Smartphones : Android pèse 80% du marché, iOS au plus bas depuis 2010

Smartphones : Android pèse 80% du marché, iOS au plus bas depuis 2010.

Le marché des smartphones a progressé de 47% sur un an au deuxième trimestre 2013. Un segment largement dominé par Android, dont la part de marché s’élève désormais à près de 80%.


Android, l’OS mobile de Google, accroît encore un peu plus son assise sur le marché des smartphones. Au deuxième trimestre 2013, sa part de marché s’élève à 79,5%, soit 10 points de pourcentage de gagnés sur un an, relève le cabinet Strategy Analytics.

Le principal perdant dans l’affaire n’est autre qu’iOS. Si les ventes d’iPhone ont bel et bien progressé sur un an, de 26 millions d‘unités à 31,2 au deuxième trimestre 2013, ses parts de marché ont tout de même régressé, à 13,6% contre 16,6% l’an passé.

Dans sa globalité, le marché maintient une croissance élevée, de 47% sur un an. Il s’est vendu entre les mois d’avril et juin pas moins de 229,6 millions de smartphones dans le monde (156,5 au deuxième trimestre 2012).

Ventes de smartphones par OSVentes de smartphones par OSQ2 2012Q2 2012Q2 2013Q2 20136060120120180180AndroidAndroidiOSiOSWindows PhoneWindows PhoneAutresAutres

« La croissance a été tirée par une forte demande pour les modèles Android dans tous les segments de prix, aussi bien dans les marchés en développement que dans les pays développés, notamment aux États-Unis, en Chine et au Brésil. Android représente désormais une impressionnante part de 8 smartphones sur10 livrés dans le monde », explique le cabinet.

Apple redescend sous les 14% de parts de marché, une première depuis le deuxième trimestre 2010, relève Strategy Analytics. Bien plus loin, Microsoft et son OS Windows Phone progresse de près de 60%, pour 8,9 millions de smartphones écoulés. De quoi lui permettre de détenir 3,9% du marché. Le finlandais Nokia, principal partenaire de Microsoft, pèse pour beaucoup dans ce résultat. Lundi 29 juillet, Bryan Biniak, le vice-président de la firme, s’était permis de mettre un petit coup de pression sur Microsoft, afin qu’il se décide à déployer davantage d’efforts sur le mobile.

BlackBerry Wants to Be a Leader in the ‘Internet of Things’ |

BlackBerry Wants to Be a Leader in the ‘Internet of Things’ |


BlackBerry wants to push beyond communications into mobile computing, and eventually play a leading role in the “Internet of Things,” the term for a predicted revolution in which many ordinary objects will be given computing power.

That was chief executive Thorsten Heins’s message at the annual shareholders meeting in Ontario today, as he tried to defend the company’s trajectory after sales of the new BlackBerry 10 line of smartphones fell well below analyst expectations. A disappointing earnings report June 28 caused BlackBerry stock to fall to $10.46 per share that day, a 28 percent drop from its previous-day closing price of $14.48.

Today, Heins outlined a three-phase plan for BlackBerry’s future, the first of which happened earlier this year with the debut of the new BB10 mobile operating system and new phones. The second phase, he said, will focus on scaling. That means reaching new customers while also transitioning existing users from the BlackBerry 7 operating system to BB10.

Related: BlackBerry to Bring Popular ‘BBM’ App to Android and iOS Devices

In the third phase, BlackBerry will seek to become “the leading mobile enterprise services platform,” Heins said. As early evidence of this goal, he pointed to a new BlackBerry service for automakers that was unveiled in Detroit last month. The service makes it possible to update vehicle software remotely, get status updates on vehicle components and install apps to a car’s entertainment system.

As smart technology becomes an increasingly vital part of everyday life, Heins said, BlackBerry will use its global data network and create new partnerships to develop more mobile computing services for enterprise clients.

Asked whether he and the company board have seriously considered breaking up BlackBerry — perhaps splitting off the devices business from the enterprise services business — Heins demurred. “I’m here with my team to create jobs and not to destroy jobs,” he said. “We have to get through this.”

