2. Zaarly, Taskrabbit or Something Similar
With the new year upon us and 2011 in the rear view mirror, it’s time to pay attention to where social media will go this year. In December, the Ogilvy Digital Influence New York City team hosted its year end 2011 Social Trends Lab. The team predicted 12 trends we think will shape and influence 2012. Is there a prediction you don’t see on this list? Let us know!
And now without further ado, here is the Ogilvy Digital Influence crowdsourced Top 12 in ‘12 list of predictions in social media trends (in no particular order).
Le besoin de toucher l’autre devient irrépressible.Le contact avec la machine est bien trop froid. (SUPERSTOCK/SUPERSTOCK/SIPA)
Triste constat : même à plusieurs, nous sommes seuls. Une passionnante enquête menée par l’institut de sondage Ipsos nous démontre à quel point nous sommes devenus des geeks fragiles dans un monde de brutes. Pas folichon ? Désolée mais la tendance est morose : nous nous sentons désespérément isolés alors même que nos vies de cyborg ressemblent à des marathons.
Ipsos, donc, à travers son dispositif de veille internationale Trend Observer (en France, Grande Bretagne, Suède, Italie, Etats-Unis et Japon) nous informe que la mode 2012 sera à la “réhumanisation”. Pas de panique, nous ne retournerons pas à l’âge de la pierre. Le mal est fait. Smartphone, iPad, télé 3D et autres consoles de jeux ne finiront pas au panier. Mais, le high-tech va devoir laisser une place plus généreuse à l’humain.
L’écoute, la chaleur, la tendresse, que sais-je ? Nos 5 sens vont en prendre un coup.L’homme, en proie à une prise de conscience, a décidé de retrouver son “soi” comme disent les pros du développement personnel, technique d’épanouissement très prisée depuis que les machines ont pris le pouvoir.
Ainsi l’analyse de Rémy Oudghiri pour Ipsos Public Affairs est-elle pertinente. A la fois inquiétante et rassurante. A la lumière de cette enquête, on se rend compte peu à peu à quel point le progrès nous éloigne des uns des autres alors même que cette connexion permanente qu’il nous impose devrait nous permettre d’être plus proches.
“Les individus ont conscience de passer de moins en moins de temps ensemble, confirme Rémy Oudghiri. En France, 60% des personnes interrogées par Ipsos le constataient en 2006. Ils sont 73% en 2010. D’ailleurs, même ensemble, explique la chercheuse Sherry Turkle dans son livre Alone Together, on est “seul” : “nous utilisons des objets inanimés pour nous convaincre que même quand nous sommes seuls, nous nous sentons ensemble. Et puis, quand nous sommes avec d’autres, nos appareils mobiles nous mettent constamment en situation où l’on se sent seul. Ces objets induisent une très grande confusion sur ce qui est important dans les relations humaines.”
Cette enquête a identifié l’émergence et le développement de six tendances clés autour de ce thème de la “réhumanisation”.
La première est le besoin d’expériences concrètes, d’un retour à la réalité “physique” contrariée par la place grandissante du virtuel dans nos existences. Nous valorisons le plaisir et l’émotion. Le succès du film Intouchables en est un exemple flagrant.
La deuxième est liée à notre façon de consommer : nous avons besoin de retrouver une certaine confiance d’où une demande accrue de traçabilité, de retour au local, du “made in France”, bref, nous dit Ipsos, “une consommation à visage humain”.
La troisième tendance qui indique cet appétit de “réhumanisation” est un fort besoin de stabilité, conséquence de ce que l’Institut de sondage appelle “la yoyoïsation”, cette vie qui va trop vite, qui nous expose sans cesse à une actualité trépidante, à un quotidien changeant. Reprendre le contrôle de son existence devient donc nécessaire.
Quatrième signe annonciateur : la nostalgie des bonnes manières. Le sentiment d’agressivité des gens, le manque de savoir-vivre, sont cités comme la première source de stress en France (où ce ressenti atteint 60% des personnes interrogées), en Grande-Bretagne et en Allemagne. Il arrive en deuxième position aux Etats-Unis. Il y aurait donc une attente accrue de politesse et de civilité.
