Duval Guillaume, 20 Years of Killing Indifference

Two decades of creatively outstanding advertising for an amazing number of brands, both in Belgium and abroad.

Advertisements

First GRP Media Vision Day – Joeri Van den Bergh: Who’s up NXT? A cross-generational view on NextGen marketing

1st GRP Media Vision Day: “CONTENT SHOWS THE WAY”

The importance of content for the reinforcement of
brand equity, developments & partnerships

22 SEPTEMBER 2015

John Porter, CEO Telenet:
“We are in this together and need to skate where the puck is going.”

Olivier Robert-Murphy, Chief of Possibilities, Universal Music Group:
“By cleverly embracing data, insight and creative instinct, and by leaving the world of the 4P’s behind, it is now time to create meaningful relationships between brands and fans.”

Olivier_Robert-Murphy_about_music_and_marketeers__mediaday__grpbelgium (1)

Maria Garrido, Global Head of Data & Consumer Insight, Havas Group:
“67% of brands could disappear and nobody cares… What does that mean?”

Joeri__141_model__grpbelgium__mediaday__buy_one_give_one

Joeri Van den Bergh, Managing Partner Insites:
“The current young population is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic.”

7 top speakers will explain their vision on content strategies and the development of values behind brands and media.

BELGIAN CONSUMER CONFIDENCE JUMPS 4 INDEX POINTS TO 83 IN Q2–ITS HIGHEST LEVEL SINCE 2012

New York – 27 July 2015 — Despite the escalating Greek debt crisis, Consumer Confidence in the Belgium jumped four index points in the second quarter to 83, marking the country’s highest confidence level in almost three years, according to Nielsen’s Consumer Confidence Index Report released today. Global Consumer Confidence stayed relatively consistent for more than a year, declining one index point in the second quarter to a score of 96. The Nielsen Consumer Confidence Index measures perceptions of local job prospects, personal finances and immediate spending intentions among more than 30,000 respondents with Internet access in 60 countries. The global survey was fielded May 11-29, 2015 during a time when news of the Greek debt crisis was developing.

“Contrasts within and across markets continue to be a dominant feature of the global economy,” said Louise Keely, senior vice president, Nielsen, and president, The Demand Institute. “Consumer confidence in Eurozone markets has been relatively stable, with the notable exception of Greece.  While quantitative easing is largely viewed as doing as intended, Europe is now moving through the Greek debt crisis. A relatively strong starting point for confidence will support consumer spending as the crisis unfolds.”

SIGNS OF IMPROVEMENT ARE EVIDENT IN EUROPE

Despite the recent Eurozone economic uncertainty, consumer confidence grew throughout the European region in the second quarter, as 21 of 32 markets (65%) were more optimistic than at the start of the year. Confidence in Germany, the region’s largest economy, declined three index points to 97—the first decline in a year. In the U.K., confidence increased two points to 99—the sixth consecutive quarter of increases. Regionally, confidence increased most in the Ukraine (48), rising seven index points from the first quarter, but still leaving the country far below 100, the equilibrium point of pessimism/optimism.

nielsen-be-cci

Confidence in Greece, however, declined by 12 index points to a score of 53—the largest quarterly decrease of the 60 countries in the survey. Confidence also declined by four points in both Ireland (88) and Italy (53).

LATIN AMERICA FALLS DEEPER INTO A RECESSIONARY MINDSET

Consumer confidence declined in six of seven Latin American markets measured in the second quarter, with Brazil (81) reporting the steepest drop of seven index points from the first quarter. The decline represents the third consecutive quarter of declines for the region’s largest economy, and the score is the lowest Nielsen has ever recorded (the Nielsen Consumer Confidence Index was established in 2005).

In Brazil, sentiment for the three economic indicators hit new lows, as future job prospects declined four percentage points to 23%, personal finances sentiment decreased four percentage points to 56%, and immediate spending intentions declined nine percentage points to 32%. Nearly all Brazilian respondents believe they are in recession, as the sentiment increased five percentage points to 90% from the first quarter.

Peru’s index (95) declined four points, followed by declines of three points each in Chile (84) and Venezuela (62). Consumer confidence in Mexico (84) and Colombia (93) declined two and one point, respectively, from the first quarter. Argentina was the only country measured in the region with a confidence boost, rising six points to 81 in the second quarter.

U.S. CONFIDENCE DECLINES, BUT STAYS AT AN OPTIMISTIC LEVEL  

U.S. consumer confidence decreased six index points in the second quarter to a score of 101, but remained at an above-the-baseline optimistic level. “Confidence in the U.S. remains at elevated levels,” said James Russo, senior vice president, Nielsen Global Consumer Insights. “However, it’s an uneven recovery, as more than half of Americans still feel the effects of the recession and nearly 40% are still living paycheck to paycheck.”