Related: Beyond Smartphones: Mobile Innovation That Could Change the Way You Do Business

“Whatever [Wall] Street expects from us, we are still early” in our product cycle, Heins told shareholders. The next 12 months, he said, will be a time of investment, with an eye toward achieving sustainable growth sometime in 2014.

At press time, BlackBerry’s stock value stands at $9.72.

Read more:

Une première banque “mobile” en Belgique – Belga Economie – Trends-Tendances –

Une première banque “mobile” en Belgique – Belga Economie – Trends-Tendances –

jeudi 16 mai 2013 à 14h04

(Belga) BNP Paribas Fortis a officiellement lancé la première banque “mobile” de Belgique et d’Europe, “Hello Bank!”, jeudi lors d’une conférence de presse. Cette banque numérique, uniquement accessible en ligne, s’adresse aux utilisateurs de smartphones et de tablettes numériques. BNP Paribas Fortis assure cependant qu’elle ne concurrencera pas ses agences.

Une première banque “mobile” en Belgique

La banque se télécharge sur les tablettes numériques et les smartphones via une application gratuite et permet d’effectuer toutes les opérations bancaires en ligne. “Hello Bank!” ne dispose donc pas d’agences physiques mais communique avec ses clients par téléphone ou via les médias sociaux. Lancée en Belgique et en Allemagne, avant la France et l’Italie, la nouvelle banque s’adresse principalement aux utilisateurs de technologies digitales mobiles, alors que 52% des Belges posséderont un smartphone et que deux tiers des ménages auront acquis une tablette numérique d’ici la fin de l’année, selon BNP Paribas Fortis. Elle espère séduire 1,4 million de clients d’ici cinq ans. “Hello Bank!” pourrait cependant concurrencer les agences et les services de BNP Paribas Fortis, notamment grâce à sa facilité d’accès. “Nous avons établi un plan en ce qui concerne les agences et le lancement d’une nouvelle banque ne changera rien”, a contesté Peter Vandekerckhove, membre des comités exécutif et d’administration de BNP Paribas Fortis. “Nous continuerons donc à investir dans les agences. Les deux banques sont complémentaires, pas concurrentes.” En début d’année, le groupe a annoncé la fermeture de 50 agences cette année, avant une centaine d’autres en 2014 et 2015, soit un total de 150 agences en moins de trois ans. (Belga)


How the next billion smartphones will be sold – Quartz

How the next billion smartphones will be sold – Quartz.

You can bet on continued rapid growth in the smartphone market. But ongoing unbridled profitability for its biggest players such as Apple and Samsung? That’s less of a sure thing.

Korea’s Samsung last week reported a 76% increase in net profit year-on-year. But its forecast that “the furious growth spurt seen in the global smartphone market last year is expected to be pacified by intensifying price competition, compounded by a slew of new products” disappointed investors eager to continue bingeing on smartphone and tablet euphoria.

Shares of Apple, largely driven by its iPhone business these days, have fallen 36% from their peak at $703.99 per share in mid-September. And the company’s quarterly earnings call on Jan. 23 didn’t inspire faith that the company could continue its market dominance indefinitely.

This does not mean that the world is full of smartphones—or even cell phones. Sales of phones and penetration rates are increasing in countries around the world, although the rate at which sales are increasing in some of the early-adopter markets is slowing. In October, Strategy Analytics estimated that one billion cell phones were in use; it expects there will be two billion smartphones in use by 2015. Investors’ doubts are predicated on the idea that these companies and others won’t be able to live off the smaller margins generated by low-cost handsets.

smartphone penetration rate projections

The smartphone sales lines keep going up.

Valor of volume

Concerns about Apple have had a lot to do with declining margins, as high-end sales growth slows amid increased competition from the likes of Samsung and less urgency among consumers to upgrade to the latest models when their current smartphones are more than adequate. Apple has typically been the industry leader, pioneering new technology. It has not—to date—said it would make a cheaper iPhone, though that is expected and Apple already carries its old models at a discount. Samsung has swiftly expanded its market share in the last few years by offering a variety of options for consumers. It has even had success expanding into already crowded emerging markets; Samsung has spent billions of dollars on marketing campaigns and drawn in consumers at all price points.

