Millennials Put Their Trust (And $$$) in Tech But older consumers remain comparatively wary (by Rahul Chadha)

New financial services, underpinned by emerging technologies, have the potential to upend traditional banking and finance services in the US.



But the adoption of financial technology, or fintech, products and services breaks down differently along generational lines, according to recent research from Bain & Company.

The business management consulting firm found that nearly three-quarters of US internet users ages 18 to 34 polled in August 2017 were willing to buy a financial product from a tech company. That figure declined, however, as the respondents grew older, with just 42% of those ages 55 and older expressing the same sentiment.

For most consumers, trust is likely the key barometer by which new digital financial services are gauged, and younger cohorts appear to simply have more faith in fintech.

When asked which companies they would trust with their money, respondents said they had the most faith in their primary bank, followed by banks in general. But tech firms PayPal and Amazon followed in third and fourth place.

In other words, while consumers generally remain most comfortable with traditional banks for their retail banking and other financial needs, they are at least open to some of the larger tech firms taking over those responsibilities.

Bain & Company noted that part of the reason that tech firms stand to disrupt the finance sector is because of their strong brand recognition, as well as their ample experience providing solid customer service—two attributes that finance-focused startups might not yet have.

Bain & Company found that tech companies’ brand equity translated well for consumers considering adopting financial services from them. More than half of US internet users surveyed said they would consider using a credit card issued by a tech firm. About one-third said they would use a bank account from a technology enterprise, while three in 10 would use an investment service.


Goodbye, Facebook News Feed: 9 Things Publishers Need to Know About the News Feed Armageddon (Source: Inc)

CREDIT: Getty Images

Earlier today, Mark Zuckerberg, CEO of Facebook, announced the end of the Facebook News Feed as we know it.

In a nutshell, public posts from brands, pages, and publishers are being diminished in a substantial way from the Facebook News Feed.

Here are nine things you need to know about the impending news feed Armageddon:

1. In the near future, page posts from brands and publishers will be scored differently from posts from friends.

Facebook determines which status updates you see and in what order they appear in your news feed, by calculating a post ranking score for each status update.

Currently, this algorithm optimizes for time spent onsite and looks at other engagement metrics such as “likes,” clicks, comments, and shares of posts. Basically, Facebook wants you to be glued to Facebook as much as possible.

Going forward, the weightings of signals in the news feed algorithm will change dramatically. Posts from family and friends will be much more prominent, and posts from publisher pages will be suppressed, as much as 5x.

2. Zuckerberg is doing it to save Facebook.

Earlier this year, Zuckerberg acknowledged the damage the Facebook community is causing in the world, saying “Facebook has a lot of work to do,” and has made fixing it his personal challenge for 2018.

3. The effect on post-engagement will be devastating.

Some are saying that this change isn’t a big deal, as Facebook organic post reach has been declining for many years now.

We estimate that currently, average page reach per post is approximately 2 to 5 percent–meaning that if 100 people opted in to “liking” your page, only two to five of them are likely to see one of your posts.

But Zuckerberg says that publisher posts in aggregate still account for most of the content people see in their news feed. This is because publishers push out substantially more updates than regular users do (e.g., 10, 100, or even 1000 per day). So even if individual post reach is low, Facebook overall still generates an enormous amount of free exposure for brands.

Since Zuckerberg is saying that Facebook would like most updates to come from friends, we estimate that publishers will on average see an 80 percent reduction in page reach, clicks, and engagement. We view this as a devastating new reduction in publisher engagement, despite falling engagement rates over the past few years.

4. Time spent on Facebook will plummet.

Zuckerberg says that “by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down.”

5. Ad prices will skyrocket.

Zuckerberg adds: “But I also expect the time you do spend on Facebook will be more valuable.” This is true not only for users but also advertisers.

If people are spending less time watching funny videos and consuming fake news on Facebook, it means that there’s going to be less ad inventory to purchase. Furthermore, desperate brands and publishers will likely resort to spending more on Facebook ads to revive their dead organic post reach. The combination of decreased supply of ads and increased advertiser competition will most certainly yield.

We estimate that Facebook ad costs have increased by approximately 41 percent in the past year, given the increased popularity of Facebook ads alone. The new change could increase ad prices by substantially more going forward.

