At this unique moment in time, as we transition from social hibernation to societal change, we are all presented with an opportunity. A chance to choose cycling. To inspire as many people as possible to make the switch, we are celebrating the stories of those who already have. Captured during lockdown, the motivations of some of those who have chosen to ride in recent months will be shared across our channels over the coming days and weeks, to be joined in time by your own cycling stories. Next time you ride, take a selfie, tell the world why you ride and tag it #ChooseCycling to help us show how broad, diverse and truly transformative our sport can be.

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