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12 brands increasing conversions by understanding human psychology | Econsultancy

12 brands increasing conversions by understanding human psychology | Econsultancy. Posted 06 August 2012 10:32am by Kelvin Newman  0 inShare First up a great big caveat emptor: in conversion rate optimisation there’s no such things as rules, there’s only findings. What may

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Posted in E Business

Does A Phone Number On Your Site Increase Conversions?

Does A Phone Number On Your Site Increase Conversions?. Back in September Flowr set off on the Grasshopper / KISSmetrics Phone Number Challenge. The idea was that they were going test placing a phone number on their home page to see if they

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing, Remarkable Campaign

Is the Click Still King? (Source: e-marketer)

http://www.emarketer.com/Article.aspx?R=1007679 Online marketing has been touted for its measurability, a quality that should make it easy for marketers to determine effectiveness and value for money. Despite widespread recognition that the click-through does not measure the full effect of an online

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Posted in Brand/Branding, Digital Advertising

Best way to improve conversions (source: e marketeer)

Testing and analysis, of course // // Unsurprisingly, companies worldwide told Econsultancy in summer 2009 that the No. 1 conversion relevant to them was sales, with sign-ups and registrations a close second. Overall site conversion to sale was also the

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Posted in E Business

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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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