The problem is that both companies have trouble capitalizing on mid- and low-cost cell phones. Because it builds almost all of the parts that go into any cell phone, Samsung is better positioned to make money on the difference between the cost of the phone’s manufacture and the cost the consumer pays for it. Apple so far has made the decision not to compete aggressively in the lower-end market.

But simply because there’s not as much profit in low-cost phones doesn’t mean there’s no profit; so long as there are some profit margins in selling to a new world of consumers, someone will do it. RIM’s BlackBerry is starting to focus on African consumers, Nokia has made a bet on Indian consumers, and a variety of other companies are competing heavily for a piece of the pie. Little-known manufacturers in China and Asia making extremely low-cost devices that run Google’s Android software will surely grab a slice of the low-end market.

Exchange rates

Although Samsung appears to be winning the volume game, it may be at a disadvantage in the near future, creating an opening for other players. The Korean won has been rising in value in relation to many other currencies. With loads of foreign currency flying into the growing South Korean economy, the won is becoming more expensive, even as the world’s major central banks duke it out in a race to devalue their currencies. For example, the won rose nearly 20% against the Japanese yen in 2012. But exchange rates are even more important in emerging markets, where the company is pressured to chop costs to the bare minimum in order to make their phones competitive; the won has risen against emerging market currencies, particularly the Indian rupee and, to a much lesser extent, the Chinese yuan. Robert Yi, the head of Samsung’s investor relations, explained the impact currency fluctuations had on the company last quarter:

Our fourth quarter earning operating profit was negatively impacted by the foreign currency exchange ratios of about KRW360 billion ($33 million) from the continued strong Korean won, which we expect to continue for the time being. To clarify a little bit further, the most of the impact came not from the US or euro in Q4, but from various local currencies, including Chinese yen, Brazil real and others.

This could turn out to be a bigger deal in the future, as Samsung expects that these conditions will continue through 2013. Indeed, sharp appreciation in the currency against the yuan could allow for the rise of Chinese companies Huawei and ZTE, the third- and fifth-largest smartphone vendors in the world at 4.9% and 4.3% of global market share, respectively. Admittedly, their market share does not yet compare with the likes of Apple and Samsung—which have 21.3% and 29% of the market. Japan’s Sony could also benefit from a depreciating yen—the currency’s current trajectory.

Then again, the exchange rate game is one of chance. The Bank of Japan has so far disappointed those expecting it to embark on dramatic new monetary easing measures right away, while the Bank of Korea has already been hinting that it might cut rates. Meanwhile, an Apple incursion into the mid- and low-priced smartphone market could disrupt the game, and a cheap dollar might be there to help.

Clearly, there are wars ahead in the cell phone world, as manufacturers duke it out on price points and volume. What’s clear is that smartphone penetration is on an upward trajectory, and someone will be around to make a buck from that—even if it brings lower profit margins.

Gartner Says Worldwide Sales of Mobile Phones Declined 3 Percent in Third Quarter of 2012; Smartphone Sales Increased 47 Percent

Gartner Says Worldwide Sales of Mobile Phones Declined 3 Percent in Third Quarter of 2012; Smartphone Sales Increased 47 Percent.

Samsung Extended Its Lead in the Smartphone Market Widening the Gap with Apple

Egham, UK, November 14, 2012—         Worldwide sales of mobile phones to end users reached almost 428 million units in the third quarter of 2012, a 3.1 percent decline from the third quarter of 2011, according to Gartner, Inc. Smartphone sales accounted for 39.6 percent of total mobile phone sales, as smartphone sales increased 46.9 percent from the third quarter of 2011. 

While the mobile phone market declined year-on-year, Gartner analysts said there were positive signs for the industry during the third quarter. 

“After two consecutive quarter of decline in mobile phone sales, demand has improved in both mature and emerging markets as sales increased sequentially,” said Anshul Gupta, principal research analyst at Gartner. “In China, sales of mobile phones grew driven by sales of smartphones, while demand of feature phones remained weak. In mature markets, we finally saw replacement sales pick up with the launch of new devices in the quarter.” 

