Forget the Everything Store—Amazon’s an Everything Business | WIRED

Amazon is known as the “everything store.” But now more than ever, Amazon isn’t just about selling everything. It’s an everything business.

Source: Forget the Everything Store—Amazon’s an Everything Business | WIRED

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Shazam compagnon idéal de la pub via la réalité augmentée et les objets connectés

Shazam a de grandes ambitions, et elles dépassent largement le simple domaine de la reconnaissance musicale. Le service cherche à devenir en effet le compagnon « idéal » de certaines publicités et se rapprocher davantage des commerçants, en proposant par exemple des expériences de réalité augmentée.

De la musique à la publicité

Tout le monde ou presque connait Shazam, une petite application pratique permettant de reconnaitre facilement quelle musique est en train d’être écoutée. Si vous êtes par exemple dans un magasin et qu’une chanson sort des haut-parleurs, Shazam vous en donnera le titre, l’artiste, l’album dont elle est extraite et ainsi de suite. Le résultat est toujours accompagné de liens vers iTunes et autres boutiques, ainsi que quelques services de streaming comme Spotify et Rdio. Et le succès serait au rendez-vous puisque Shazam compterait pour 10 % de la musique achetée selon l’entreprise. Toutefois, en l’absence de détails sur la manière dont le chiffre a été calculé, on le prendra avec les pincettes de rigueur.

Mais elle ne compte justement pas s’arrêter là. Elle tient à faire de son service une porte vers des contenus supplémentaires en fonction d’un contexte particulier, essentiellement pour compléter la publicité. Certaines sociétés se sont déjà associées à Shazam et il suffit par exemple de dégainer l’application pendant que la publicité passe à la télévision pour obtenir des informations, à la manière finalement d’un QR-code audio. Il s’agirait donc d’un renforcement de cette activité puisque des essais ont déjà été faits dans ce domaine, notamment la publicité pour La Halle avec Jenifer.

The Next Web a pu interroger Rich Riley, PDG de Shazam, à ce sujet.  Les projets de l’entreprise sont nombreux pour cette année mais concernent avant tout le renforcement du service autour de la publicité. Les développeurs travaillent par exemple sur un « Shazam visuel » permettant de relier l’application à une expérience de vente dans des boutiques physiques, pour obtenir des coupons de réductions ou autres.

Fournir un contenu en fonction du contexte

Même la réalité augmentée est au programme. Au CES de Las Vegas, le PDG a ainsi fait la démonstration d’une publicité pour une Jaguar dans un magazine papier. En scannant la page, Shazam reconnait le contenu et propose automatiquement une expérience 3D à 360°. Il suffit alors de déplacer son téléphone pour observer l’habitacle du véhicule, comme si l’on se trouvait à la place du pilote.

On notera que ce type d’interaction existe déjà, comme Ikea l’a montré avec son catalogue depuis août 2013. La différence ici est que Shazam cherche à fédérer autour de sa plateforme les sociétés qui pourraient être intéressées par ce type d’expérience, en offrant un accès via l’une des applications mobiles les plus utilisées.

Shazam a également des ambitions dans le domaine des objets connectés et des « wearables ». Idéalement, l’application serait assez petite et économe en ressources pour pouvoir être utilisée sur des montres et autres, afin par exemple de pouvoir accéder à des contenus par simple pilotage vocal. Une fonctionnalité que l’on retrouve déjà avec Siri, Google Now et Cortana et il faudra voir comment Shazam compte se démarquer. De même, l’entreprise travaille sur des balises, nommées Shazam-In-Store, capables de fournir du contenu Shazam en fonction de l’endroit où l’utilisateur se tient dans un magasin.

Tout cela suppose évidemment des transferts de données et un stockage d’informations concernant l’utilisateur, même si elles ne sont pas nominales. À la lumière de toutes les attaques sur les deux dernières années, on peut donc se poser la question de savoir comment Shazam compte gérer la sécurité de l’ensemble. Rich Riley n’a cependant pas été prolixe sur le sujet, indiquant simplement que des mesures de protection avaient été prises, et que les données n’avaient pas vocation à transiter vers d’autres entreprises.

TIDAL – Introducing the world’s first music service with High Fidelity sound quality, High Definition music videos and Curated Editorial, by music journalists.

HD music subscription service Tidal launched on Sonos Friday: Tidal is now available to Sonos owners in the U.S. and Canada, and the company announced that it plans to launch in the U.K. soon.