6. Facebook acknowledges that spending time browsing videos and news on Facebook is bad for your health.

Zuckerberg explains that the news feed is bad for your brain: “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.”

The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.

7. Publishers that resort to engagement-baiting will be punished.

Many advertisers bait users into engaging with their content with offers that promise a coupon code or other incentive for liking a publisher post, as a way to manufacture artificial engagement. Going forward, Facebook says, these tactics will result in demotion of post rank.

8. Meaningful discussion among friends matters the most.

Facebook says that “liking” a post is just a passive activity and is therefore a less meaningful signal to use for ranking purposes. The company intends to prioritize posts on the basis of how much meaningful discussion they spark. For example, posts that require longer-form responses and subsequent follow-up replies from your friends are the type that will do well.

9. Users can still opt into seeing posts from the pages they follow at the top of News Feed.

Users who want to see more posts from pages they follow or help ensure they see posts from certain pages can choose “See First” in News Feed Preferences.

Closing Thoughts

It’s time to re-think our Facebook marketing strategy and tactics. For more information, check out our Facebook News Feed Armageddon Survival Guide.

Sheryl Sandberg Explains the Most Important Thing to Get Right on Facebook

‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge (Source: Digiday)

If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon.The social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers.

Agencies believe brands will have to spend more on paid ads on Facebook in order to get the same number of views — further lining Facebook’s pockets. This is just the “final nail in the existing coffin” of organic reach, said Doug Baker, director of strategic services at digital agency AnalogFolk.

Facebook’s ad rates have risen by 35 percent in the last quarter alone. Agencies have noticed a slow decline in organic reach on Facebook for some time. Digital agency Jellyfish said organic reach on Facebook has already dropped by up to 2 percent across most European clients. John Hegeman, Facebook’s vp of product management, said in a statement on the news feed update that advertising on the social network will be “unaffected,” but agencies disagree.

Far too many brands pump bland broadcast comms into mass-reach media buys on Facebook and spam millions of news feeds, said Mobbie Nazir, chief strategy officer at agency We Are Social. Now, there will be far more onus on planning Facebook campaigns that go deeper into media planning, campaign execution and optimization, and reporting on various metrics, she added.

“We all need to become better media planners, said Greg Allum, head of social at Jellyfish. There’s a “fundamental shift” in the roles of traditional social media marketers encapsulated in the news feed update, he added. Not only “do you have to understand brand and content,” marketers also require a key understanding of how to plan media campaigns on social.

For many brands, the bigger challenge will emerge from Facebook’s parallel war on low-quality brand content, with the platform’s December announcement that it was deprioritizing “engagement bait.” While agencies accept it will be difficult for most brands to be consistently “meaningful” — particularly when competing with treasured moments with friends and family — there is an opportunity to drive higher creative standards. “Those brands that look to add value to people’s lives and invest in high-quality, original content will have the most sustained success,” Baker said.

The risk could come once brands find loopholes in the algorithm. “I can see brands that tap into authentic conversations with a credible point of view will do well,” said Chris Pearce, the CEO at digital agency TMW Unlimited, “whereas others will be tempted to be increasingly controversial or polarizing in order to stimulate conversation.”

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Another risk is if posts are boosted. Ad rankings on Facebook are not affected by the news feed’s overhaul. But as Kevin Chan, the integrated performance director at iProspect, pointed out, if a boosted page post is getting less organic reach due to these changes, then that might impact the auction. Engagement is a “very small” part of ad ranking on the social network, which relies on many other data points to determine what ads people see to ensure relevancy and value, he said.

It seems like Facebook is returning to being a social network rather than a news organization. In the enduring debate on Facebook’s impact on post-truth politics, the social network has continually denied it is a media company. This algorithm change looks like a step to confirm that, returning to the days of wall posts and status updates.

In terms of how this change will be pitched to brands, Edie Greaves, senior strategist at digital agency Possible, believes there will be a continuation of the stance from both Facebook and Snapchat that brands are “partners,” not “advertisers.”

Greaves believes Facebook will begin offering brands new ways to communicate with people, but they will have to up their spend to get into the news feed. Perhaps Facebook will follow in the footsteps of networks like WeChat that heavily restrict the role brands play in the news feed but give more free reign to advertisers within messaging apps, she added.

