Phygital experience: Ikea envisage l’ouverture d’un magasin citadin au cœur de Paris … et une boutique éphémère rue Dansaert.

Ikea envisage l’ouverture d’un magasin citadin au cœur de Paris

Ikea poursuit ses projets d’implantation dans les centres-villes. Actuellement le géant du meuble recherche des emplacements à Paris, Copenhague, Londres et dans le Sud-Est de l’Asie afin d’attirer avec des magasins plus petits un public plus large.

source: https://www.retaildetail.be/fr/news/furniture/ikea-envisage-l%E2%80%99ouverture-d%E2%80%99un-magasin-citadin-au-c%C5%93ur-de-paris?utm_medium=email&utm_source=newsletter&utm_campaign=1004befr

Paris et Londres

Il y a quelques mois  Ikea avait déjà annoncé son intention d’investir pleinement dans des magasins citadins de plus petit format, afin que les personnes ne disposant pas d’une voiture aient également accès à l’assortiment de l’enseigne. A partir de 2019 les rues commerçantes de grandes villes européennes pourraient donc se teinter de bleu et de jaune. Ikea prépare déjà ces projets urbains : en ce moment la chaîne est en négociation concernant la location d’un espace de 5.000 m² au cœur de Paris.
Outre la capitale française, d’autres villes figurent sur la liste des envies d’Ikea, notamment Copenhague et Londres. Depuis un certain temps déjà le retailer suédois teste des concepts de magasin hautement technologiques dans un environnement urbain, de véritables « laboratoires pour inventer le nouveau monde d’Ikea »,  comme le disait Jesper Brodin, CEO d’Ikea, il y a quelques mois au Financial Times. Dans la rue Dansaert à Bruxelles les shoppers peuvent admirer (mais pas acheter) quelques pièces de la collection Delaktig dans une boutique éphémère de l’enseigne.

Aussi dans le Sud-Est de l’Asie

Mais les projets d’Ikea vont au-delà du continent européen : dans les années à venir la chaîne d’ameublement suédoise compte se faire une place dans le Sud-Est de l’Asie, où des magasins plus compacts promouvront le design suédois, notamment en Thaïlande, aux Philippines et au Vietnam. La classe moyenne grandissante et la demande croissante de logements expliquent le choix de s’implanter dans cette région émergente. Reste à voir si le concept séduira la clientèle : fin juillet 2017 Ikea a dû fermer son magasin urbain à Kumamoto au Japon.
Aujourd’hui Ikea compte 400 magasins dans le monde, qui en 2017 ont généré un chiffre d’affaires de 38,3 milliards d’euros.

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Amazon a lancé plus de 60 marques propres depuis janvier 2017 (Author: LÉLIA DE MATHAREL)

L’e-commerçant est particulièrement agressif dans le domaine de la mode, des chaussures et des bijoux où il a lancé 65 du total des 74 MDD qu’il détient et commercialise.

Amazon a lancé plus de 60 marques propres depuis janvier 2017.
Amazon a lancé plus de 60 marques propres depuis janvier 2017.
Amazon détient et commercialise 74 marques propres en mars 2018, selon des informations de Recode qui a vérifié sa liste auprès d’Amazon. Plus de 60 de ces MDD ont été lancées depuis janvier 2017. Une forte accélération pour le groupe, qui avait lancé en 2009 sa première marque, AmazonBasics, commercialisant des produits électroniques. Le géant de la vente en ligne avait ensuite attendu quatre ans avant de créer une nouvelle MDD spécialisée dans les couches, Amazon Elements, qu’il a retirée de ses rayons virtuels deux mois à peine après le lancement à cause d’un gênant problème de design produit.

Amazon s’attaque en particulier à la mode, les chaussures et les bijoux, des marchés ciblés par 65 de ses 74 MDD. Une montée en puissance qui doit inquiéter les marques et les retailers du secteur, d’autant plus que le groupe a discrètement augmenté en janvier 2018, de 15 à 17%, les commissions qu’il prélève sur les ventes des marchands tiers de sa marketplace sur la catégorie vêtements et accessoires, très probablement pour favoriser ses propres produits.

Amazon pourrait avoir de bons résultats avec ces MDD, car il peut facilement analyser les stratégies tarifaires mises en place en ligne par ses concurrents qui vendent des produits sur sa marketplace. Le groupe peut également mettre en valeur ses marques au détriment de celles de ses compétiteurs sur son site, leader de la vente en ligne. Si le commerce vocal via son assistant intelligent Alexa décolle, il pourra faire de même sur ce nouveau canal.

Les nouvelles tendances de la relation client: D’ici 2020, 25% des services clients et de support utiliseront des chatbots, contre seulement 2% en 2017

Alors que l’amélioration de l’expérience client représente un enjeu majeur pour 68% des décideurs français, l’heure est à la croisée du monde physique et digital.

Comment faire coexister, combiner ces modèles et se réinventer autour du phygital ?

 

Mitel s’est intéressé aux nouvelles tendances de la relation client, allant de l’omnicanal à l’automatisation.

