18 days and 9 modules to reach out to the highest level in digital marketing and communication (Solvay Brussels School)

Discover The Solvay Executive Master in Digital Marketing and Communication at solvay Brussels School of Economics

The programme is aimed at professionals in communication and marketing who want to go deeper into their knowledge in marketing and/or digital communication.

Apply and Brochure: http://exed.solvay.edu/fr/11-program/25-executive-master-in-digital-marketing-and-communication

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Gartner prévoit une accélération des dépenses de services Cloud (source: le monde informatique)

68,3 milliards de dollars seront dépensés en 2010 pour des services cloud, soit une progression de 16,6% par rapport à 2009. Elles devraient atteindre 148,8 milliards de dollars en 2014.

« Nous assistons à un fort développement de l’adoption du modèle et des services cloud au sein des entreprises et à une explosion des offres proposées par les fournisseurs de services » souligne Ben Pring, vice-président des études au Gartner et d’ajouter « les mentalités ont changé depuis un an avec l’ampleur des déploiements qui portent sur plusieurs milliers de contrats et avec une prise de conscience des décideurs IT considérant ces déploiements comme stratégiques ».

Dans les 5 prochaines années, les entreprises devraient dépenser 112 milliards de dollars, aussi bien sur le SaaS, le PaaS et le IaaS. « Après plusieurs années de gestation, le mode SaaS est au coeur de cloud computing, comme le paiement à l’acte,  la multi-location et l’externalisation des services ». Le responsable de Gartner indique « il y a des éléments macroéconomiques pour expliquer en partie cette évolution. Après avoir traversé des turbulences financières pendant 18 mois, les sociétés ont observé à la loupe leurs dépenses. Une solution informatique qui peut offrir des fonctionnalités à moindre coût et avec plus d’agilité a trouvé un écho favorable ».

Un essor d’abord américain

Sans surprise, les Etats-Unis sont en avance sur cette adoption, en représentant 60% du marché mondial des services cloud en 2009, 58% en 2010 et en 2014, ce taux atteindra 50% avec la montée en puissance d’autres régions du monde.


Un break ? 29 Semi-Productive Things I Do Online When I’m Trying to Avoid Real Work (marcandangel.com)

You don’t always have to work hard to be productive.  Productivity can simply be the side effect of doing the right things.

So here’s a list of 29 semi-productive things I do online when my mind is set on avoiding ‘real work.’

  1. Check delicious popular tags like ‘useful,’ ‘tutorials,’ ‘tips,’ ‘howto,’ ‘advice,’ ‘entrepreneurship,’ etc. for interesting, educational articles to read.
  2. Watch one of the thousands of educational videos streaming at TED.com,Academic Earth and Teacher Tube.
  3. Read an online book list and find a new book to grab next time I’m at the library.  Here’s another list.  And another.  And another.
  4. Read a classic book online for free at Project GutenbergPlanet eBook, or the E-books Directory.
  5. Research a new Do It Yourself project at DIY NetworkInstructables,eHow, or WikiHow.
  6. Add to, delete from, or just generally sort my ongoing to-do list atRemember The Milk.
  7. Create a cool graphical mind map of some of my recent ideas at bubbl.us.
  8. Email a close friend or family member I haven’t spoken to in awhile.
  9. Backup my recent photos, documents, and other important files online using Microsoft’s free 25 gig SkyDrive.
  10. Use Wikipedia’s random article function to pick a random article to read.
  11. Touch up on my math and science skills over a the Khan AcademyMIT OpenCourseWare, or LearningScience.org.
  12. Send a paper greeting card directly to a friend or relative at enGreet.
  13. Start learning a new language online for free at BBC Languages orLivemocha.
  14. Watch one of the insightful 6 minute and 40 second presentations atIgnite Show.
  15. Use Memorize Now to memorize a cool joke, or poem, or whatever.
  16. Use Media Convert to convert video files I have on my computer into a format I can view on my iPhone or iPod later on.
  17. Listen to an educational podcast over at Odeo or via iTunes on iTunes U.
  18. Read one of the academic journals at the Directory of Open Access Journals.
  19. Share my favorite mp3s, photos, videos, etc. with friends and family usingdrop.io.
  20. Get a free college education online using this guide from Lifehacker (or read one of the other useful articles on Lifehacker).
  21. Inspire and spark my creative mind by looking at a rolling slideshow of the highest rated photos on Flickr for the last 7 days.
  22. Catch up on a short history lesson at HyperHistory or The Internet History Sourcebooks Project.  Or find out what happened today in history.
  23. Take a fun, educational online quiz at Quizlet.
  24. Play an educational online game at LumositySporcleGames for the Brain, or Math Run.
  25. Add a little gentle rain to my environment using RainyMood.com and then simply meditate and relax in my computer chair for 10 minutes.
  26. Sell old stuff I no longer need on eBay and make a little extra cash.
  27. Find a new musical artist to listen to based on music I like at Grooveshark,Pandoralast.fm, or Deezer.
  28. Find out what’s happening in our world from quality international news sources like BBC News and Reuters.
  29. Write a blog post like this one.