4 Ways Blockchain Will Transform Digital Marketing And Advertising (Daniel Newman – Forbes)

Exploring all things Digital Transformation

When we think of blockchain, most of us probably think of finance, cryptocurrencies, and digital ledgers. That makes sense. After all, blockchain is the tech supporting Bitcoin—a currency attempting its own form of financial disruption. But what many don’t realize is that blockchain has tremendous power to disrupt and solve problems in other sectors, too. One of the most promising areas, in my opinion: marketing and advertising.


I’ve heard it said that blockchain is to “value” what the internet was to “information.” Personally, I’d argue the internet was developed to transfer valuable information, but it’s taken on a life of its own since it was first developed—playing all parts entertainment hub, news channel, ad stream, and everything in between. Of course, blockchain could eventually devolve into something similar. But for now, those of us in the industry are choosing to focus on its promise, which is astronomical.

In advertising alone, blockchain-based protocols could change how online ads are purchased, delivered, measured, and valued. In fact, it could even lead to accurate data on the ad tracking front—leading to better returns overall. The following are what I see as the top four ways blockchain could contribute to the ad and marketing space.

Establishing Trust with Ad Buys

The thing with online advertising is that it’s almost impossible to know if stats are accurate. When we count clicks to our site or followers on Instagram, are we counting true customers—i.e. people? Or are we counting bots or hired “clickers” who artificially pump up ad stats so their distributors can charge higher rates? In truth, it’s incredibly hard to tell. Research shows bots cost companies more than $7 billion in damage in 2016 alone. But blockchain is about to change all of that. Because the chain is transparent and encrypted, companies can easily determine if the people viewing their ads are members of their targeted audience—or not—saving millions in ad spend each year. One company, AdChain, uses its own native token to establish a trusted ad space where users benefit from campaign auditing and cryptographically secure impression tracking. In layman’s terms: companies can make sure they get the advertising they pay for.

Goodbye, Middleman

One Forrester analyst estimated that publishers removing middlemen could increase their CPM from $1 to $5. Blockchain may do even better. It could eventually shake up the market so much that companies can pay their targeted audience directly to view their ads—skipping the ad buy process altogether. Using “micro-currencies,” companies will vie for actual audience “attention”—not just imprints. And they’ll be able to prove they’ve gotten that attention before the currency is exchanged. The Brave browser, for instance, uses its “Basic Attention Token” (BAT) to allow advertisers to pay based on “mental effort” by the person viewing the ad. That means smarter spending—and connecting—with potential customers.

Targeting Audiences Better

In the past, advertisers gained information about customers from various disparate sources—one might tell the age and sex, another their salary, and one more the kind of car they drive or where they like to dine. But using blockchain, advertisers will now have the ability to build a customer profile directly from the customer—gaining all the information the customer is willing to share in one swoop. This allows for an even greater ability to market to the customers’ needs—and spend advertising on only those customers who are most likely to buy your product.

Improving Transparency

There’s nothing like spending thousands of dollars on a watch or hand-bag, only to find the product is counterfeit. Blockchain’s digital ledger system allows for tamper-proof transparency of every product’s move through the supply chain. What that means is that buyers can easily check where a product has come from—who has handled it—whether it’s legit or faux, whether they are purchasing from an online auction or a brick-and-mortar storefront. This puts tremendous power into the hands of the customer—enhancing their customer experience (CX). Some companies, such as the Babyghost fashion line, have even used blockchain to tell a “story” about their product, including who modeled it on the runway. In that sense, blockchain does more than create trust. It builds brand.

Whether these opportunities for blockchain blow up is still to be seen. After all, there are many companies who stand to lose in the new blockchain marketing paradigm—and they’re giants. (Think Google and Facebook.) Still, if we believe—and I do—that digital transformation is all about CX, then blockchain’s entrance into the marketing-scape will not be short-lived. It will mean fewer unwieldy pop-ups when browsing and closer connections with the companies we want to support. And, it will empower customers themselves to choose which marketers they wish to hear from—all while getting paid for it!

Yes, the concept of blockchain has the power to disrupt our world on many fronts, but marketing is definitely one of the most exciting. And while it might seem overwhelming to those companies still learning how to use mobile apps to schedule their Facebook ads, my view—at least for now—is that it is here to stay.


Daniel Newman is CEO of Broadsuite Media Group, principal analyst at Futurum and author of Futureproof.