Smartphones continued to fuel sales of mobile phones worldwide with sales rising to 169.2 million units in the third quarter of 2012. The smartphone market was dominated by Apple and Samsung. “Both vendors together controlled 46.5 percent of smartphone market leaving a handful of vendors fighting over a distant third spot,” said Mr. Gupta. 

Nokia slipped from No. 3 in the second quarter of 2012 to No. 7 in smartphone sales in the third quarter of 2012. RIM moved to the No. 3 spot with HTC not far behind, at No. 4. “Both HTC and RIM have seen their sales declining in past few quarters, and the challenges might prevent them from holding on to their current rankings in coming quarters,” added Mr. Gupta. 

While seasonality in the fourth quarter of 2012 will help end-of-year mobile phone sales to end users, Gartner analysts said that there will be a lower-than-usual boost from the holiday season. Consumers are either cautious with their spending or finding new gadgets like tablets, as more attractive presents. 

Samsung’s mobile phones sales continued to accelerate, totaling almost 98 million units in the third quarter of 2012 (see Table 1), up 18.6 percent year-on-year. Samsung saw strong demand for Galaxy smartphones across different price points, and it further widened the gap with Apple in the smartphone market, selling 55 million smartphones in the third quarter of 2012. It commanded 32.5 percent of the global smartphone market in the third quarter of 2012. 

Table 1
Worldwide Mobile Device Sales to End Users by Vendor in 3Q12 (Thousands of Units)




3Q12 Market Share (%)



3Q11 Market Share (%)





















LG Electronics





Huawei Device





TCL Communication





Research in Motion

























Source: Gartner (November 2012)

Nokia’s mobile phone sales declined 21.9 percent in the third quarter of 2012, but overall sales at 82.3 million were better than Gartner’s early estimate, largely driven by increased sales of the Asha full touch range. Nokia had a particularly bad quarter with smartphone sales, and it tumbled to the No. 7 worldwide position with 7.2 million smartphones sold in the third quarter. The arrival of the new Lumia devices on Windows 8 should help to halt the decline in share in the fourth quarter of 2012, although it won’t be until 2013 to see a significant improvement in Nokia’s position. 

Apple’s sales to end users totaled 23.6 million units in the third quarter of 2012, up 36.2 percent year-on-year. “We saw inventory built up into the channel as Apple prepared for the coming holiday season, global expansions and the launch into China in the fourth quarter of 2012,” said Mr. Gupta. With iPhone 5 launching in more territories in the fourth quarter of 2012, including China, and the upcoming holiday season Gartner analysts expect Apple will have its traditionally strongest quarter. 

In the smartphone market, Android continued to increase its market share, up 19.9 percentage points in the third quarter of 2012. Although RIM lost market share, it climbed to the No. 3 position as Symbian is nearing the end of its lifecycle. There was also channel destocking in preparation of new device launches for RIM, which resulted into 8.9 million sales to end users in the third quarter of 2012. With the launch of iPhone 5, Gartner analysts expect iOS share will grow strongly in the fourth quarter of 2012 because users held on to their replacements in many markets ahead of the iPhone 5 wider roll out. Windows Phone’s share weakened quarter-on-quarter as the Windows Phone 8 launch dampened demand of Windows Phone 7 devices. 

Table 2
Worldwide Mobile Device Sales to End Users by Operating System in 3Q12 (Thousands of Units)

Operating System



3Q12 Market Share (%)



3Q11 Market Share (%)











Research In Motion






























Source: Gartner (November 2012) 

Additional information can be found in the Gartner report “Market Share: Mobile Phones by Region and Country, 3Q12.” The report is available on Gartner’s website at


Why the Smartphone Isn’t Mainstream … Yet

Why the Smartphone Isn’t Mainstream … Yet.

This article is brought to you by Simple Mobile, the wireless revolution. For more information about BrandSpeak, click here.

It’s been around for less than a decade, but the smartphone is already incredibly common in the U.S. However, studies tell us that only 45% of adults in the U.S use a smartphone.

Owning a smart device continues to become mainstream with family spending being redistributed towards phone-related spending rather than other entertainment spending. The apps being released today are different from apps that were made a few years ago — they’re becoming an organic extension of a person’s lifestyle, and thus more relevant.

