30 years of media agencies development through digital & data infusion
Hugues began his carreer in ‘92 as Research Manager for Media+Square (now WPP Media) and than as Research Director for Initiative Media in ‘98. In 2000, he created Fastbridge – the digitale agency of Initiative Media In 2006 & 2007. Hugues was the Digital Director Europe Middle East Africa for Initiative. In 2008, he has been promoted as Chief Strategy Officer for Mediabrands.
He begon at Havas Media in September 2010 where he is now the CEO’s. Hugues is also active in many professional media associations: CIM (ex-member of the board and Past-President of the strategy comittee, former president of TV Commission TV, former president Internet-commission) – GRP – IAB – …). In December 2018, Hugues was elected President of the Belgian Management and Marketing Association (BMMA) and since October 2021, he is the chairman of the United Media Agencies (UMA).
He is also responsible for several readings at Solvay Brussels School of Economic and Management (Omni-Channel Marketing, Integrated Communication, Digital Marketing, …) and Communication Channel Planning (in Brussels & Saigon/Vietnam).
6 thoughts on “About Myself”
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