Greystripe launches full-screen mobile ad units for Android (source:bizreport.com)

The full-screen ad units will help mobile marketers reach consumers on a more broad range of mobile platforms while at the same time assisting app developers to better monetize their content. Earlier this year Greystripe released full-screen mobile ads for the iPhone.

Greystripe has delivered more than 300 million ad-supported games and apps to the iPhone and Java platforms; adding the Android base will give marketers another toe-hold into the rapidly expanding smartphone arena. Since its release Android has quickly gained favor amongst consumers. Although iPhone remains the leader it is clear that the smartphone battle, for consumers, is only just beginning.

“Given users reluctance to adopt Google Checkout and pay for apps, the free-ad supported model makes sense for Android,” said Michael Chang, CEO for Greystripe. “As the number of Android phones has reached critical mass, providing a cross-platform solution that reaches a broad base of consumers becomes even more important for our developers.”

A recent BIA/Kelsey forecast predicts that geo-targeted ad revenues, led by the increased use of mobile devices by consumers, will reach nearly $2 billion by 2013. That is an expected 66% increase; local marketers are likely to lead the charge as they seek new ways to engage consumers who want specific information in a timely manner.

The Android SDK release from Greystripe allows marketers to utilize pre-roll, interstitial and post-roll ad formats.

Dell makes $6.5m from Twitter sales (source: the guardian.co.uk)

Computer firm says it is making money from a presence on social networking sites – despite a less-than-impressive start

Companies involved in Twitter are often worried about getting a return for their investment. But here is some good news: it can be done. The computer company Dell ahs announced it made $6.5m in revenues through links on the micro-messaging site.

Its aggregated followers on social media – including Twitter, Facebook and their own Direct2Dell and IdeaStorm – now number 3.5 million and as the firm’s “chief blogger” Lionel Menchaca announces proudly, that is “roughly a fan base the size of the population of Chicago”.

After first disastrous approach which meant basically ignoring complaints, a strategy on which media expert Jeff Jarvis first blogged and wrote about in his most recent book, Dell learned fast.

The company jumped into the social media space more than three years ago, and is today one of the leaders among brands making the most out of social media. @DellOutlet is close to 1.5 million followers on Twitter, and the company announced last June that it earned $3 million in revenue from the micro-blogging service.

Today it nearly doubled that figure, saying in total its global reach on Twitter has resulted in more than $6.5m in revenue – adding that @DellnoBrasil made nearly $800,000 in product revenues, and @DellHomeSalesCA more than $150,000.

Although $6.5m sounds impressive, when you compare it with the net revenue of $12.3bn Dell reported in the first quarter of fiscal year 2010 it becomes clear that this is only a drop in the ocean; however, the companies investment in social media is not only about sales.

“We listen and learn from our customers directly. Our first version delivered the Dell Mini netbook with an apostrophe near to the traditional enter key, so people complained about hitting it instead of return. We developed and delivered a second version of the Dell Mini where the apostrophe key was moved,” says Dell’s senior manager for corporate affairs, Richard Binhammer, who is very much involved with Dell’s social media efforts.

The company uses social networks to scale necessary support of the Dell business units, and has more than 100 using Twitter.

“With using social media our alert system reacts very fast, and we recognise problems throughout the company, whether they are technical or logistical, within weeks. We have seen the negative commentaries decrease about 30%,” says Richard Binhammer.

In addition, for a manufacturer of desktop and notebook computers the presence on social networks can be seen as marketing investment to display the company’s digital competence.

Obviously, in the fragmented media landscape the return of investment is fragmented as well.