Tidal’s catalog offers access to more than 25 million tracks from all major labels, as well as 75,000 music videos, which Tidal subscribers can access on the web as well as through the company’s iOS and Android apps. Tidal is offering its HD streams in the open source FLAC audio format, as well as Apple’s own ALAC format, as 44.1kHz / 16 bit recordings with a bitrate of 1411 kbps. Those extra bits will also cost a bit more: With a monthly fee of $19.99, Tidal is twice as expensive as your regular Spotify subscription.
With Spotify being the undisputed streaming music market leader, HD music increasingly is becoming a differentiating feature for anyone trying to carve out a lucrative niche — and the kind of people who spend money on something like Sonos speakers seem like a really good target audience.

That’s why Deezer already launched its HD streaming tier exclusively on Sonos earlier this year. Just like Tidal, Deezer is charging consumers extra for high bitrates, albeit a bit less. Deezer Elite, as the tier is called, is costing $14.99 per month.

With CES coming up in January, one should expect more such HD audio announcements, both from services as well as connected speaker manufacturers. These services will directly compete with companies like Pono, which is trying to get consumers to buy its own hardware, as well as individual downloads.

Dropbox moves beyond simple file management with social photo sharing, albums, and document previews | The Verge

Dropbox moves beyond simple file management with social photo sharing, albums, and document previews | The Verge.

dropbox sharing wm

Dropbox has today unveiled two new products that attempt to reimagine what the cloud storage service is. The first relates to working with documents. Instead of simply being able to download files, it’s offering a quick preview function on the webiste. Clicking on a PDF or office file gives you a pop-up window previewing the file. It should be rolling out to all users over “the coming months.” It doesn’t yet support Excel files, but it covers PDF, Doc, Docx, and Powerpoint. Both features are not yet available on Dropbox’s mobile apps, but should be eventually.

The second is more interesting, and it relates to photos. Dropbox already offers automatic camera uploads for iOS and Android, but the company is trying to make it easier to view and share the photos. The service takes photos that are stored in disparate folders across your Dropbox and puts them all in a single view on its site. The unified view organizes all of your photos by time, and you’ll be able to post them directly to Facebook, Twitter, and email from Dropbox’s site. You can create “virtual” albums to share, so they will persist even if you move the photos within your Dropbox file system. Essentially, it doesn’t matter where your files are stored in your filesystem — your albums are abstracted from that and stick around.

DROPBOX MOVES FROM FILE MANAGEMENT TO CONTENT SHARING

Chris Beckmann, product manager for Dropbox, says it sees a shift from thinking of things as “files” to thinking about them as simply “users’ content.” Dropbox says that it will like do more of this kind of abstraction for content in the future, and at least for the time being its a feature that only exists on its website. Moving into the social space is an obvious move for the company, as is doing what it can to become more than just a place to dump files. As the company looks to compete with iCloud and SkyDrive, it will need to win on features and mindshare and not just the raw size of its userbase — asSteve Ballmer himself pointed out, even Dropbox’s impressive-seeming 100 million users isn’t a guarantee of future usage. With other players like Box.net and Sugar Sync also in this space, simple file storage and sync looks like it’s going to become a commodity service. Dropbox needs to continue to find ways to add value to users and app developers in order to stay relevant. With todays’ announcements, the company is showing that it’s thinking about the right things — now it just needs to move quickly to turn those thoughts into real products.

The photo feature is actually already available on its its Android app — having beenlaunched in beta last month. iOS support will be coming soon, Dropbox says. The rollout for all users should happen within “the next month or so.” Last month, Dropbox acquired photo sharing service Snapjoy and also added a hinting that it had broader ambitions in the photos space — though today’s new features don’t seem to integrate any Snapjoy tech. Its other acquisition lat month, Audiogalaxy, has yet to turn into a music product for Dropbox.

Dropbox-pdf-verge-560

Roundup of Big Data Forecasts and Market Estimates, 2012 – Forbes

Roundup of Big Data Forecasts and Market Estimates, 2012 – Forbes.

From the best-known companies in enterprise software to start-ups, everyone is jumping on the big data bandwagon.

The potential of big data to bring insights and intelligence into enterprises is a strong motivator, where managers are constantly looking for the competitive edge to win in their chosen  markets.  With so much potential to provide enterprises with enhanced analytics, insights and intelligence, it is understandable why this area has such high expectations – and hype – associated with it.

