Blog Archives

Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com. 21 April 2014 ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social

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Posted in Mobile Marketing, Native advertising, second screen, Social Media

LinkedIn revendique 300 millions de membres – 50% des nouveaux membres arrivent via le mobile

LinkedIn revendique 300 millions de membres et ne compte pas s’arrêter là, Actualités. Par Nicolas Richaud | 18/04 | 15:16 | mis à jour à 18:26 Le réseau social professionnel a vu son parc d’abonnés augmenter de près de 30% lors des six

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Posted in Mobile Apps, Mobile Marketing, Social Media, Social Network

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research. By Michelle Saettler April 11, 2014 Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent. With 32

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Posted in E Business, Mobile Marketing

Le m-commerce devrait encore progresser en 2014

Le m-commerce devrait encore progresser en 2014. ublié par Olivier Robillartle mercredi 09 avril 2014   Selon certains professionnels, le commerce sur les mobiles va connaître un nouvel essor cette année. La société spécialisée dans les coupons et bons plan RetailMeNot estime que

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Posted in Mobile Banking, Mobile Marketing

Les smartphones prêts à suggérer les plats qui vous plairont

Les smartphones prêts à suggérer les plats qui vous plairont. Un individu prend une photo de son plat dans un restaurant parisien. Cette pratique s’appelle le «Foodporn». Crédits photo : ANA AREVALO/AFP Des applications de restauration récoltent maintenant assez de données

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Posted in foursquare, Mobile Apps, Mobile Marketing, POE

Google étudie l’influence du contexte sur la perception des publicités sur smartphones – JDN Média

Google étudie l’influence du contexte sur la perception des publicités sur smartphones – JDN Média. Le fait d’être chez soi ou entouré de sa famille joue un rôle sur la perception et l’efficacité de la vidéo publicitaire Google/YouTube présente aujourd’hui,

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Posted in Google, Mobile Marketing

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine. Mobile ad spend broke the billion pound mark in 2013, hitting £1.03bn, 93 per cent up on the 2012 total of £529m, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted

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Posted in Mobile Apps, Mobile Banking, Mobile Marketing, Search, second screen, Twitter

Mobistar: renforce sa collaboration avec Carrefour. – L’Express avec Votre Argent

Mobistar: renforce sa collaboration avec Carrefour. – L’Express avec Votre Argent. Mobistar annonce avoir conclu un contrat avec Carrefour pour l’exploitation des activités télécom dans les hypermarchés Carrefour de Belgique. Mobistar et Carrefour collaborent étroitement depuis 2000 déjà. Cette collaboration renforcée s’inscrit

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Posted in Mobile Marketing, Tech Innovation, TV

MOBISTAR : Le client est satisfait du réseau optimisé de Mobistar | Zone bourse

MOBISTAR : Le client est satisfait du réseau optimisé de Mobistar | Zone bourse. 24/02/2014 | 09:22 Le client est satisfait du réseau optimisé de Mobistar 24 février 2014Bruxelles, le 23 février 2014 – Plus de neuf clients Mobistar sur dix sont

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Posted in Android, Mobile Apps, Mobile Marketing

TOK.tv | Second screen anatomy: what do audience really need?

TOK.tv | Second screen anatomy: what do audience really need?. FEBRUARY 13, 2014 SECOND SCREEN ANATOMY: WHAT DO AUDIENCE REALLY NEED? Is there a magic formula for Social TV? We know what really matters is user behavior, but what are

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Posted in Mobile Marketing, second screen

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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