CES 2018: cinq tendances techno à surveiller (Author: Maxime Johnson)

Intelligence artificielle, voitures autonomes, écrans: Maxime Johnson présente les tendances du salon de l’électronique Consumer Electronic Show de Las Vegas.

Plus de 170 000 participants, 20 000 nouveaux produits et 2,75 millions de pieds carrés dédiés aux nouvelles technologies : au-delà de la démesure, le Consumer Electronic Show (CES) de Las Vegas est l’occasion de découvrir les tendances qui guideront l’industrie techno au cours des prochaines années. En voici cinq.

L’intelligence artificielle à toutes les sauces

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Un jouet intelligent pour chats au CES. Photo : Maxime Johnson.

L’intelligence artificielle arrive dans des produits technos des plus variés cette année, des téléviseurs au caméras de surveillance, en passant par les électroménagers.

Non seulement une forme d’intelligence artificielle a généralement été utilisée dans leur conception, mais ces appareils pourront aussi apprendre d’eux-mêmes avec le temps.

C’est le cas de la gamme ThinQ de LG, dont les électroménagers utiliseront de l’apprentissage profond pour s’adapter aux besoins des propriétaires. Le nouveau réfrigérateur Instaview pourra ainsi cesser de faire de la glace la nuit et pendant le jour, mais en produire à temps pour le retour à la maison de la famille à 17h.

Plusieurs appareils utilisent aussi des techniques d’apprentissage automatique d’une façon locale. La caméra de surveillance Butterfleye, par exemple, pourra reconnaître un visage et ne pas déclencher d’alarme, même sans accès à l’Internet.

Les gadgets avec intelligence artificielle intégrée devraient rapidement gagner en popularité au cours des prochaines années. « Les puces qui permettent de faire de l’apprentissage sur les gadgets directement commencent à peine à être plus abordables », explique David Jun, cofondateur de Petronics, une entreprise qui présente au CES un jouet pour chats, une sorte de petit robot qui évite automatiquement la bête qui le pourchasse.

L’appareil est déjà doté d’une forme d’intelligence artificielle, mais les prochaines générations seront encore plus puissantes, afin que le robot apprenne à connaître le chat directement et parviennent à l’éviter encore mieux avec le temps.

Opération séduction pour les voitures autonomes

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Un concept d’automobile autonome de Toyota au CES. (Photo : Maxime Johnson)

Voilà plusieurs années que les fabricants de voitures profitent du CES pour dévoiler leurs futurs modèles de voitures autonomes et les technologies qui les équiperont. Une autre tendance a cependant retenu l’attention dans le domaine de l’automobile en 2018 : l’acceptabilité sociale des voitures autonomes et leurs interactions avec le public.

« Nous étudions présentement l’élément humain des voitures autonomes », confirme Erica Klampfl, directrice du laboratoire Greenfield Labs de Ford. L’entreprise teste par exemple à quoi pourrait ressembler la livraison de pizzas avec une voiture sans conducteur. « Jusqu’à quel point est-ce que les gens sont prêts à aller jusqu’au trottoir pour prendre leur pizza?, demande-t-elle. Et quel est le meilleur moyen pour communiquer avec eux? C’est le genre de questions auxquelles nous tentons de répondre dès maintenant. »

Plusieurs moyens pour interagir entre les humains (conducteur comme passants) et les voitures autonomes ont d’ailleurs été présentés au CES. La voiture Concept-I de Toyota affiche par exemple des messages sur son pare-chocs pour dire qu’elle s’apprête à tourner, ou pour indiquer qu’elle a un problème (un message loin d’être rassurant).

L’équipementier NVIDIA a pour sa part dévoilé une interface de réalité augmentée, qui permettra éventuellement aux passagers des véhicules autonomes de voir la rue de la façon dont la voiture la perçoit, ce qui permet par exemple de confirmer que la voiture a bel et bien aperçu un cycliste.

De son côté, Mercedes-Benz a profité du salon pour offrir des balades dans Las Vegas à bord des voitures semi-autonomes utilisées par leurs équipes de développement, une façon de démontrer le sérieux des tests effectués par l’entreprise.