Consumer confidence in Canada, however, increased two points to 98, after declining six points in the first quarter. Immediate spending intentions increased four percentage points in the second quarter to 41%, reversing the decline from the first quarter.

CONFIDENCE RISES IN CHINA, INDIA, JAPAN AND THE PHILIPPINES, BUT DECLINES IN 10 OTHER ASIA-PACIFIC COUNTRIES

Reversing the performance at the start of the year, consumer confidence in the Asia-Pacific region improved in only four countries in the second quarter, while it declined in nine others. The Philippines showed the biggest quarterly confidence increase of seven index points, rising to a score of 122—the country’s highest level on record. Confidence also increased one point each in India (131), China (107) and Japan (83) from the first quarter.

“In China, consumers’ desire to spend is growing, especially in the lower-tier cities and in the rural parts of the country,” said Yan Xuan, president, Nielsen Greater China. “Higher income levels and growing e-commerce penetration in these areas represent important steps for increasing domestic consumption. The East China region is leading the country’s economic transformation with the highest confidence and spending intention levels and where online, offline, traditional and specialty channels are converging and driving upgraded product choices.”

CONFIDENCE DECLINES IN THE UAE, SAUDI ARABIA AND EGYPT

Consumer confidence decreased in three of five countries measured in the Middle East/Africa region and held steady in two in the second quarter. At 108, the United Arab Emirates (UAE) had the highest index in the region, but it decreased seven points from the first quarter—the biggest quarterly decline in six years. Confidence declined five points in Egypt to 85 and two points in Saudi Arabia to 105. Confidence levels in Pakistan (102) and South Africa (87) were unchanged from the first quarter.

Recessionary sentiment increased in four of five Middle East/Africa markets: Egypt and South Africa each increased three percentage points to 82% and 73%, respectively, and Saudi Arabia and the United Arab Emirates increased two percentage point to 45% and 41%, respectively.

CONFIDENCE RISES IN KENYA AND NIGERIA, BUT DECLINES IN GHANA

Consumer confidence increased eight index points in Kenya (112) and three points in Nigeria (132) in the second quarter. Conversely, confidence decreased five points in Ghana (94), the second consecutive quarter of declines. The outlook for jobs increased significantly in Nigeria and Kenya, rising 11 and eight percentage points, respectively, from the first quarter. Eighty-five percent of Nigerian respondents and 67% of Kenya respondents believe the state of their personal finances are good/excellent, up two and three percentage points, respectively. Conversely, sentiment for all three indicators declined in Ghana. 

ABOUT THE GLOBAL SURVEY OF CONSUMER CONFIDENCE AND SPENDING INTENTIONS

The Nielsen Global Survey of Consumer Confidence and Spending Intentions was conducted May11-29, 2015 and polled more than 30,000 online consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The sample has quotas based on age and sex for each country based on its Internet users and is weighted to be representative of Internet consumers. It has a margin of error of ±0.6%. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China. The sub-Saharan African countries in this study are compiled from a separate mobile methodology survey among 1,600 respondents in Ghana, Kenya and Nigeria. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005.

Havas Media Group Activeert Arena Media in België

Havas Media Group België zal vanaf nu onder 2 standaarden voortbestaan: enerzijds zijn oorspronkelijke afdeling, Havas Media, en anderzijds Arena Media onder leiding van digital native Mathias Beke.
Arena Media is reeds actief in 60 landen, hoofdzakelijk in Europa en Zuid-Amerika, maar tot voor kort nog niet in België. Daar komt nu verandering in met de aanwerving van Managing Director Mathias Beke (37 jaar), die na 2 jaar aan het hoofd van Social Lab Belgium (WPP) terugkeert naar de Havas-familie.

«De keuze voor Mathias Beke, die zowel thuis is in digital als in ‘Brand Content’, sluit aan bij de noden van merken op het gebied van integratie van een cross canal on and off parcours. Hij zal verantwoordelijk zijn voor de implementatie van ons strategisch proces (Meaningful Channel Planning) en de daarbij horende technologische oplossingen », legt Hugues Rey (CEO Havas Media Group België) uit.

Mathias Beke bouwde een media-expertise op gebaseerd op het beheer van ROI en van channels met engagerende content. Na ervaringen bij een adverteerder (Allianz), in een PR-agentschap (Planet RP) en in de media (RTL Group) kwam Mathias in 2011 bij Havas Media als POE Manager (Paid-Owned-Earned). Vervolgens creëerde en ontwikkelde hij de Social Media afdeling van Havas: Socialyse. « Dit illustreert volledig de digitale transformatie waarbij de traditionele businessmodellen steeds vaker plaats moeten maken voor innovatie en veranderingen, » vertelt hij enthousiast. « De rol van Arena Media zal erin bestaan de klanten te begeleiden in de richting van deze veranderingen. We moeten duidelijk maken dat een media-agentschap vandaag advies geeft en zich ontfermt over de totstandkoming van een goede samenwerking tussen alle contactpunten. Dat betekent kort op de bal spelen, te beginnen bij het verkooppunt tot de producten en diensten die ermee verbonden zijn en dit door het gebruik van paid, owned, shared en earned media. Dit betekent ook dat we nooit mogen vergeten dat channels en inhoud onafscheidelijk zijn bij het creëren van het verhaal van een merk.»

