To reach over walls Tele2 now launches the initiative “The Sound of Europe”. The world’s first crowdsourced singing voice.

Walls. In todays Europe, they are everywhere. Dividing countries, sorting people by religion, sexual identity or color. Separating those who have from those who have not. Soon, the only thing reaching higher than these walls will be music.

To reach over walls Tele2 ( now launches the initiative “The Sound of Europe”. The world’s first crowdsourced singing voice. One voice made of thousands – for all the people that are shut out. For Openness. For Love. For Everyone.

The track was produced exclusively for The Sound of Europe by Pontus Winberg (Miike Snow, Avant, Amason). All proceeds go to the Swedish NGO Radiohjälpen.

Download the app now:

App Store:…

Google Play:…

 Is YouTube ROI higher than TV in 77% of campaigns ? (10 funky digital marketing stats from this week | Econsultancy)

Source: 10 funky digital marketing stats from this week | Econsultancy


YouTube ROI is higher than TV in 77% of campaigns

This research was widely reported this week; Google’s latest attempt to lure TV ad spend to online video.

A meta-analysis of 56 case studies across eight countries showed that advertising on YouTube delivered a higher ROI than TV in 77% of cases.

Looking in-depth at 17 of these case studies, 80% were recommended to more than double spend on YouTube ads.

The research was carried out with a range of partners, the following carried out by Kantar Worldpanel using media mix modelling:

  • Mars UK ran a Snickers campaign in summer 2015. Testing the mix of TV and online video activity in order to maximise in-store sales, the results showed that YouTube delivered more than double the ROI of TV for each pound spent.
  • Danone’s French campaign for Danette desserts saw an ROI two to three timeshigher for YouTube than TV for every Euro spent. 7% of the sales were attributable to the online video activity.

Brits are 63% more likely to open an email with an emoji

Mailjet’s research was conducted on a 15,000 strong sample of its database.

  • In the US, the average increase in open rate from emojis drops to 43%.
  • ‘Face with tears of joy’ was the most successful emoji, generating an open rate of 41%.
  • Average open rates fell by 11% among French recipients, showing that perhaps emoji are not the answer to every problem.

At time of going to press, I don’t have the raw data or methodology for this study, so although it’s an interesting topic, you’ll have to watch this space for a link.

word of the year

It would seem ‘face with tears of joy’, the Oxford English Dictionary word of the year, may also be an effective marketing weapon.

Cost of poor content

Shotfarm has produced a report on product information, looking at how product content affects online sales.

The survey of 1,500 consumers revealed the following:

  • 78% of consumers said product information is very important when making a purchase decision.
  • 42% of consumers have returned an online purchase in the past year due to poor product content.
  • 56% of consumers have abandoned their online shopping cart due to poor product descriptions or low-quality images.

shotfarm product report

33% of marketers admit company culture is a barrier to digital investment

Econsultancy’s Marketing Budgets Report 2016, sponsored by Oracle, includes some fascinating data from the seventh year of the study.

72% of the 500 marketing and agency respondents said they would be increasing digital marketing budgets in 2016. This was slightly down on last year (79%).

Other findings include:

  • 16% are decreasing paid media spend, compared to 9% in 2015.
  • 33% of marketers admit company culture is a barrier to digital investment.

The chart below shows how 2016’s respondents seem to be less confident in a number of areas including working towards cohesive customer experiences, breaking down internal silos, achieving boardroom buy-in and innovating.

On the brighter side, 54% are planning to recruit more people into their digital teams next year (compared to 51% last year).

marketing spend plans

Under 35s account for 55% of mobile searches

Data from Bing search trends have revealed the following changes:

  • The number of questions asked on smartphones is growing by over 20% year-on-year.
  • Under 35s account for more than half of smartphone queries (55%).
  • Over 50s continue to dominate searches on tablets (40%).
  • Women currently make six in 10 searches on smartphones and tablets.

The chart below shows which categories see more search share on mobile.

bing insights

86% higher spend on social advertising year-on-year in Q1 2016

Spend on social advertising jumped 86% year-on-year (YoY) in the first quarter of 2016, boosted by a 122% rise in mobile ad spend, according to the latest quarterly global data from Kenshoo.

Instagram ads and Facebook Dynamic Product Ads helped push social spend in the first quarter higher than that of Q4 2015, atypical for the season.