Given the potential big data has to reorder an enterprise and make it more competitive and profitable, it’s understandable why there are so many forecasts and market analyses being done today.  The following is a roundup of the latest big data forecasts and market estimates recently published:

  • As of last month, Gartner had received 12,000 searches over the last twelve months for the term “big data” with the pace increasing.
  • In Hype Cycle for Big Data, 2012, Gartner states that Column-Store DBMSCloud Computing, In-Memory Database Management Systems will be the three most transformational technologies in the next five years.  Gartner goes on to predict that Complex Event Processing, Content Analytics, Context-Enriched Services, Hybrid Cloud Computing, Information Capabilities Framework and Telematics round out the technologies the research firm considers transformational.  The Hype Cycle for Big Data is shown below:

  • Predictive modeling is gaining momentum with property and casualty (P&C) companies who are using them to support claims analysis, CRM, risk management, pricing and actuarial workflows, quoting, and underwriting. Web-based quoting systems and pricing optimization strategies are benefiting from investments in predictive modeling as well.   The Priority Matrix for Big Data, 2012 is shown below:

  •  Social content is the fastest growing category of new content in the enterprise and will eventually attain 20% market penetration.   Gartner defines social content as unstructured data created, edited and published on corporate blogs, communication and collaboration platforms, in addition to external platforms including Facebook, LinkedIn, Twitter, YouTube and a myriad of others.
  • Gartner reports that 45% as sales management teams identify sales analytics as a priority to help them understand sales performance, market conditions and opportunities.
  • Over 80% of Web Analytics solutions are delivered via Software-as-a-Service (SaaS).  Gartner goes on to estimate that over 90% of the total available market for Web Analytics are already using some form of tools and thatGoogle reported 10 million registrations for Google Analytics alone.  Google also reports 200,000 active users of their free Analytics application.  Gartner also states that the majority of the customers for these systems use two or more Web analytics applications, and less than 50% use the advanced functions including data warehousing, advanced reporting and higher-end customer segmentation features.
  • In the report Market Trends: Big Data Opportunities in Vertical Industries, the following heat map by industry shows that from a volume of data perspective, Banking and Securities, Communications, Media and Services, Government, and Manufacturing and Natural Resources have the greatest potential opportunity for Big Data.

  • Big data: The next frontier for innovation, competition, and productivity is available for download from the McKinsey Global Institute for free.  This is 156 page document authored by McKinsey researchers is excellent.  While it was published last year (June, 2011), if you’re following big data, download a copy as much of the research is still relevant.  McKinsey includes extensive analysis of how big data can deliver value in a manufacturing value chains for example, which is shown below:

Gartner Hype Cycle for CRM Sales, 2012: Sales Turns to the Cloud for Quick Relief – Forbes

Gartner Hype Cycle for CRM Sales, 2012: Sales Turns to the Cloud for Quick Relief – Forbes.

Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention.  Marketing VPs and Chief Marketing Officers (CMOs) also continue to pilot SaaS-based web analytics and marketing automation applications.

What’s been missing from these pilots is the ability to bring CRM, marketing automation, sales management and web analytics systems into existing enterprise IT architectures just as fast.  This is changing quickly.  CRM vendors have been quick to respond to the challenge, offering Application Programmer Interfaces (APIs), integration adapters, connectors and from larger vendors, integrated bus architectures.

What the Hype Cycle for CRM Sales, 2012 Means

CRM’s real value is in unifying an entire enterprise based on its ability to sell, serve and retain customers better than before. Gartner shows this is a high priority for its CRM clients by underscoring which technology and application areas of the hype cycle are responding to his market dynamic, and which aren’t.

This Hype Cycle also reflects the urgency I hear from Sales VPs who want to get in control of the complex compensation, quota, territory management, job appraisal and sales coaching responsibilities they have.  While each of these areas is essential, many companies, even those in enterprise software, have ignored these areas, allowing them to stay manually based. Gartner calls this area Sales Performance Management (SPM) and shows it has the highest benefit of all SaaS-based sales management applications in the next two years. Gartner’s analysis captures the time shortage that Sales VPs I know are facing; they have to get to high quota levels while also managing a diverse set of leadership responsibilities as well. The Hype Cycle for CRM Sales, 2012 (G00234919) is shown below:

