Numbering 2.5 billion, Gen Z took over Millennials in 2019 to become the largest generation on earth. Aged between 10 to 26 years old, they are humanity’s first generation born into the digital age, and have the tools, tenacity, and self-awareness to drive change and shape a better future.
In a new white paper, Lizzie Nolan, EVP Managing Director Strategy & Insights, and Lindsey Partos, Strategy & Editorial Director, explore vital insights on how this nuanced and connected generation is influencing the future of media. We invite you to read “Gen Z. Not Dazed. Not Confused” to learn about Gen Z and the meaningful media that matters to them.
#MeaningfulMedia #HavasProud
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Published by huguesrey
+25 years of media agencies development combined with a shared passion of education
Hugues began his carreer in ‘92 as Research Manager for Media+Square (now WPP Mindshare) and than as Research Director for Initiative Media in ‘98. In 2000, he created Fastbridge - the digitale agency of Initiative Media In 2006 & 2007, Hugues was the Digital Director Europe Middle East Africa for Initiative.
In 2008, he has been promoted as Chief Strategy Officer for Mediabrands.
He begon at Havas Media Belgium in Sept 2010 where he is now the CEO’s.
Hugues is also active in many professional media associations (UMA (President 2012-2013) - CIM (former President of the strategy comittee, former president of TV Commission TV, former president Internet-commission) – GRP – IAB - ...).
Since 2019, Hugues is the Chairman of the board of the Belgian Management & Marketing Association (BMMA).
He is also responsible for several readings at Solvay Brussels School of Economics (ULB) about (Digital) Communication and Marketing (Brussels/Saigon).
I‘Am A Bridge is Hugues blog project: www.huguesrey.com
In 2010, Hugues was very proud to receive a “Lifetime Achievement Award” during the Mixx Award
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I am a Bridge 