Et les recherches sont intéressantes: lorsqu’une voiture effectue par exemple un ralentissement inhabituel, ou qu’elle rencontre une situation inusitée, un ingénieur peut enregistrer les données pendant 30 secondes par les différents capteurs du véhicule. « Ces données représentent 70 000 informations distinctes et occupent 6 Go d’espace en tout », explique l’ingénieur de Mercedes-Benz Jochen Haab. Elles peuvent ensuite être utilisées pour reproduire un incident et effectuer différentes simulations pour améliorer le comportement du logiciel.

Ce genre d’effort de transparence devrait occuper une place grandissante dans les communications des fabricants automobiles au cours des prochaines années.

Les assistants vocaux partout

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Le pavillon de Google au CES de Las Vegas met en vedette l’Assistant Google. Photo: Maxime Johnson.

La guerre des assistants vocaux est lancée, avec l’arrivée des enceintes connectées (Echo d’Amazon, Home de Google, HomePod d’Apple) qui permettent d’interagir avec les Alexa, Assistant Google et autres Siri.

Si on se fie au CES 2018, ces assistants ne seront toutefois pas confinés à des haut-parleurs bien longtemps. De plus en plus d’appareils variés sont en effet dotés d’Alexa et de l’Assistant Google (Apple ne permet pas aux fabricants d’intégrer Siri à leurs appareils).

Du lot, on retient par exemple le détecteur de fumée OneLink, les accessoires pour la cuisson Gourmia, les nouveaux téléviseurs LG et les routeurs Lyra d’ASUS. 

La stratégie tient la route: les gadgets multifonctions permettent de parler à un assistant n’importe où dans sa maison, tout en achetant des appareils dont on aurait besoin de toute façon, et non une enceinte de plus uniquement conçue pour l’assistant.

Certains utilisateurs pourraient toutefois voir d’un mauvais oeil la multiplication des microphones dans leur maison, qui écoutent tout ce qui se dit à toute heure du jour ou de la nuit.

Les écrans disparaissent des jouets électroniques

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Le haut-parleur pour enfants Jooki. Photo: Maxime Johnson.

Voilà plusieurs années que les enfants sont ciblés par les fabricants d’appareils électroniques au CES. Plusieurs gadgets présentés cette année se distinguent toutefois en n’intégrant aucun écran.

L’idée séduit. Les jouets électroniques peuvent offrir plusieurs avantages pour les jeunes (ne serait-ce que de capter leur attention), mais les parents doivent en même temps constamment lutter contre le temps que passent leurs enfants devant des écrans comme les télévisions et les tablettes électroniques.

Parmi les jouets à surveiller, notons Primo, un système qui programme un véhicule à l’aide de petits blocs que l’on installe sur une planche de bois. L’appareil permet aux enfants d’apprivoiser des concepts de programmation sans devoir toucher à un ordinateur, mais aussi de se créer des histoires.

Le haut-parleur Wi-Fi Jooki de MuuseLabs se démarque aussi. Celui-ci est livré avec cinq figurines que les jeunes peuvent placer sur l’appareil pour faire jouer une liste de musique ou une chanson.

À l’heure de la musique dématérialisée, un enfant qui n’a pas de téléphone intelligent doit normalement passer par ses parents pour écouter sa musique. Jooki le remet dans le siège du conducteur, et lui permet d’écouter ses chansons préférées aussi souvent qu’il le souhaite, sans passer par un appareil mobile (et ses nombreuses tentations).

Les jeunes enfants qui utilisent l’appareil se mettent souvent à danser, observe Théodore Marescaux, PDG de MuuseLabs. « Il y a un aspect physique et tonique à la musique qu’on perd avec un téléphone intelligent », ajoute-t-il.

Les téléviseurs s’agrandissent

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Le téléviseur de 146 pouces The Wall de Samsung au CES. Photo : Maxime Johnson.

Les téléviseurs de 55 pouces et de 65 pouces dominent le marché depuis quelques années, mais l’industrie a l’oeil sur des formats bien plus gros. C’est notamment le cas de Samsung, qui a dévoilé son téléviseur The Wall au CES 2018. Cet appareil modulaire utilise une technologie MicroLED, qui permet au fabricant de créer des écrans sur mesure, de la taille choisie par l’acheteur.

Samsung avait un impressionnant modèle de 146 pouces sur place au salon, mais la technologie pourrait être utilisée pour en créer d’encore plus gros, qui recouvrent toute la surface d’un mur.

