Blog Archives

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research. By Michelle Saettler April 11, 2014 Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent. With 32

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Posted in E Business, Mobile Marketing

Le m-commerce devrait encore progresser en 2014

Le m-commerce devrait encore progresser en 2014. ublié par Olivier Robillartle mercredi 09 avril 2014   Selon certains professionnels, le commerce sur les mobiles va connaître un nouvel essor cette année. La société spécialisée dans les coupons et bons plan RetailMeNot estime que

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Posted in Mobile Banking, Mobile Marketing

Les smartphones prêts à suggérer les plats qui vous plairont

Les smartphones prêts à suggérer les plats qui vous plairont. Un individu prend une photo de son plat dans un restaurant parisien. Cette pratique s’appelle le «Foodporn». Crédits photo : ANA AREVALO/AFP Des applications de restauration récoltent maintenant assez de données

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Posted in foursquare, Mobile Apps, Mobile Marketing, POE

Google étudie l’influence du contexte sur la perception des publicités sur smartphones – JDN Média

Google étudie l’influence du contexte sur la perception des publicités sur smartphones – JDN Média. Le fait d’être chez soi ou entouré de sa famille joue un rôle sur la perception et l’efficacité de la vidéo publicitaire Google/YouTube présente aujourd’hui,

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Posted in Google, Mobile Marketing

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine. Mobile ad spend broke the billion pound mark in 2013, hitting £1.03bn, 93 per cent up on the 2012 total of £529m, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted

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Posted in Mobile Apps, Mobile Banking, Mobile Marketing, Search, second screen, Twitter

Mobistar: renforce sa collaboration avec Carrefour. – L’Express avec Votre Argent

Mobistar: renforce sa collaboration avec Carrefour. – L’Express avec Votre Argent. Mobistar annonce avoir conclu un contrat avec Carrefour pour l’exploitation des activités télécom dans les hypermarchés Carrefour de Belgique. Mobistar et Carrefour collaborent étroitement depuis 2000 déjà. Cette collaboration renforcée s’inscrit

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Posted in Mobile Marketing, Tech Innovation, TV

MOBISTAR : Le client est satisfait du réseau optimisé de Mobistar | Zone bourse

MOBISTAR : Le client est satisfait du réseau optimisé de Mobistar | Zone bourse. 24/02/2014 | 09:22 Le client est satisfait du réseau optimisé de Mobistar 24 février 2014Bruxelles, le 23 février 2014 – Plus de neuf clients Mobistar sur dix sont

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Posted in Android, Mobile Apps, Mobile Marketing

TOK.tv | Second screen anatomy: what do audience really need?

TOK.tv | Second screen anatomy: what do audience really need?. FEBRUARY 13, 2014 SECOND SCREEN ANATOMY: WHAT DO AUDIENCE REALLY NEED? Is there a magic formula for Social TV? We know what really matters is user behavior, but what are

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Posted in Mobile Marketing, second screen

En 2018, la 4G génèrera 51% du trafic mobile mondial

En 2018, la 4G génèrera 51% du trafic mobile mondial. En 2018, on consommera 15,9 exaoctets (15,9 milliards de Go, 190 Eo annuellement) de données mobiles par mois dans le monde. Soit environ 11 fois plus que le 1,5 Eo mensuellementéchangés en 2013 sur les réseaux mobiles. Ce

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Posted in Mobile Marketing

What’s Empowering the New Digital Consumer?

What’s Empowering the New Digital Consumer?. Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific

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Posted in Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
9 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
21 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: TV Still Tops Ad Response Table in Western Europe April 16, 2014
    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
  • Article: Majority of Interactive Videos Viewed Through the End April 16, 2014
    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
  • Article: Social Media Advertisers in Canada Favor Nonpaid Strategies April 16, 2014
    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
  • Article: Special Offers Get Mobile Users to Opt In April 16, 2014
    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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