L’avant-dernière tendance clé est le désir d’humaniser les progrès technologiques. Comme nous l’avons dit plus haut, il n’est pas question de se séparer de nos robots mais de s’en servir d’une façon plus réfléchi. “La place dévolue à l’improvisation, à l’incertitude, à l’erreur est de plus en plus marginale” indique l’étude. Situation qui engendre une quête de sens.
Enfin, le contact humain excite les convoitises. Difficultés à accorder nos emplois du temps les uns avec les autres, manque de temps pour entretenir des relations, un trop grand nombre de projets poursuivis, et nous voilà dans une bulle : 59% des Français âgés de 15 ans et plus reconnaissent qu’ils ont “trop de choses à faire dans leur vie”, 34% des Français ont “l’impression de voir de moins en moins de gens”. Ce chiffre atteint 42% chez les femmes âgées de 25 à 34 ans et 39% chez les hommes âgés de 45 à 54 ans ! En conséquence, “passer beaucoup plus de temps en famille” est plébiscité par 74% d’entre eux.
Des humains qui souhaitent être plus humains, voilà donc la tendance de l’année 2012. Le retour aux valeurs, au contact physique, à la délicatesse et à la gentillesse seraient donc à l’ordre du jour. Il faut l’espérer. Car, que diable!, nous avons un cœur sous cette belle machine.
Valérie Domain – Le Nouvel Observateur
As each year draws to a close, we can always count on a flurry of predictions for the tech industry over the coming 12 months. Our favorite soothsaying for 2012 came on Friday from Investor’s Business Daily, and it included a number of gems such as the fall of Apple. So why, exactly, is Apple set to falter in 2012? According to IBD, it’s because “the iPhone is boxy, flat and feeling stale,” while Samsung’s Galaxy line of smartphones “seems cooler.” The site also says Apple’s software advantage with iOS will diminish because “Google’s Android platform [is] now the fastest-growing mobile OS.” IDB’s Brian Deagon continues, “Smartphones and tablets will become commodity items and Apple will be eaten by the collective Android gang.” And while Apple is preparing to launch its first HDTV offering, IBD notes that Samsung is king of the television market as well. Apple will eventually be supplanted as the biggest tech company in the world, of course, but IBD probably would have been better off making this prediction in a year when Apple wasn’t preparing to launch a completely redesigned iPhone and a Siri-fueled HDTV. Even still, I’m sure we had as much fun reading the site’s predictions as the author had writing them. Other IBD forecasts for 2012: “Twitter will totter,” Microsoft CEO Steve Ballmer will be fired, ultrabooks will be huge and “BlackBerry will go the way of Palm.”
Predictions the world will end in December 2012 based on a Mayan calendar seem a bit sensational. Hopefully, these 2012 tech predictions, from a journalist who’s covered tech since the dawn of the PC era, don’t seem to be too far-fetched. But that’s up to you.
1. Apple will lose its cool factor.
With the iPod, iPhone and iPad, Apple (AAPL) redefined markets and defined cool. But what’s left? The iPhone is boxy, flat and feeling stale. The Samsung Galaxy smartphone seems cooler. With Google‘s (GOOG) Android platform now the fastest-growing mobile OS, Apple’s software advantage will diminish. Smartphones and tablets will become commodity items and Apple will be eaten by the collective Android gang. Apple’s next big hope is the TV market, a tough nut to crack and where Samsung is king.
Microsoft’s Steve Ballmer isn’t (yet) waving permanent goodbye. AP View Enlarged Image
2. Google+ will do no harm to Facebook.
The posts on Google+ are more engaging than Facebook posts, thanks to its slick design. And Google+ users are anti-Facebook cerebral heavyweights. But there’s only room for one dominant social networking site. Granny and her grandkids use Facebook and won’t be switching to Google+. Like all prior efforts by Google to plant seeds in social networking, this one, too, will wither on the vine.
3. Twitter will totter.
Twitter is a speedway of messages zooming past that you see during brief visits. It’s not a place to hang out. It’s a useful search tool for breaking news or following musings from athletes and stars, but the site is pretty much what it was when it launched five years ago — a short messaging service that youth doesn’t care much about. As a platform, Twitter is going nowhere.
