one with a 13% industry share within the 14 Belgian media agencies studied.
Havas Media, increasing of 11% thanks to the win of Carrefour, has the second highest industry share, followed by Mindshare(+18%), bolstered by the Ahold Delhaize & L’Oréal wins, ahead of Initiative (-9%). UM(+11%) rounds out the Top 5 agencies.
Other notable growing agencies with double digit growth include Wavemaker(+61%), Maxus (+112%) with the win of Proximus, PHD (+27%) and Vizeum(+4%)
The table shows several decreasing agencies including Carat, Zenith, MediaCom, and MediaPlus.
At the Group level, GroupM shows the highest growth of all the groups with +40% and continues its lead with an estimated 28% market share. IPG Mediabrands(-1%) is still second with 18% market share, followed by Space(-15%) with 14% market share, ahead of DentsuAegis Netw. (-22%) with 12% market share.
Havas Media Gr. shows a double digit growth with +11%, followed by OMG with +14%. With a drop of -31 %, Publicis Media occupies the last place in the group ranking.
What are projected portfolios?
The Projected portfolios to date is published by RECMA every two/three months. It is a leading indicatorof the agencies volume of business.
This estimate is different from the
Overall Activity Volume published once a year in June, which includes organic growth and delivers a hierarchy of the agency Activity over the previous year.
How are Projected Portfolio calculated?
The Projected Portfolios are based on the Activity volume 2017, plus the New biz balance of each agency for 2018, and any moves for 2019 to date (see the RECMA Overall Activity report, and the RECMA Data Center for full details) plus the transfers within a Group. The portfolios includes the non-traditional media (digital; data; content) according to the share declared and validated, or estimated, in every domestic