Magnum lance Pleasure Hunt, réelle course vers le plaisir – Paperblog

via Magnum lance Pleasure Hunt, réelle course vers le plaisir – Paperblog.

Après son clip très «  hollywood » avec Benicio Del Toro, Magnum, la marque de glace préférée des femmes fait son grand retour en invitant les internautes à jouer à un Advergame (Jeu de marques) remplis de surprise et au gameplay surprenant.
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Jusqu’à présent Magnum, communiquait majoritairement à travers des films publicitaires diffusés à la télévision et au cinéma, axé autour de l’irrésistibilité de ses glaces. Pour appuyer son côté glamour la marque a fait appel à quelques stars comme Eva Longoria et Benicio Del Toroqui tous deux n’ont pu résister à la glace.
L’émergence de l’advergaming, modèle publicitaire pour de plus en plus de grandes marques ( et de moins grandes d’ailleurs) a fait prendre conscience à Magnum de l’immense potentiel du jeu.
Principalement composé des femmes, la cible de la marque est propice à l’utilisation de se type de divertissement. En effet contrairement aux idées reçues, le profil type des joueurs d’Advergames principalement les Social Games ( Jeux sur les médias sociaux) est composée de femmes d’en moyenne 43 ans mariée et avec des enfants. On peu donc  trouver une forte ressemblance entre le consommateur type de Magnum et des joueurs de marques.

La marque du groupe Unilever a donc décidé de lancer un Advergame promotionnel nommé « Magnum Pleasure Hunt » sur ce qui semble à première vue être un banal site dédié. A première vue seulement…
Misant encore une fois sur la sensualité, Magnum semble reprendre le concept de la déjà célèbre vidéo virale « The Chase » de la société d’informatique Intel. Pour rappel dans cette dernière une femme se fessait poursuivre par deux hommes et cela de manière étonnante. En effet  elle se déroule sur le bureau d’un ordinateur au travers des applications que vous êtes susceptibles d’utiliser tous les jours parmi lesquelles : Quicktime, Windows Media Players, Word, Excel, Facebook, iTunes, dans la barre de widget de Windows sur MSNPhotoshop,FlickRGoogle Earth, YoutubeGoogle Maps et Powerpoint.… Une manière d’illustrer les possibilités offertes par le nouveau processeurIntel i5.
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Ici , le concept est différé et bien plus poussé. La vidéo  « The Chase »étant passif, l’advergame pour Magnum lui, offre au joueur une réelle immersion commençant sur le site Magnum. Par la suite vous commandez l’héroïne au travers d’ une aventure digne d’Indiania Jones et se déroulant d’une page à une autre de site commercial de marques ultra célèbre comme Youtube,Dove,Samsung… Le partenariat entre Magnum et les divers sociétés est l’occasion pour chacun d’y trouver son compte. Réalisme et esthétique pour Magnum et Placement de produit Ingame original pour les partenaires.
En plus de faire courir le personnage d’une page  a une autre, tel Mario Bros. D’ailleurs le principe est le même, avancé reculer éviter et sauter… L’internaute aura la possibilité de piloter différents véhicules : une voiture de sport (Saab), un planeur …
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Magnum lance Pleasure Hunt, réelle course vers le plaisir

Le but de cette campagne est de faire la promotion du nouveau parfumdu Magnum « Temptation » :  Fruit. Un film publicitaire devrait suivre dans les prochains mois. Pour les gourmands,  après deux ans de recherche et développement, sachez que la glace Magnum dans son enrobage de chocolat au lait intense, nous cachent une délicieuse glace vanille et un coulis de fruits rouges, sans oublier le cœur parsemé de morceaux de cranberries et de chocolat.

5 Unbeatable Types of Infographic + Free Tools to Create Them | Search Engine Journal

via 5 Unbeatable Types of Infographic + Free Tools to Create Them | Search Engine Journal.

An infographic (information graphic) has been a very effective way to bait for links and social media votes for ages. Like anything else, it can be done right or wrong (I am sure you have seen dozens of poorly implemented infographics by now and maybe a few really good ones). How to create a good one?

The secret is in days (maybe months) of brainstorming. A cool concept doesn’t even have to be too very well-designed. All you need is a great idea and some time of putting it together.

This post lists 5 unbeatable (when done right) types of infographics as well as free tools to help you put your ideas to life – enjoy!

1. Periodic Table

Periodic table of typefaces

As the periodic table hangs in thousands of classrooms all over the world, it has become a visual metaphor and serves now as a template for knowledge presentation in various niches and verticals.

Examples:

Tools and resources:

  • Here’s a blank periodic table for you to fill out with any info you will be able to collect (quick tip for Photoshop dummies like myself: use the magic wand tool and click inside any cell to select the area inside it to edit it)

2. USA or World Map

Map infographics

A world map is another familiar visual image everyone knows from school – therefore using it to visualize some data related to our business is such a great way to effectively deliver your message and create well-recognizable associations.

Examples:

Tools and resources:

  • GunnMap is a free online tool that allows you to paste in your own data to create a custom world map (video example of how it works)
  • StatPlanet Map Maker is another awesome tool to get inspired and create nice interactive maps
  • Download easy-to-edit images and edit them using your image editor:
    • 3 Isolated 3D USA Maps (1474×720px) – the map consists of three layers – all representing the pretty USA map in different colors: USA flag, white (with state borders) and blue.
    • Free Vector World Maps Collection: the huge collection of high-resolution world map images in various colors and textures.