In paid search, much of the 13% YoY growth for the quarter came from a 77% increased spend on smartphone ads.

98% higher spend on Product Listing Ads (PLAs), generated three times more clicks than a year ago.

social spend

search spend Spring spending

eBay Advertising sent me some stats about purchases on in May 2015, when it seems home improvement is in order.

  • 8m purchases were made in the Home, Furniture and DIY category – three purchases every second.
  • Shoppers made 26 searches per minute for “sofa” in May 2015.
  • 1.4m were made in the Garden and Patio category, when searches for “BBQ” peaked at over 300,000.

Smartphone sales growth 101% in UK, tablets just 6%

The IMRG Capgemini e-Retail Sales Index looks at ecommerce in the UK. Its Q1 2016 results revealed the following:

  • 15% YoY growth for Q1, over double the growth in Q1 2015 (excluding travel).
  • Smartphone sales growth (101% YoY) far outstripping that of tablets (6%).
  • Average basket value (ABV) increased from £77 (Q1 2015) to £81 (Q1 2016).
  • The Home and Garden sector saw its highest increase (26%) since February 2014.

Mobile responsible for majority of traffic to top 25 UK retail sites

The majority of visits to the top 25 UK online retailers in Q1 2016 came via mobile (2m) as opposed to desktop (1.6m). A pattern also seen in Q4 2015. recorded the highest mobile share (72%), followed closely by New Look (70%) and Argos (69%). recorded the highest desktop share (62%) followed by (60%) and ASOS (52%).

Traffic sources were as follows:

  • Direct traffic was responsible for 1.6bn visits (a 42% share).
  • The second highest source of visits came from organic search, 1.05bn visits (29%).
  • Referrals from third party websites (top two being eBay and Hot UK Deals) accounted for 709m visits (19%).
  • Paid search accounted for 134m visits (4%).

retail traffic q1 2016

Ecommerce in Italy

Casaleggio Associati presented Italian ecommerce figures for the tenth year to the Milan Chamber of Commerce.

2015 turnover is estimated at 28.8bn euros, putting growth at its highest since 2011.

italian ecommerce

Over Half of France’s Web Users Are Frequent Digital Shoppers – eMarketer

An overwhelming majority of adult internet users now buy online, with clothes and leisure items the leading purchase categories. Mcommerce, however, is lagging, with most digital buying still taking place at home, on desktop PCs.

Source: Over Half of France’s Web Users Are Frequent Digital Shoppers – eMarketer

Digital shopping is now commonplace in France, according to a study from Microsoft’s Bing Adscarried out by research institute Ifop in February 2016. More than half (53%) of internet users polled said they frequently bought goods or services online, with a further 28% making a digital purchase every two or three months. Only 19% said they bought on the internet less than twice a year.

Leading Product/Service Categories Purchased Digitally by Digital Buyers in France, Feb 2016 (% of respondents)

The research also found that 74% of web users had bought clothing via digital channels, making it the top product category among France’s digital buyers. Leisure items weren’t far behind, with 70% of digital buyers completing such purchases. Many other types of products and services now change hands online as well. About two-thirds of the sample had made travel or tourism bookings, and at least 55% bought consumer electronics, home furnishings, household appliances, health and beauty products or other services.

When it came to their online search habits, fully 43% of respondents said they used search engines while shopping. Moreover, 26% said they were especially sensitive to visual images within search results, and 38% said they wanted to see products before clicking through to a retailer’s site.

Leading Barriers to Adopting Mcommerce According to Internet Users in France, Feb 2016 (% of respondents)

Of course screen size is an issue for any brand planning to use visual elements in this way. But France’s advertisers have little to worry about on this score, at least in the short term. Desktop PCs remain the preferred device for digital transactions; 87% of respondents said they used it most often to make purchases. Similarly, 98% of those polled said they tended to shop at home, rather than on the move or at work.

As these figures suggest, mcommerce isn’t yet a mainstream activity in France. Overall, just one in 20 digital shoppers said a smartphone was their most-used device for digital purchases, and 8% said they bought most with their tablet.

Why aren’t more of France’s consumers taking up mobile buying? The Bing Ads and Ifop survey noted three major barriers. Data privacy was the top concern; 46% of web users polled said they worried about the security of their personal information. But online sellers were also failing consumers in other ways: 39% of respondents said many retailers’ websites weren’t well adapted for mobile shoppers, and 35% said the available payment options made little or no provision for mobile customers.


