Blog Archives

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist. Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in

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Posted in Facebook, foursquare, Native advertising, real time bidding, Tech Innovation

Les smartphones prêts à suggérer les plats qui vous plairont

Les smartphones prêts à suggérer les plats qui vous plairont. Un individu prend une photo de son plat dans un restaurant parisien. Cette pratique s’appelle le «Foodporn». Crédits photo : ANA AREVALO/AFP Des applications de restauration récoltent maintenant assez de données

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Posted in foursquare, Mobile Apps, Mobile Marketing, POE

Infographie | Les réseaux sociaux favorisent l’achat en ligne

Infographie | Les réseaux sociaux favorisent l’achat en ligne. Publié le 05/03/2014 par Thomas Pike Quatre membres d’un réseau social sur dix ont déjà acheté un produit qu’ils avaient liké ou partagé sur Facebook, Twitter ou Pinterest. Et le délai demeure assez bref

Posted in Facebook, foursquare, Social Media, Social Network, SoLoMo, Twitter

Social Media Center |Social Media Life Cycle » Social Media Center |

Social Media Center |Social Media Life Cycle » Social Media Center |. Explanation The Social Media Life Cycle provides an insight into the stimuli that propels the process of converting content and conversations – via transactions – into recommendations. The real

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Posted in Facebook, foursquare, Social Media, Twitter

Facebook domine le partage social, Pinterest roi du e-commerce et Google+ ne décolle pas

Facebook domine le partage social, Pinterest roi du e-commerce et Google+ ne décolle pas. Facebook domine le partage social, Pinterest roi du e-commerce et Google+ ne décolle pas Sommaire : Gigya vient de publier son rapport trimestriel d’analyse des contenus partagés

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Posted in E Business, Facebook, foursquare, Google

Mobile Photo Sharing Ecosystem – Business Insider

Mobile Photo Sharing Ecosystem – Business Insider. BI Intelligence The digital camera feature has been a major driver of mobile phone sales for a decade. But Instagram’s sale to Facebook last year was a watershed moment for the mobile photo-sharing industry. Among

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Posted in Android, Facebook, foursquare, Mobile Apps, Mobile Marketing

15 stations Vélib’ habillées aux noms d’accrocs

15 stations Vélib’ habillées aux noms d’accrocs. AP La Mairie de Paris et JCDecaux célèbrent le 6e anniversaire de Vélib’ par l’organisation d’une opération inédite dans les rues parisiennes. Quinze stations Vélib’, parmi les plus fréquentées de la capitale, prennent

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Posted in foursquare

Havas Media Social Shopping with Facebook, Warby Parker and FaceCake

For more info, view the trend report at link.http://www.slideshare.net/havas-digital/global-media-trends-social-shopping

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Posted in foursquare, havas media, Social Media

Foursquare’s New App Coming Next Week

Foursquare’s New App Coming Next Week. For the past few days, foursquare has been teasing us with some screenshots along with some cryptic tweets, using the hashtag #allnew4sq. This of course means that the company is planning to drop a new

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Posted in foursquare

The Radical Growth of the App Economy [INFOGRAPHIC]

The Radical Growth of the App Economy [INFOGRAPHIC]. Since the launch of the first iPhone in 2007, the production and mainstream usage of smartphones has exploded. The device opened a world of innovation in mobile technology, which was soon followed by a

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Posted in Android, Augmented Reality, BlackBerry, foursquare, Marketing/Advertising x Facts/Figures, Mobile Apps, Mobile Banking, Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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