IBD Special Report: Year In Review
4. Groupon will be half off.
Pioneers always get the arrows. Groupon (GRPN) stumbled into the market for localized online coupons — a gigantic pool of opportunity. But its IPO process was loaded with gaffes, fueled by CEO Andrew Mason making some miscues that delayed the offering. In the rear-view mirror is LivingSocial, learning from Groupon’s mistakes and coming on strong. Its largest investor is Amazon (AMZN), the king of online marketing. Groupon’s market share will dive.
5. Microsoft CEO Steve Ballmer will be shown the exit.
When Ballmer took charge 11 years ago, the stock traded near 44. It now trades near 26.Microsoft (MSFT) has missed or fumbled most every major new idea in tech the past decade, from browsers to smartphones. Its portable music player was a joke, as was its Windows Vista operating system . Xbox is a winner, but the video game console market is troubled. There’s little innovation at Microsoft and Ballmer gets the blame. (The same could be said of Dell‘s (DELL) Michael Dell, but no prediction there, yet.)
6. BlackBerry will go the way of Palm.
BlackBerry maker Research In Motion (RIMM) crushed the Palm Treo, the original pioneer in smart handsets. “CrackBerry” addicts were superhip. But today BlackBerry is Gothic, an architecture that thrived in the medieval period of smartphones long past. The iPhone delivered the first blow, and Android gave the knockout punch. Attempts by RIM to be relevant again (e.g., its PlayBook tablet) have been embarrassing.
7. Ultrabooks will be the next big thing in tech.
It’s a notebook. It’s a tablet. No, wait, it’s an Ultrabook. Tablet computers are largely an entertainment device and cool for show and tell. But they’re just smartphones on steroids. When the dust settles people will realize that getting real work done requires PC performance. Ultrabooks, fueled by chipmaker Intel (INTC), will work just like tablets, only better.
8. Storage comes out of the closet.
Cloud computing, virtualization and data analytics have pushed the need for spiffy storage technologies to a new level. Many new data storage companies have emerged with innovative and low-cost products, as seen by Fusion-io (FIO). The shift will disrupt EMC(EMC) and NetApp (NTAP), both encumbered with legacy technology that’s hard to transition. New forms of storage will aid consumers, small businesses, too.
9. IBM and Amazon will be the top dogs in tech.
Amazon and IBM (IBM) are well positioned for the future, unlike Hewlett-Packard (HPQ). Warren Buffet recently bought $10.7 billion in IBM stock for a 5.4% share, after years of avoiding technology. And Amazon makes more revenue per customer than anyone in its field by a long shot. No coincidence.
10. Social media will still disrupt government authority and rule.
What the fax was to China’s Tiananmen Square revolt, Facebook, Twitter, etc., were to the Arab Spring and Occupy Wall Street movements; governments will need more than brute force and pepper spray to deal with dissent.
Technology exploded in 2011. With the increased number of smartphones, iPhones becoming available in Verizon Stores, and iPads, Nooks, ebooks & Tablets becoming more known and popular, social media also increased.As we say good-bye to 2011, we look forward to what’s to come in 2012.
During our last company Skype meeting we started compiling a list of ideas for 2012′s social media, so I decided to do a little research myself and share my top 11:
1. Social media will be incorporated into corporate websites
Many businesses have added social media links and information to their websites that consumers now look for these links. Visiting a companies Facebook page or Twitter profile has become as important as reading reviews on the business, and corporate websites have noticed this. 2012 will be their time to join the fun.
CNet.com reported that, “In April, research firm Gartner reported that over 296 million smartphones shipped worldwide last year. This year, the research firm expects that figure to jump to 468 million. Next year, smartphone shipments could jump to over 630 million, the company said. But all those figures pale in comparison to Gartner’s expected 2015 shipments. The research firm said that by then, 1.1 billion smartphones will ship worldwide.”
3. An increase in personal support
In 2011, individuals began reaching out to others through social media websites. Their problems, issues and causes were spread through outlets like Facebook communities; this has become an accepted outlet to share experiences, find others who support the same causes or have the same problems as you. This type of viral support will only increase in the years to come.
Now that businesses have seen how social media has effected the world, they realize how important their own social media presence is. Websites like, Facebook and Twitter, are such a large part of everyday life for so many people that it’s hard to picture life without this social connection.