You don’t need to go further than the coffee line at the corner shop to observe the growth of smartphone use in the U.S. The same trends hold worldwide — but with some variations in hardware.

Users of the Android operating system enjoy the largest selection of apps — 700,000, a full 100,000 more than users on iOS with Windows trailing at only 100,000 total. Apple currently manufactures only 16.9% of smartphones globally, compared to Samsung’s 32.9%.

What smartphone stat surprised you the most? Do you know anyone who hasn’t made the jump from a regular cell phone to a smartphone yet?

Infographic created for Mashable by Mike Vasilev

Image courtesy of Flickr, justusbluemer

What Is the Smartphone of the Future? 6 Ideas |

What Is the Smartphone of the Future? 6 Ideas |

Yagi Studio/Getty

Your phone will be paper thin and charge wirelessly. You’ll probably project a high-def screen onto a wall when you want a bigger screen, since laptops will have become relics. But the truly impressive innovations will go far beyond these well-known predictions. Super-smart AI will make your phone even more powerful for business. Here are my predictions for what phones will do:Think your smartphone is powerful now? Wait until the year 2050, when Apple will have faded into oblivion (most major tech companies can last barely 30 years).

1. Analyze your surroundings

Future phones will analyze your surroundings, but not in the way you might think. Today, phones can connect to a Bluetooth signal and stream audio to your car. In 30 years, your phone will become more self-aware. When you arrive in your hotel room, your phone will connect to the thermostat and adjust the temp according to your usual preferences. You’ll have fingertip access to every other electronic gadget, even the sink in the bathroom–say, to find out when it was cleaned last. And, you’ll see instant info about the connections available, your hotel bill, who is nearby, and the weather. This data will not lurk in disparate apps, though–your phone will get it on the fly.

2. Record information

One of the problems with human memory is that it tends to be fallible. That’s not a problem for your phone. Yet, in the future, phones won’t just store data you put there. The device will morph into a digital recorder of every event, place, and experience. Walk into a conference room, and sensors in your phone will tap into the phones of every other attendee, recording their names, professional experience, and even their recent travels. You’ll record audio and video, of course, but the phone will do this automatically by tapping into other cameras in the room and during important occasions. The AI will know what you want to record and do this in the background without your intervention.

3. Display clean data

In the current digital age, you don’t have much choice about how information is presented. Turn on CNN, and you have to live with the programmed chatter. Yet, a future phone will have the ability to adjust streams of information. This is more than just editing. Your phone will become the main conduit you use for seeing information, but it will be smart enough to weed out information you don’t care about. When you read a future digital version of The New York Times, your phone will customize the information for you on the fly–presenting only relevant news in chunks you determine.

4. Monetize your mobility

In a future cashless society, one based primarily on transactions you conduct with your phone, you’ll be able to monetize your mobility. Say you show up at a meeting having researched a topic extensively. Your phone can offer to share this information for a small fee with business partners. You’ll also be able to offer a stream of well-honed content like indie movies and newly discovered music under your own micro-distribution license, similar to iTunes but localized and wireless. Once all of our financial data is stored on our phones (and highly secure), we’ll start using the phone to sell just about anything. This will work both ways, of course. The accumulated knowledge of others will also be a click away.

5. Familiarize your world

Phones already do a good job of helping us understand the world around us–just use the Zillow app to see a constant stream of house prices as you drive around. As an intelligent agent of learning, your future phone will go much further. You’ll speak into your phone and it will translate what you say in real-time, in any language. (Some apps do this already, but not smoothly or quickly.) Your phone will know your preferences and will connect to neighborhood services. Say you like soccer: Your phone will let you know the city has recently improved a soccer field as you drive within a few blocks. If you like a new band, and arrive in Orlando, your phone will let you know where the show is happening.

6. Fraternize with others

The concept of gamification is already here–just look at Klout perks or Bing rewards. In the future, the concept will expand much further. Your phone will constantly scan for like-minded people (as you can do today with some social apps) and you’ll be able to hold multiplayer matches with nearby gamers. But future phones will “gamify” anything you want, from beating your boss to a meeting to earning perks for sharing an easier route to the museum with the car next to you (and getting a free gas token as a reward).