Blog Archives

Comment la publicité va se réinventer – La Libre.be

Comment la publicité va se réinventer – La Libre.be. ENTRETIEN OLIVIER STANDAERT Publié le lundi 10 février 2014 à 20h29 - Mis à jour le mardi 11 février 2014 à 17h25 Hugues Rey, CEO de Havas Media Belgium, décortique les tendances qui vont voir le jour dans le

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Posted in havas media, Hugues Press Book, hugues rey

Amma Award 2011 Special

Pour la deuxième année consécutive, le jury des AMMA AWARDS (Annual Masters of Media Awards, l’une des récompenses les plus prisées du secteur de la communication en Belgique) a attribué le prix de l’agence média de l’année 2011 à HAVAS

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Posted in havas media, Hugues Press Book, hugues rey

Amma Awards 2011

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Posted in Hugues Press Book, hugues rey

Havas Media réussit la passe de deux aux AMMA

Media Marketing – Une vision comparative du marché des media et du marketing. Havas Media a été élue Media Agency of the Year pour la deuxième année consécituve lors des AMMA du GRP. De son côté, IP Belgium remporte le

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Posted in havas media, Hugues Press Book, hugues rey

MM: AMMA Awards 2012: les nominés

Media Marketing – Une vision comparative du marché des media et du marketing. Le jury des AMMA présidé cette année par Vanessa van Dongen (Orangina/Schweppes) s’est réuni la semaine dernière. Dans la catégorie Media Agency of the Year 2011, les

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Posted in havas media, Hugues Press Book, hugues rey, Marketing/Advertising x Facts/Figures, POE, Remarkable Campaign

Havas Média décortique l’exposition médiatique des marques: L’Echo

Havas Média décortique l’exposition médiatique des marques: L’Echo. Auteur: Jean-François Sacré Plus d’info dur l’étude P.O.E. d’Havas Media Belgique  ? Ci dessous, un extrait de l’article paru dans l’echo.be et l’echo. L’article complet: Havas Média décortique l’exposition médiatique des marques: L’Echo.

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Posted in Apple, Brand/Branding, havas media, Hugues Press Book, POE

Ranking UMA 2011: Havas réalise la plus forte progression

Media Marketing – Une vision comparative du marché des media et du marketing. L’UMA (United Media Agencies) a publié son traditionnel classement, sur base du chiffre d’affaires des agences médias membres de l’association. Globalement, l’ensemble est crédité d’une croissance de

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Posted in havas media, Hugues Press Book

Hugues Rey, CEO de Havas Media

Media Marketing – Une vision comparative du marché des media et du marketing. Hugues Rey se voit nommé CEO de Havas Media, où il travaille depuis près d’un an comme Chief Operating Officer aux côtés de Nadia Leroy. Il succède

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Posted in Hugues Press Book

18 ans age de raison ou age de passion

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Posted in Android, Big Data, CIM, FutureofMedia, Hugues Press Book, hugues rey, Marketing/Advertising x Facts/Figures, Mobile Apps, Mobile Marketing, POE, Remarkable Campaign, SoLoMo

What’s Next ?

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Posted in Big Data, Digital Gaming, foursquare, havas media, Hugues Press Book, hugues rey, Ipad, Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
16 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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