Social Media 2016 Trends in 150 seconds

Social media and user interface are revolutionizing the way we communicate. This video shows the 2016 trends.

360 Videos, live streaming, virtual reality , SnapChat stories, gifs are formats that will be most successful according to social media analytics and statistics .

There are so many different strategies and tactics that can improve your social media marketing results. If you search “social media marketing tips” you will find about 200 million sites on google.
Tips that are geek-specific ranging from what pixel size works best on photos in twitter to generic corporate buzz slogans like “content is king and context is queen ”
In order to avoid getting lost in the world of social media apps
This video focuses on these 3 signals that currently stand out according to numbers in the ever changing world of social media advertising

Videos and Social Media Artists
Let the experts make the campaign for you
If it’s too late for you to get organic reach on a social media network but you still want to have reach there because it’s where your audience is hanging out.
You can reach out to influencers on this platform, those who have succeeded in gathering a big number of followers across different platforms.
You can find many with over 10K followers on Youtube and Instagram and you can work with them as content creators as they obviously know how to create social content as well as a media channel to talk to their followers in a fun and engaging way. These influencers have a big role to do in the social media addiction. They are just addictive to watch

Social sales and social ads
If you are placing ads on Facebook or Youtube it does not mean you are doing social media marketing. It means you are placing an ad on a social media network.
Social media marketing is when you place an ad on a social network and it performs better than the average ad performs elsewhere because of virality.
If your ad is being shared and liked and reposted after you spent a relatively small budget to promote it, then you are doing social media marketing the right way.
Placing ads that are social by design or traditional ads on social media networks will get you good results. However social by design ads will outperform the traditional ones.
Social network ad spending will reach $23.68 ≈ Harry Potter movie franchise revenue

≈ cost of 2005 Hurricane Wilma
≈ cost of construction of Channel tunnel connecting the UK to France
≈ Manhattan Project, the original US program to develop the atomic bomb
≈ Gates Foundation total giving since 1994, as of 2011

“>[≈ net worth of Charles Koch, American business man, 2011] Billion Worldwide in 2015. The main driver and winner is Facebook . It’s just been announced that there are currently 2 Million active advertisers on Facebook.
Customer interface
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” – Tom Goodwin

Les Belges de plus en plus adeptes du Mobile banking –

Source: Les Belges de plus en plus adeptes du Mobile banking –

La hausse des sessions a été de 77 % sur un an chez Belfius Banque.

Le Belge est accro à son smartphone, mais aussi au mobile banking.

Quelques chiffres. Sur l’ensemble de l’année 2015, BNP Paribas Fortis a enregistré quelque 85 millions de sessions. Sur le seul mois de décembre, pas moins de 16,1 millions de sessions ont été enregistrées chez Belfius Banque, soit une hausse de 77 % en un an…

La progression est générale, soutenue bien entendu par la hausse du taux de pénétration du smartphone par rapport au GSM classique.

Le mobile banking, il est vrai, est d’une rare facilité : vous avez constamment votre banque à portée de main. Il est dès lors très tentant d’utiliser à tout moment l’application.

Chez AXA Banque, 66 % des utilisateurs de l’app Mobile se connectent chaque jour. Chez Bpost banque, la moyenne est de 26 connections par mois par utilisateur…

Pourquoi ouvrez-vous une session de mobile banking ? “L’opération connaissant le plus de succès est la consultation des comptes” , explique Florent Lahy, du service marketing de CPH Banque.

Quelle que soit la banque, le Belge, accro de mobile banking, aime consulter le solde de ses comptes, et vérifier que des opérations – comme le versement du salaire – ont bien été effectuées.

Effectuer des virements vient ensuite. Là encore, c’est très facile : vous pouvez régler vos factures dans le train ou en attendant le métro, voire à votre bureau.

“Près d’un quart des sessions concerne des transactions électroniques”, note Valéry Halloy, porte-parole chez BNP Paribas Fortis.

Alors que l’application mobile est encore récente – novembre 2014 – quelque 23 % des virements effectués par les clients d’Argenta le sont déjà via mobile banking, contre 13 % de virements papier.

Chez Belfius, un virement numérique sur trois est désormais réalisé via mobile banking.

C’est dire si le mobile banking se fait de plus en plus une place au soleil au détriment de l’Internet banking, qui pâtit bien entendu de cette concurrence interne.