  • Gartner estimates 35% of all CRM implementations today use SaaS, growing to over 50% by 2020 according to their projections. In 2011, more than $5 billion was invested in sales applications.
  • Cloud adoption varies significantly across CRM software categories with Web analytics achieving 95% adoption, Sales Force Automation achieving just over 50%, and Configure Price Quote (CPQ) achieving 40%.  Cloud-based Sales Performance Management has the highest compound annual growth rate (CAGR) of any CRM category according to inquiry and client calls.
  • Sales, Customer Service, Social CRM and Marketing are the four fastest-growing areas of enterprise Sales applications on SaaS.  Campaign Management is increasingly quickly, up from 19% using SaaS in 2010 to 29% in 2011.
  • Gartner sees significant growth in Configure Price Quote (CPQ), projecting a market of $300M in 2012, up from $240M in 2011.  Gartner is due out with a MarketScope on CPQ shortly, where the 15 major vendors it tracks in this area will be ranked.  40% of existing implementations are on SaaS, and that proportion is increasing relative to licensed versions.  Of the 15 vendors in this market, 12 have announced SaaS-based versions of their applications.
  • There are 3.8M Sales Force Automation SaaS users globally today.
  • By 2017, 25% of companies adopting CRM will have extended their customer service contact centers to include social media includingFacebook, Twitter and other emerging online communities.  As of 2012, Gartner is seeking only 1% of companies integrate social media into their companies’ departments and work flows to ensure a consistent customer experience.
  • Price Optimization will experience transformational growth in two to five years. Gartner sees this area as one of the most promising across all CRM Sales as can be seen in the Priority Matrix for CRM Sales 2012 below from the Hype Cycle for CRM Sales, 2012.  The research firm has defined this market as including price analysis, price optimization and price execution.  Gartner estimates this market was $180M to $190M in 2010.  Vendor competing in this market include Accenture, Deloitte, Pros, Vendavo, Vistaar Technologies and Zilliant.

  • Social CRM (SCRM) for Sales is at the Peak of Inflated Expectations, with 90% of spending for these applications being generated from B2C companies.  Gartner expects B2B companies to lead the growth of these applications through 2015, increasing spending from 5% of total SCRM sales in 2011 to 30% by 2015.
  • SaaS-based CRM sales within enterprises are expected to reach $4.48B in 2012, growing to $6.3B in 2015.  The following table from the report Forecast: Software as a Service, Worldwide 2010-2015, 2H11 Update provides a frame of reference for SaaS-based CRM growth overall.
  • Salesforce leads all CRM vendors in market share growth, advancing 2.8% from 2010 to 2011 according to Gartner’s’ global market share analysis shown below. Salesforce attained 26.9% revenue growth from 2010 to 2011 ($1.3B to $1.6B) and 36.7% growth from 2011 to 2012 ($1.6B to $2.27B).  The future momentum of Salesforce is in unifying the enterprise, redefining corporate IT in the context of the customer. Their recent acquisitions show analytics, marketing automation and development platforms are key priorities.  The following table is from the report Market Share Snapshot: CRM Software, 2011 (G00233998).


Bottom line:  Making CRM strategies successful has to start with a common vision and urgency for results.  Both are happening quicker in CRM than ever before, driven by a much clearer understanding of what enterprises need to more effectively attain their goals.

Evernote officiellement valorisée 1 milliard de dollars – LExpansion.com

Evernote officiellement valorisée 1 milliard de dollars – LExpansion.com.

Le pense-bête universel et multi-plateformes a officialisé une levée de fonds de 70 millions de dollars.

evernote.com

Evernote, l’application de prise de notes (textes, photos, captures d’écran…), de pense-bête et de stockage de données à distance, a officialisé sa dernière levée de fonds, valorisant la société 1 milliard de dollars. Le tour de table se monte à 70 millions de dollars. Il a été mené par Meritech Capital et CBC Capital, avec la participation de T. Rowe Price, Harbor Pacific, Allen & Company et plusieurs autres investisseurs.

La levée de fonds doit servir à conquérir de nouvelles zones géographiques et réaliser des acquisitions stratégiques.

Le nombre d’utilisateurs Evernote a triplé au cours des 12 derniers mois pour atteindre aujourd’hui 30 millions de personnes.

“Notre objectif est de faire d’Evernote une société centenaire qui apporte de la valeur à ses utilisateurs tout au long de leur vie”, explique Phil Libin, PDG d’Evernote. Le patron estime que si sa société était cotée, elle pourrait atteindre une valorisation de 10, voire 100 milliards de dollars.