« Arena Media België is een alternatieve structuur die de onderneming van de adverteerder in het middelpunt van alle bedrijfshandelingen plaatst, dankzij een benadering die bestaat uit de exploitatie van individuele gegevens en de kracht van content, » geeft Hugues Rey aan.

Net zoals Havas Media zal het agentschap zich beroepen op de gespecialiseerde afdelingen van de groep: 2MV Data Consulting (advies over data, strategy & insights), Artemis (systeem ontwikkeld door de groep voor aggregatie en beheer van data), Socialyse (social media), Affiperf (Digital Trading Desk) en Ecselis (performance marketing). Havas Earned Media neemt de productie van content voor zijn rekening.

Contact Havas Media Group Brussels

Hugues Rey
Chief Executive OfficerTel: +32 2 349 15 60 – Mobile Tel: +32 496 26 06 88hugues.rey@havas.com
Rue du Trône 60/bte 5 – 1050 Bruxelles

Over Havas Media Group

Havas Media Group is de media-afdeling van de Havas Group. Havas Media is vertegenwoordigd in 126 landen met 6500 medewerkers. Havas Media Group Brussels telt 80 werknemers die zich bezighouden met alle aspecten van media (offline en online) voor publicitaire doeleinden.

Havas Media Group active Arena Media en Belgique

Havas Media Group Belgique se développe désormais avec deux enseignes: d’une part, sa première enseigne, Havas Media, et d’autre part Arena Media sous la direction du digital native Mathias Beke.
Opérant dans 60 pays, notamment en Europe et en Amérique du Sud, Arena Media n’avait pas d’incarnation en Belgique. C’est chose faite avec le recrutement d’un Managing Director, Mathias Beke, 37 ans, qui revient dans la famille Havas, après deux ans à la tête de Social Lab Belgium (WPP).

«Le choix de Mathias Beke, qui combine une culture digitale et de ‘Brand Content’, répond aux besoins des marques en matière d’intégration du parcours cross canal on et off. Il aura la charge d’implémenter notre process stratégique (Meaningful Channel Planning) et ses solutions technologiques», indique Hugues Rey (CEO Havas Media Group Belgique).

Mathias Beke a bâti une expertise médias basée sur la gestion du ROI et des canaux à contenus engageants.  Après des expériences chez l’annonceur (Allianz), en agence de relations publiques (Planet RP) et dans les médias (RTL Group), Mathias avait rejoint Havas Media, en 2011, comme POE Manager (Paid-Owned-Earned). Il avait, par la suite, créé et développé l’opération Social Media d’Havas : Socialyse. «C’est une illustration de la transformation digitale, se réjouit-il, là où il y a le plus d’innovations et de remises en cause des business modèles traditionnels.» «Le rôle d’Arena Media sera d’accompagner les clients vers ces mutations, précise-t-il. Expliquer qu’aujourd’hui une agence médias apporte du conseil et se charge de la mise en œuvre de la bonne articulation de tous les points de contact. C’est donc agir en temps réel, depuis le point de vente jusqu’aux produits et services connectés en passant par le paid, le owned, le shared et le earned media. C’est également ne jamais oublier que canaux et contenu sont indisociables dans la construction d’une histoire de la marque».

«Arena Media Belgique est une structure alternative qui place le business de l’annonceur au centre de toutes les actions entreprises, se nourissant d’une approche combinée de l’exploitation de la donnée individuelle et de la force du contenu», indique Hugues Rey.

A l’instar de sa soeur Havas Media, l’agence s’appuyera sur les ressources spécialisées du groupe, telles que 2MV Data Consulting (conseil en data, stratégie et Insights), Artemis (système d’agrégation et de gestion de data développé par le groupe), Socialyse (réseaux sociaux), Affiperf (Digital Trading Desk) mais aussi Ecselis (marketing à la performance). La production de contenu est assurée par Havas Earned Media.

Contact Havas Media Group Brussels
Hugues Rey
Chief Executive Officer
Tel: +32 2 349 15 60 – Mobile Tel: +32 496 26 06 88
hugues.rey@havasmedia.com
Rue du Trône 60/bte 5 – 1050 Bruxelles

A propos de Havas Media Group

Havas Media Group est la division media du Groupe Havas. Havas Media est présent dans 126 pays avec 6500 collaborateurs. Havas Media Group Brussels compte 80 collaborateurs couvrant tous les aspects de l’utilisation des médias (offline et online) dans les actions publicitaires.