Le PC banking est-il condamné à terme ? “Les personnes n’utilisant que l’Internet Banking se connectent en moyenne environ 6 fois par mois”, explique Ulrike Pommee, porte-parole chez Belfius Banque. C’est deux fois moins que l’utilisateur de Tablet app et 4 fois moins que l’utilisateur de l‘application via smartphone. Ainsi, le nombre de sessions via Internet a baissé de 30 % sur 4 ans.

Le PC banking n’est pas pour autant mort et enterré : il compte encore beaucoup d’adeptes, notamment dans les banques où l’application a mis du temps à voir le jour (60.000 clients mobile chez Bpost banque depuis janvier 2014, contre 380.000 clients PC banking).

Le PC banking reste aussi, pour l’instant, le passage obligé pour effectuer des investissements dans de nombreuses banques.

L’évolution est toutefois rapide. Tout ce qui pourra être digitalisé le sera. Il est déjà possible de souscrire un crédit hypothécaire via l’application mobile de Hello Bank !….

Bientôt de la vidéoconférence

L’application mobile de la Deutsche Bank, que la banque vient de lancer voilà un mois après quasiment tout le monde, n’est pas encore révolutionnaire. Elle veut toutefois le devenir rapidement.

Les clients pourront prochainement bénéficier de conseils pointus via l’application. “Lorsqu’un investissement arrivera à échéance, un algorithme leur donnera une liste des meilleurs produits pour le remplacer”, explique Vincent Delfosse, directeur. De même, ils recevront des alertes sur l’état de leur portefeuille, en temps réel. “Si ce portefeuille est devenu trop risqué par rapport au profil du client, il en sera informé. De même, s’il possède un fonds qui sous-performe de manière durable, il en sera alerté.” Le but n’est pas de bombarder le client d’alertes. Elles seront justifiées et, surtout, “compréhensibles”.

À moyen terme, la Deutsche Bank proposera aussi des vidéoconférences via son application mobile, que ce soi avec son conseiller ou avec le call-center.

Les jeunes bien plus accros

Le mobile banking est-il la chasse gardée des jeunes alors que le PC banking resterait l’outil privilégié, disons, des moins jeunes ?

C’est vrai que les jeunes sont plus accros : 1 client sur 2 du PC Banking chez Bpost banque a moins de 50 ans, alors que cette proportion grimpe à 75 % pour le mobile banking. C’est vrai aussi que 46 % des utilisateurs de l’app AXA Mobile ont moins de 35 ans, alors que les plus de 55 ans ne représentent que 12 % des 240.000 clients ayant téléchargé l’application.

“L’année dernière, les clients de la catégorie d’âge ‘55 +’ ont effectué un mouvement de rattrapage et ont pris en marche le train du mobile banking”, souligne Lisa Pieters, porte-parole chez AXA Banque. “Alors que le nombre de clients mobiles a doublé dans la plupart des groupes d’âge par rapport à l’année précédente, le nombre de clients mobiles de 55 + a, lui, triplé.”

Chez CBC, l’app est utilisée principalement par la tranche d’âge 35-49 ans. “Mais il n’y a plus de décrochage numérique”, précise Pierre Morel, directeur.“Auparavant, le client décrochait du mobile banking à partir de 45 ans. Aujourd’hui, la tranche 60/80 ans atteint le même niveau que celui atteint voilà deux-trois ans par la tranche autour de 45 ans.”

L’utilisateur du mobile banking n’en est pas moins plus jeune. Il a en moyenne 40 ans chez Argenta et 35,3 ans chez Belfius Banque.

Et combien de temps passez-vous par session sur l’application mobile ?

La moyenne par session est de 2 minutes 30 secondes chez Argenta. C’est tip top la même moyenne chez AXA Banque pour le mobile banking, via smartphone, alors que la moyenne est plus élevée, à 3 minutes 10 secondes, pour le mobile banking sur tablette.

Les clients de BNP Paribas Fortis y consacrent pour leur part plus de temps : entre 4 et 5 minutes, soit une durée moyenne analogue à celle du PC Banking.

Et les pics d’utilisation sont le matin… du lundi au vendredi de 9 h 30 à 12 h 30 pour l’utilisation de l’app AXA mobile pour smartphone. C’est le soir, après 20 h 30, pour les utilisateurs d’une tablette.