5. Social media advertizing will grow
With so many people skipping TV commercials, businesses will look to take their advertizing where the people actually are: social media websites. Some companies will create in-house positions and others will outsource to get their information to the public (via blogs, reviews, Facebook, Twitter, Linkedin and other outlets relevant to their business.)
A serious increase in gaming was noticed when social media sites added game options to their website. For example: Farmville, Family Feud and Bejeweled on Facebook. People started playing games with their friends on their smartphones, like the popular game, ‘Words with Friends’.
Plus Manatank.com reported yesterday that the Xbox 360 dashboard has included new social media features:
“There’s also new social network integration and the idea of leaving ‘beacons’ for your friends so they know you want to play a certain title. At the touch of a few buttons, gestures or voice command its now easier than ever to post to Facebook and Twitter, improving the social aspects of the Xbox 360. Microsoft is also planning to roll out newer apps over time including Youtube.”
7. News will be increasingly social
Many people get their news on social media sites, so a large number of news outlets have Facebook and Twitter Accounts to keep people updated. Most of the these news accounts allow readers to comment, ‘like’, retweet and discuss news stories with others. This will only increase in 2012 and more people will want to voice their opinion.
8. Creating websites that are compatible with mobile devices
With the increase in smartphone owners, iPads, Tablets, Nooks and so on, companies will have to make sure their website can be accessed through these devices. People often access their favorite websites from their smartphone or tablet while at work, in the airport, waiting at the doctors office, etc. If they can’t access your businesses information, your businesses loses out.
It all started around the time of President Obama’s Presidential Campaign – an increase in Facebook pages geared toward the election and candidates popped up everywhere. These days it seems as if every public figure has their own Facebook account to keep the people informed – including our President.
With the recent addition of Facebook’s Timeline, people can now look back through your Facebook “life”. Not only that, but your gaming profiles, Yelp! profiles, Twitter, Flicker, Myspace, Linkedin, YouTube, etc. all increase your footprint. The more social media sites that are introduced and you create an account for will continue to increase your social media footprint.
11. Facebook will surpass 1 Billion people
“Where does that more than 1 billion Facebook users come from? The countries with more than 20 million people and Facebook penetration below 20% will add most of this growth in 2012. Add the potential growth of other countries and you get to a cool billion or 1.1 billion even. And that does not include China.” –Dreamgrow
Is there something you think, or hope will happen with social media in 2012?
Yenting Chen and Ingrid Lee, Taipei; Jessie Shen, DIGITIMES [Thursday 29 December 2011]
Apple is set to unveil its next-generation iPad – which will come in two versions – at the iWorld scheduled for January 26, 2012, according to sources at its supply chain partners. The new models will join the existing iPad 2 to demonstrate Apple’s complete iPad series targeting the entry-level, mid-range and high-end market segments, the sources claimed.
The iPad 2 will be competing directly with Amazon’s kindle Fire in the price-sensitive market segment, while the new models will focus on the mid-range and high-end segments respectively, the sources said.
Apple officials declined to comment.
Instead of the previously-rumored 7.85-inch, the upcoming iPad models will still feature 9.7-inch screens but come with QXGA resolution (1,536×2,048 pixels), the sources indicated. Dual-LED light bars are designed for the new iPads to strengthen the brightness of the panels, the sources added.
Sharp will be the major panel supplier for Apple’s next-generation iPad series, while Samsung Electronics and LG Display are also responsible for a part of the orders, the sources said. Minebea, from which Sharp sources backlight units (BLUs), has accordingly entered the supply chain for the new iPads, the sources pointed out.
Apple continues to contract Samsung to manufacture its quad-core A6 processors, which will be used in the next-generation iPads, the sources revealed. The existing iPad 2 is based on the dual-core A5.
Samsung is also among the CMOS image sensor (CIS) suppliers for one of the versions of the new iPad that comes with a 5-megapixel lens, marking the Korea-based vendor’s first time to grab CIS orders from Apple, the sources noted. Sony is the other CIS supplier for the other model with a higher 8-megapixel lens, the sources added.
In addition, Simplo Technology and Dynapack International Technology have both secured orders for batteries with a capacity of as high as 14,000 milliampere-hour (mAh) used in the new iPads, according to the sources.
Digitimes file photo