Hisense, le troisième fabricant mondial de téléviseurs, a quant à lui présenté sa nouvelle génération de téléviseurs au laser. Cette technologie intègre un projecteur au laser placé juste devant un écran spécial, qui reflète la lumière projetée par l’appareil, et non la lumière ambiante.

La gamme Laser TV d’Hisense est déjà offerte au Canada avec un modèle de 100 pouces, mais un prototype présenté au CES permettra aussi d’atteindre une taille de 150 pouces, suffisante pour se créer un véritable cinéma à la maison.

Pour profiter de ces nouveaux écrans géants, les fabricants devront toutefois augmenter la résolution de leurs appareils, notamment en adoptant la résolution 8K, quatre fois plus grande que la résolution 4K actuelle. Samsung devrait d’ailleurs lancer une télé 8K cette année.

Pratiquement aucun contenu en 8K n’existe toutefois pour le moment, et il faudra probablement attendre encore avant que l’industrie ne s’y adapte, comme il avait fallu attendre avant l’arrivée du contenu 4K.

Marc Dewulf renforce le Management Team d’Havas Media Belgium

Marc Dewulf.jpg

Marc Dewulf renforce le Management Team d’Havas Media Belgium en tant que Chief Operating Officer.  Marc est fort d’une expérience de 25 ans en agence et régie média (Dentsu Aegis Network (Carat), OMD et RMB). Son parcours professionnel se construit autour de l’audiovisuel (et son évolution vers le digital) et le trading tout média.

En tant que Chief Operating Officer, Marc encadre les équipes d’experts d’Havas (Broadcast, Publishing, Out-of-Home & Digital), s’investit dans les relations avec les partenaires medias, administre les outils de gestion des investissements et coordonne les stratégies de négociations. Il est donc, avec ses équipes, le relais indispensable entre les stratégies de communication imaginées pour les clients et leurs implémentations dans les médias.

En 2018, autour de Hugues Rey (CEO), le Comité Exécutif d’Havas Media Belgium est aujourd’hui composé de Frédérick Harvie (CFO), Marc Dewulf (COO), Mathias Beke (Managing Director), Morgan Libert (Data Content & Digital Operation Director) et Angela Tache (Talent & HR Director).

Hugues Rey: “Notre métier a connu, connaît et connaîtra une succession de transformations. Nous avons investi beaucoup pour intégrer les nombreux aspects de la communication digitale, utiliser au mieux le levier des données et générer de nouveaux modes de communication au travers du contenu et de l’innovation. De plus, nous restons convaincus que les fondamentaux de l’agence doivent être maintenus et renforcés: des équipes encadrées et émulées, des partenariats forts et un trading performant. Marc est un élément clef dans cette approche concrète”.

 Marc Dewulf : “ Notre métier est en évolution permanente et plus que jamais nécessite une gestion optimale des touch points mis à notre disposition pour accompagner le consommateur dans ses choix. Havas Media met tout en œuvre auprès de ses clients pour les guider et les amener à relever les défis économiques de demain. Ce challenge permanent fait partie de mon ADN et ma collaboration avec Hugues et ses équipes est d’autant plus motivée par leurs valeurs telles que passion, performance et  innovation”.

 About Havas Group

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group now employs 20,000 people in over 100 countries. Havas Group is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas is also the most integrated Group in its sector: the #Together Strategy is implemented through Havas Villages where most creative and media teams share the same premises which increases synergies for clients and better serve their needs.

Havas Group is organized into two divisions: Havas Creative Group and Havas Media Group. Havas Creative Group incorporates the Havas Worldwide network (, present in 75 countries, the Arnold micro-network (, 10 agencies in 9 countries, as well as several leading agencies including BETC and the Fullsix Group.

Havas Media Group ( is made up of three media brands, Havas Media (, Arena Media ( and Fullsix Media all of which work alongside Havas Sports & Entertainment (, the industry’s largest global brand engagement network. Further information about Havas Group is available on the company’s website:

Contact – Infos
Hugues Rey
Chief Executive Officer
Office Rue Des Boiteux 9, 1000 Bruxelles, Belgique – Kreupelenstraat 9, 1000 Brussel, België
Tel +32 2 435 35 01
Mob +32 496 26 06 88