Blog Archives

Comment la publicité va se réinventer – La Libre.be

Comment la publicité va se réinventer – La Libre.be. ENTRETIEN OLIVIER STANDAERT Publié le lundi 10 février 2014 à 20h29 - Mis à jour le mardi 11 février 2014 à 17h25 Hugues Rey, CEO de Havas Media Belgium, décortique les tendances qui vont voir le jour dans le

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Posted in havas media, Hugues Press Book, hugues rey

Amma Award 2011 Special

Pour la deuxième année consécutive, le jury des AMMA AWARDS (Annual Masters of Media Awards, l’une des récompenses les plus prisées du secteur de la communication en Belgique) a attribué le prix de l’agence média de l’année 2011 à HAVAS

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Posted in havas media, Hugues Press Book, hugues rey

Amma Awards 2011

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Posted in Hugues Press Book, hugues rey

Havas Media réussit la passe de deux aux AMMA

Media Marketing – Une vision comparative du marché des media et du marketing. Havas Media a été élue Media Agency of the Year pour la deuxième année consécituve lors des AMMA du GRP. De son côté, IP Belgium remporte le

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Posted in havas media, Hugues Press Book, hugues rey

MM: AMMA Awards 2012: les nominés

Media Marketing – Une vision comparative du marché des media et du marketing. Le jury des AMMA présidé cette année par Vanessa van Dongen (Orangina/Schweppes) s’est réuni la semaine dernière. Dans la catégorie Media Agency of the Year 2011, les

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Posted in havas media, Hugues Press Book, hugues rey, Marketing/Advertising x Facts/Figures, POE, Remarkable Campaign

Havas Média décortique l’exposition médiatique des marques: L’Echo

Havas Média décortique l’exposition médiatique des marques: L’Echo. Auteur: Jean-François Sacré Plus d’info dur l’étude P.O.E. d’Havas Media Belgique  ? Ci dessous, un extrait de l’article paru dans l’echo.be et l’echo. L’article complet: Havas Média décortique l’exposition médiatique des marques: L’Echo.

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Posted in Apple, Brand/Branding, havas media, Hugues Press Book, POE

Ranking UMA 2011: Havas réalise la plus forte progression

Media Marketing – Une vision comparative du marché des media et du marketing. L’UMA (United Media Agencies) a publié son traditionnel classement, sur base du chiffre d’affaires des agences médias membres de l’association. Globalement, l’ensemble est crédité d’une croissance de

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Posted in havas media, Hugues Press Book

Hugues Rey, CEO de Havas Media

Media Marketing – Une vision comparative du marché des media et du marketing. Hugues Rey se voit nommé CEO de Havas Media, où il travaille depuis près d’un an comme Chief Operating Officer aux côtés de Nadia Leroy. Il succède

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Posted in Hugues Press Book

18 ans age de raison ou age de passion

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Posted in Android, Big Data, CIM, FutureofMedia, Hugues Press Book, hugues rey, Marketing/Advertising x Facts/Figures, Mobile Apps, Mobile Marketing, POE, Remarkable Campaign, SoLoMo

What’s Next ?

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Posted in Big Data, Digital Gaming, foursquare, havas media, Hugues Press Book, hugues rey, Ipad, Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
18 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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