The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) Brands- a concrete state of play for marketers –

Sustainability Communication & Meaningful Brands 3 11 2022 Tallinn Hugues Rey DEF2.pdf from Hugues Rey

The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.

Published by huguesrey

+25 years of media agencies development combined with a shared passion of education Hugues began his carreer in ‘92 as Research Manager for Media+Square (now WPP Mindshare) and than as Research Director for Initiative Media in ‘98. In 2000, he created Fastbridge - the digitale agency of Initiative Media In 2006 & 2007, Hugues was the Digital Director Europe Middle East Africa for Initiative. In 2008, he has been promoted as Chief Strategy Officer for Mediabrands. He begon at Havas Media Belgium in Sept 2010 where he is now the CEO’s. Hugues is also active in many professional media associations (UMA (President 2012-2013) - CIM (former President of the strategy comittee, former president of TV Commission TV, former president Internet-commission) – GRP – IAB - ...). Since 2019, Hugues is the Chairman of the board of the Belgian Management & Marketing Association (BMMA). He is also responsible for several readings at Solvay Brussels School of Economics (ULB) about (Digital) Communication and Marketing (Brussels/Saigon). I‘Am A Bridge is Hugues blog project: www.huguesrey.com In 2010, Hugues was very proud to receive a “Lifetime Achievement Award” during the Mixx Award View all posts by huguesrey