3. Venn Diagram

Venn Diagram

venn diagram is a diagram representing sets by intersecting circles and visualizing the relationships between the sets (overlapping circles show those features either unique or common to two or more concepts.). This visualization method requires almost no design skills – all you need is a hot clever concept that can be explained that way.

Examples:

Tools and resources:

  • Hohli is an easy-to-use free online application that lets you create venn diagrams in just a few seconds.
  • Make Sweet is a fun free online tool that allows you to quickly create a neat-looking 3D venn diagram consisting of two circles. The best part of it is that you can also create fun image based venn diagrams for a more popular visual effect, for example:

Make Sweet venn diagram

4. Flow Chart

Flow Chart

Flow charts are arguably the most engaging type of viral information graphic: when done right, they will prompt your visitors to stay for a few minutes to travel the flowchart trying different routes. These are the most complex in terms of designing (of all types reviewed here).

Examples:

Tools and resources:

  • Creately (paid but cheap) is a neat online tool that allows to easily build flowcharts and invite your co-workers and friends to collaborate on them.
  • Gliffy (free account comes with unlimited number of public diagrams) alows to create flow charts also with built-in collaboration support.

5. Typography Infographics

Typography Infographics

Typography infographic encompasses beautiful works of art, all designed and molded entirely from type – thus typography-based infographics can be used to feature play on words, typography illusions and other powerful and intriguing ways to deliver your message.

Examples:

Tools and resources:

  • Wordle is a free tool that has plenty of tools and options for building beautiful tag clouds in different forms;
  • Tagxedo is an advanced online tool that builds typography artworks.



Read more: http://www.searchenginejournal.com/5-unbeatable-types-of-infographic-free-tools-to-create-them/27010/#ixzz1AtKSIvgM

How Did Quora Get So Popular So Fast? « Sysomos Blog

via How Did Quora Get So Popular So Fast? « Sysomos Blog.

How Did Quora Get So Popular So Fast?

By Sheldon Levine – Thursday, January 6th, 2011 at 7:31 am   ShareThis

If you’ve had your ear to the social media ground (metaphorically speaking of course) lately, then you’ve undoubtedly heard about Quora. Just in case you haven’t, in the words of the creators, “Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” Basically, it’s a site for people to ask and answer questions on just about anything and is totally curated by the people who use it.

Quora was started in June of 2009 by the former CTO of Facebook. In December of 2009 they opened the doors for private beta testers to come in and play. On June 21st of 2010 the service officially became open to the public. If they opened to the public over six months ago, why is the popularity of the site suddenly jumping to incredible levels?

Using MAP, our social media monitoring and analytics platform, we looked at the buzz around Quora in social media from the day they went public to today. While we can see that there has always been some buzz around the Q&A site, the chatter really spiked in the past two weeks. Especially on Twitter.

One of the reasons we heard that might have caused this explosion was TechCrunch. Near the end of December the tech news site ran an article in which the author said that he uses Quora a lot to get story ideas. We found that this may actually be true. When we ran our buzzgraph analysis, which shows us words that are most used in conjunction with our search term, we actually find TechCrunch right in the center of the conversation.

Whatever the real reason may be for the boom in interest with Quora, one thing we can say for sure is that people seem to like it. Our sentiment analysis shows an 87% overall favourable rating in the conversation about the site.

Best of Mashable: 290+ Social Media Resources From 2010

via 290+ Social Media Resources From 2010.

We’ve provided you with nearly 300 in-depth features, galleries and how-tos in the past year to help you navigate the social media world.

Here you’ll find a comprehensive list of all of those posts, covering everything from how to enhance your Facebook profile, find videos and music, contribute to a charity and just about any other topic you can think of.

We’ve broken the posts into categories including the big ideas about social media, the most popular social sites, including Facebook andTwitterTwitter, music, videos and photos, geo-location services, education, privacy and safety, social good, activism and government, among others.

If you’re looking to get caught up on — or re-read — Mashable’sMashable social media resources from the past year, here’s your chance.


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SCVNGR Uses Google\\\’s Places Database for Aggressive International Expansion

SCVNGR Uses Google\\’s Places Database for Aggressive International Expansion

via SCVNGR Uses Google\\\’s Places Database for Aggressive International Expansion.

SCVNGR CEO Seth Priebatsch projects that the young location-based startup will hit one million members by year’s end. That aggressive prediction is based in part around today’s news: SCVNGR has gone international and just went live in more than 70 countries.

SCVNGR is leveraging the Google Places database to power the international expansion of its newly improved iPhone and Androidapps. The startup is the first to publicly launch with the Google Places API, which is currently limited to select parties as a developer preview.

The default SCVNGR interface for international users will be in English, but application users can add content and create custom challenges in their native languages.

The decision to piggyback on Google’s comprehensive place database was a necessary one, especially considering the startup does not have its own proprietary database for places — like Foursquare, for instance. It has, instead, been using Twitter-owned GeoAPI for U.S. place data. SCVNGR will solely use the Google Places API moving forward.

SCVNGR’s success stateside can be attributed to a number of developments like deep Facebook Places integration, but enterprise partnerships and retailer rewards have also been key factors contributing to growth. Internationally, SCVNGR may be a bit of a underdog in the location space. Priebatsch admits that the company has yet to forge relationships with international retailers around rewards, but does say that one partnership with a London brand is in the works.

Prior to today, SCVNGR was available in the U.S. only. Despite this obvious limitation, the startup has still managed to attract more than 500,000 members in just a few months time.