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Cannes Lions: 60 Years of Ad Innovation [INFOGRAPHIC]

Cannes Lions: 60 Years of Ad Innovation [INFOGRAPHIC].   Each year, around 11,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. Since 1954, the Cannes Lions Awards have set the benchmark

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Posted in Remarkable Campaign

Amazing! 208 Body Flight Experience at Tomorrowland

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Posted in Brand/Branding, Remarkable Campaign

Best Job | P&G London 2012 Olympic Games Film

Related articles Build Compelling Experiences Using YouTube Embeds With The IFrame Player API (apiblog.youtube.com)

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Posted in Remarkable Campaign

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo. Ce n’est pas une nouveauté, le SoLoMo, que l’on a déjà mentionné lors de notre étude concernant laCommunication Solomo, fait désormais partie intégrante des stratégies

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Posted in Remarkable Campaign, SoLoMo

Does A Phone Number On Your Site Increase Conversions?

Does A Phone Number On Your Site Increase Conversions?. Back in September Flowr set off on the Grasshopper / KISSmetrics Phone Number Challenge. The idea was that they were going test placing a phone number on their home page to see if they

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing, Remarkable Campaign

MM: AMMA Awards 2012: les nominés

Media Marketing – Une vision comparative du marché des media et du marketing. Le jury des AMMA présidé cette année par Vanessa van Dongen (Orangina/Schweppes) s’est réuni la semaine dernière. Dans la catégorie Media Agency of the Year 2011, les

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Posted in havas media, Hugues Press Book, hugues rey, Marketing/Advertising x Facts/Figures, POE, Remarkable Campaign

Nike’s new marketing mojo – Fortune Management

Nike’s new marketing mojo – Fortune Management. How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. By Scott Cendrowski, writer-reporter FORTUNE — Few outsiders have visited the third floor of the Jerry

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François Bayrou lance sa plateforme participative de campagne – Journal du Net e-Business

François Bayrou lance sa plateforme participative de campagne – Journal du Net e-Business. Sur Bayrou.fr/volontaires, le MoDem souhaite recruter des militants et leur proposer de réaliser des actions intégrant des processus de gamification. Publié le 07/02/2012, 12h52 Au Modem, la

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Posted in foursquare, Remarkable Campaign, Social Media

5 Awesome Examples of Instagram Marketing From Real Brands

5 Awesome Examples of Instagram Marketing From Real Brands. Posted by Lauren Sorenson Thu, Jan 19, 2012 @ 08:47 AM  Comments Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own.

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Posted in Facebook, Remarkable Campaign, Social Media, SoLoMo

18 ans age de raison ou age de passion

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Posted in Android, Big Data, CIM, FutureofMedia, Hugues Press Book, hugues rey, Marketing/Advertising x Facts/Figures, Mobile Apps, Mobile Marketing, POE, Remarkable Campaign, SoLoMo

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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