Et entre 1 h 30 et 5 h 30, tout le monde, ou presque, semble faire un gros dodo chez les utilisateurs de l’app Easy Banking de BNP Paribas Fortis…

Coup de pouce aux PME pour développer l’e-commerce

Le constat est interpellant : à peine une PME wallonne sur 5 est active dans l’e-commerce, selon une enquête menée pour le compte de CBC Banque. Une PME est aussi totalement absente d’Internet.

Plusieurs raisons expliquent la frilosité de la majorité des petites et moyennes entreprises.

Il y a tout d’abord la plus grande “frilosité” des indépendants wallons. Il y a aussi le fait que les PME wallonnes sont généralement de plus petites tailles. “Les patrons de PME doivent souvent s’occuper de tout et n’ont pas le temps de développer de nouveaux projets”, explique Olivier Morel, directeur du Marché Entreprises.

Il y a aussi un frein pratique. Si les PME hésitent à se lancer dans l’e-commerce, c’est, dans un cas sur trois, en raison de la nécessaire réorganisation logistique de l’entreprise. “Il faut donc revoir le business model, ce qui est très compliqué pour une PME.”

Or, l’e-commerce permet d’élargir son marché potentiel au-delà du rayon traditionnel d’une quinzaine de kilomètres. “L’e-commerce est un enjeu très important pour développer le développement économique de la Région wallonne”, remarque pour sa part Damien Jacob, professeur à l’Université de Liège.

Face à cet “enjeu majeur”, CBC Banque souhaite épauler les PME wallonnes, en offrant à dix d’entre elles un encadrement sur mesure pendant six mois. 120 PME se sont déjà inscrites en 48 heures. C’est plutôt une bonne nouvelle : l’intérêt est bien là.

Designing the Future: When Fact Meets Fiction

Technology Evolution vs Movie’s Integration

 – Head of Innovation

From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.

First presented at Smart IoT London, April 2016. This keynote references:

The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
James Bond
Total Recall
Dick Tracy
Knight Rider
Iron Man
Oculus Rift

How does this help you? Watch the presentation…

The evian babies are back, welcome to Baby Bay ! ‪#‎evianBabyBay‬ #BETC

The most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads.

Partners since 22 years, evian and BETC Paris, have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the eyes with a cover of the classic Beach Boys hit “Kokomo”, performed by Lilly Wood and The Prick.

In this short film, a surfer falls when taking on a wave, then wakes up on a beach surrounded by stylish, cool, and incredibly young surfers – which might have something to do with the fact that the only bar on the beach is serving evian.

Staying true to the “Live young” signature, the film reaffirms evian’s vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age.

Directed by James Rouse and produced by Wanda studios, the “Baby Bay” spot will be surfing the web from April 20th, before making waves on cinema and TV screens.

A virtual reality application designed by agency Versus Fully Tailored Creation in partnership with Quiksilver will present a fun and outlandish immersive 360° experience inside a wave. Put yourself in the shoes – or rather the wetsuit – of a baby and perform some iconic surfing moves. Available from April 19th on Google and Apple Appstores.

Who’s that girl ?

For the outdoor campaign, a famously baby-faced it-girl will be appearing in the US as a surfer with her baby lookalike. Find out who it is at the latest web surfer hotspot, the hub

Packs and bottles will display images of baby surfers, but also their adult versions, as they would have looked before drinking evian. A collector’s bottle that reveals the “babyfied” reflection of the film’s hero through the water will also be distributed in large retailers and convenient stores.

evian x colette:

The legendary Parisian concept store colette will also be experiencing a wave of youthful energy as of April 20th. Here, customers will find three baby surfer t-shirts, as well as special edition flip-flops for adults that leave a baby footprint in the sand.

Ah, one last message from the baby crab you’ll meet on hub : don’t leave your bottle on the beach. Remember that evian bottles are recyclable.

4 PME/TPE sur 5 sont présentes sur Internet mais seules 19% font actuellement de l’e-commerce (CBC)

Aujourd’hui, 4 PME/TPE sur 5 sont présentes sur Internet mais seules 19% font actuellement de l’e-commerce. Et seulement 24% l’ont déjà envisagé. Les dirigeants de ces entreprises sont bien conscients que l’e-commerce peut influencer positivement leur marché et leur chiffre d’affaires mais ils semblent avoir du mal à passer le cap.