 

Parmi les chiffres à retenir de cette infographie :

  • 88% des décideurs informatiques français pensent que les interactions homme-machine transforment positivement l’expérience client.
  • 45% des décideurs ne connaissent pas assez leurs clients pour interagir sur tous les canaux mis à disposition.
  • Seuls 27% d’entre eux contextualisent les données clients.
  • L’IA aura un impact fort pour 59% des décideurs sur la nature des interactions et les outils de communication utilisés.
  • D’ici 2020, 25% des services clients et de support dans le monde utiliseront des chatbots, contre seulement 2% en 2017. Les organisations y ayant déjà recours constatent une diminution de 70% des requêtes clients par téléphone, messagerie instantanée ou e-mail.
  • D’ici 2055, la moitié des activités actuellement réalisées par des hommes seront automatisées.

 

 

 

How Different Generations Would Invest $10,000

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If someone slipped you a $10,000 check and told you to invest it, what would you do with the money?

With no strings attached, there is a wide variety of ways that you could deploy that cash.

You could look at it as a one-time windfall that could shore up your personal balance sheet, or you could go at it much more aggressively. It’s money that you didn’t expect to receive, so why not throw it at high-risk, high-reward assets?

HOW TO INVEST $10K?

Today’s chart is based on a survey from LendEDU, which posed this exact question to 1,000 Americans in March 2018:

Question: If you were given $10,000 tax-free and had the ability to invest all of it in one of the following options, which would you choose?

Here are the results of the sample as a whole:

How to Invest $10K? % of Respondents
Pay down debt 27.3%
Real estate 13.5%
Savings account or CDs 12.2%
401(k) or Roth IRA 9.9%
Stock market 7.2%
Child’s education 6.9%
Small business 6.2%
Virtual currency 5.1%
Education 3.2%
Other/Unsure 8.5%

Note: We’ve made slight adjustments to the original answers, combining one low-performing category (P2P loans) into the “Other” category

Paying down debt (27.3%) was by far the most popular response. It’s also interesting to see that many people would opt to put the $10k towards their own small business, education, or even digital currencies like Bitcoin, Ethereum, or Litecoin.

Now, here’s the same data grouped together by generations:

Interestingly, certain answers had the same popularity across the board for all generations.

All groups were equally interested in investing in their small businesses. The highest response here came from Gen X at 6.7%, but Millennials and Gen X weren’t far off at 6.3% and 5.6% respectively.

In addition, investing in the stock market was pretty consistent as well, with Millennials at 6.6%, Generation X at 8.1%, and Boomers at 6.7%. All these groups were mostly interested in doing this through a human financial advisor, though Gen X gave robo-advisors a higher rate of consideration (20%) than other generations (11% Millennials, 4% Boomers)

GENERATIONAL DIFFERENCES

Some generational differences are as to be expected. For instance, barely any Baby Boomers (0.3%) wanted to put $10,000 towards their own education. This makes sense, since many are at or near retirement already. On the other hand, 9.9% of Millennials opted for an investment in education.

But here’s a situation that might be a bit more peculiar. One would guess that with student debt being at $1.5 trillion in the United States, many Millennials would opt to pay down debt with their $10,000 check. Interestingly, fewer Millennials (22.4%) chose to pay down debt than either Gen X (25.3%) or Boomers (33.1%).

On the same token, Millennials were more likely to choose either real estate (15.1%) or cryptocurrency (9.2%) as an investment. For contrast, look at Boomers, a group that had 11.2% choose real estate and only 3.1% choose crypto.

Meaningful: Citroën Inspired By You Since 1919 – The Hitchhiker by Traction

En France, Traction, l’agence de BETC entièrement dédiée à la marque, a signé une première campagne pour Citroën.

Celle-ci rend hommage au savoir-faire du légendaire constructeur automobile français au travers d’un roadtrip de 90″, qui retrace 100 ans d’histoire.

“The Hitchhiker” met en scène un auto-stoppeur qui voyage d’époque en époque, au rythme de “Take the long way home” de Supertramp, à bord des modèles mythiques de la marque. Signature : “Citroën Inspired By You Since 1919”.

La production et la réalisation irréprochables sont à mettre au crédit d’Insurrection et François Rousselet.

Retail trends: Individualization will go from buzzword to urgent initiative (Author: Kurt Heinemann)

By Kurt Heinemann, CMO, Reflektion

source: https://www.retailcustomerexperience.com/blogs/4-trends-retailers-should-be-prepared-for-this-year/

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2017 was transformative for the retail industry. Brands that have been household names for decades closed their doors or filed for bankruptcy at a time when pure play e-commerce newcomers entered into the fray and found immense value in opening up their own physical stores.

The term “retail apocalypse” also became ubiquitous, and artificial intelligence was once again touted as everything from the savior of retail to the reason civilization will collapse.

As we hit mid year, some of these factors will influence what we expect will become important retail trends in 2018 and beyond.

