Blog Archives

Havas Media apprivoise la data avec DDOG

Avec Data Driven Organic Growth, Havas Media accélère son entrée dans la réalité économique des approches algorithmiques adaptées aux données de grandes dimensions « La Big Data est un levier de réinvention de notre métier en termes de ROI. Avec

Posted in Big Data, havas media, KPI

Comment la publicité va se réinventer – La Libre.be

Comment la publicité va se réinventer – La Libre.be. ENTRETIEN OLIVIER STANDAERT Publié le lundi 10 février 2014 à 20h29 - Mis à jour le mardi 11 février 2014 à 17h25 Hugues Rey, CEO de Havas Media Belgium, décortique les tendances qui vont voir le jour dans le

Tagged with: , ,
Posted in havas media, Hugues Press Book, hugues rey

Objets connectés : les Français prêts à foncer ?

Objets connectés : les Français prêts à foncer ?. La nouvelle étude Havas Média – CSA met en lumière l’intérêt des internautes français pour les objets connectés. Et leurs craintes de voir leur vie privée mise à mal par des

Tagged with: , ,
Posted in havas media, internet of things

HAVAS MEDIA – Search Engine Marketing Expert | Media marketing

HAVAS MEDIA – Search Engine Marketing Expert | Media marketing. SEARCH ENGINE MARKETING expert Wie zijn wij? Havas Media is onderdeel van wereldwijd één van de grootste marketingcommunicatie netwerken. Wij zijn internet marketing consultants voor toonaangevende adverteerders. We helpen onze

Posted in havas media

Havas Media: Data could make you or break you

Data could make you or break you. http://www.havasmedia.com/our-thoughts/blog/data/data-could-make-you-or-break-you DATA COULD MAKE YOU OR BREAK YOU By Rodolfo Roman, freelance writer for the Miami Herald When United States President Barack Obama ran to keep his seat in 2012, one thing helped him stay

Tagged with: , ,
Posted in Big Data, havas media

Meaningful Brands | The Business of Sports

This infographic summarizes their recent research on consumer perception towards brands based on what types of activities, initiatives and outreach the brand supports. It a pretty powerful argument on how consumers want to see active involvement from brands in sports-related

Tagged with: , ,
Posted in havas media

The Voice Belgique génère 2 fois plus de mentions que The Voice Van Vlaanderen sur les réseaux sociaux

En 2013, Havas Media confirme sa volonté de réaliser des projets qui s’inscrivent par-delà les structures conventionnelles en adoptant une approche toujours plus transversale et pluri-média. Parmi ces projets, on trouve notamment une étude qui combine l’analyse de l’audience TV d’un

Tagged with: , , ,
Posted in havas media, hugues rey, Marketing/Advertising x Facts/Figures, POE, Reserach, second screen, Social Media, Social Network, TV

Digital et TV : un couple qui booste les ventes de la grande conso – JDN Média

Digital et TV : un couple qui booste les ventes de la grande conso – JDN Média. Pour qui en doutait encore, l’association du média digital à une campagne TV peut s’avérer très pertinente pour les marques de grande consommation

Tagged with: , , , ,
Posted in havas media

Le mix TV/digital peut rapporter jusqu’à 25% d’efficacité supplémentaire sur les ventes par rapport à des plans 100% TV (étude Havas Media/Capgemini Consulting) – Offremedia

Le mix TV/digital peut rapporter jusqu’à 25% d’efficacité supplémentaire sur les ventes par rapport à des plans 100% TV (étude Havas Media/Capgemini Consulting) – Offremedia. Le département 2MV (Marketing Media Value) de Havas Media a analysé plus de 500 campagnes

Tagged with: , , , ,
Posted in havas media, TV

Havas Media is hiring

We’re hiring! Do you have five years experience inf media research or media planning? Are your analytical skills best of class? You might just be our new Head of Insights! Read the full job description onhttp://on.fb.me/11bBDS4! Contact us at sabrina.gemoets@havasww.com!

Posted in havas media

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,664 other followers

AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
  • An error has occurred; the feed is probably down. Try again later.
  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
  • An error has occurred; the feed is probably down. Try again later.
  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

Follow

Get every new post delivered to your Inbox.

Join 2,664 other followers