Individualization will go from buzzword to urgent initiative

Apps and other cutting-edge technologies have engaged shoppers on a personal level for years. Comparatively, retailers have lagged behind. The cost for retailers is not only revenue, but also a widened gap between what they deliver and what consumers expect.

At the same time, individualization is increasingly expected. Whereas segmentation sought to lump individuals into segments (e.g. by age or gender) and engage accordingly, and personalization sought to get the right content to the right user, individualization seeks to understand the user and their context. It’s one thing to know a customer likes button ups, but displaying these when they’re shopping for their trip to the Bahamas isn’t helpful. The technology exists, as does the customer expectation, and the proof of greater revenue is clear; retailers have no excuse but to adapt and offer individualized experiences.

To succeed, retailers must embrace omnichannel. This means fully understanding the moment-to-moment experiences of the customer journey, and beginning to replace the segmentation they’re comfortable with for the individualization customers demand.

Retailers will demand practical examples of AI

One of the most important factors is retailers’ interest in AI, which peaked in 2017. In fact, a Forrester study from last year found that more than half (51 percent) of brands are implementing, have implemented, or are expanding their use of AI.

In the emerging technology hype cycle of 2018, we will discover whether or not artificial intelligence is at the peak of inflated expectations, the slope of enlightenment, or both. We’ll also learn if the available AI-powered solutions are blowing smoke or actually solving retailers’ personalization challenges.

We can expect that the companies shouting the loudest about AI will be forced by retailers to put up or shut up. They’ll need to show accessible and transparent examples of how AI is driving revenue, stronger customer engagement, and better customer experiences on-site and off.

For many reasons, this is why practical AI — i.e. the valuable application of intelligence rendered by machines and rooted in present-day use cases — is so important; it breaks free from the fun-to-discuss future manifestations to offer an immediate look at what can help the public (including consumers and vendors) right now.

The battle between Amazon and Walmart will continue

Throughout this year, both retailers will continue to play their advantages and likely acquire more companies — or expand in new ways — that shore up gaps in their weaknesses.

Take for instance, the spread of Amazon Go. With the wealth of customer data Amazon has access to, Amazon is able to provide a fully integrated and engaging experience for the customer — engaging them online, offline and in-person using this data. Other retailers should take note and ask themselves questions rooted around the customer experience — such as “what other customer pain points exist?” and “how can I try to solve them?” To get to this point, retailers will need to think empathetically from the perspective of their customers. Collecting customer data will be invaluable to this process.

Similarly, we also expect that both behemoths will redefine the concept of an all-encompassing department store in the digital era, and in doing so, they’ll set new customer experience bars that retailers will be forced to compete with. These changes won’t happen in silos. Every punch the other retailer throws will ripple through the entire industry. Instead of just tuning in, retailers should be taking notes.

Direct-to-consumer strategies will insulate established brands and launch new capabilities

Department stores will likely continue to close retail locations in 2018 and beyond. Most recently Toys R Us announced plans to shutter all stores — causing established brands to quickly realize they need more direct relationships with customers to protect themselves from the potential lost revenue of closed stores.

This desire for retailers to own more of their destiny by not building their house on fragile land will cause the industry to invest heavily in direct-to-consumer strategies. This will drive customer engagement innovation and will continue to upset the brand/wholesale relationship.

At the same time, we expect new direct-to-consumer brands to launch, which will only further disrupt the retail industry. Brands entering the space, such as Allbirds, Casper, Warby Parker and others, will disrupt retail brand verticals through their unique product offerings and expanded footprint of well-executed stores.

In this highly digital and social-media driven product world, this new era of brands will continue to redefine both what it means to be a consumer brand and how brick-and-mortar stores should operate.

 

Wall Street: Spotify valorisée à 29,5 milliards de dollars pour 70 millions de clients payants

Le numéro un mondial de la musique en streaming Spotify est entré mardi à la Bourse de New York à 165,90 dollars l’action, valorisant la société suédoise à 29,5 milliards de dollars.

Vers 16H50 GMT, soit quelques minutes après le début de la cotation du titre, l’action du géant suédois s’échangeait à 166,60 dollars, en hausse de 0,42% par rapport au prix d’introduction.

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Number of paying subscribers to Spotify’s music streaming service. As of January 2018, Spotify had 70 million paying subscribers worldwide, up from 30 million paying subscribers in March 2016.

Spotify is a music streaming service originally founded in 2006 in Sweden. Spotify allows users to browse through a catalogue of music, licensed through multiple record labels, and create and share playlists with other users. Additionally, users are able to listen to music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and Apple Music, which was launched in 2015. Spotify, along with Pandora, is one of the highest-grossing music app titles in the Apple App Store. In October 2017, the app generated 3.9 million U.S. dollars in revenues.

Users are also able to register Spotify accounts using Facebook, enabling them to connect with other Facebook friends and see what music they listen to, as well as listen to their playlists. Facebook users can connect to Spotify directly through the website using an app. Spotify is also a popular source for keeping up-to-date with music – a survey of U.S. consumers in February 2017 revealed that 33 percent of respondents used the service to do so. Other popular sources of new music were friends and family, YouTube and radio.