LinkedIn Today : un autre bon coup pour la tortue des médias sociaux


La question ne se pose pas vraiment : lorsqu’on est en affaires, le réseau social auquel on doit s’inscrire est LinkedIn. Fondée en 2002, l’entreprise a connu depuis son lancement une ascension constante, mais qui paraît lente par rapport à celles de Twitter ou de Facebook. Cependant, la tortue des médias sociaux, qui réunit aujourd’hui plus de 90 millions utilisateurs, a fait ses devoirs assidûment. Avec seulement 1000 employés, l’entreprise a dégagé en 2010 un bénéfice de 15,4 millions réalisé sur un chiffre d’affaires de 243 millions de dollars. L’entreprise, dont les sources de revenus sont déjà diversifiées, continue à innover. Le 11 mars dernier, le réseau social a d’ailleurs lancé LinkedIn Today, un agrégateur social divisant les nouvelles par industrie.
Sans être révolutionnaire, LinkedIn Today, qui propose une sélection de nouvelles pour 22 industries différentes, est tout à fait pertinent. Parce que LinkedIn est surtout composé de professionnels, la hiérarchisation des nouvelles en fonction des échanges de liens entre les membres se révèle une formule gagnante. En effet, contrairement à ce qui survient souvent sur Digg, par exemple, les titres insolites ou mettant en cause Lady Gaga ne sont pas propulsés au sommet. Bref, l’entreprise continue à innover à son rythme dans l’ombre de deux sites beaucoup plus populaires… mais surévalués.
Face aux 600 millions de membres de Facebook et aux 200 millions de Twitter, les 90 millions de membres de LinkedIn semblent presque dérisoires. D’autant plus que l’entreprise a été fondée bien avant les deux étoiles des médias sociaux de l’heure, et même avant MySpace, qui a franchi la barre des 100 millions utilisateurs dès 2006, avant de voir sa popularité s’éroder au fil du temps… jusqu’à devenir le boulet dont News Corp souhaite aujourd’hui se débarrasser.
Le succès d’un média social dépend avant tout de sa popularité. Sa viabilité à long terme, par ailleurs, dépendra de la manière dont les propriétaires de ces sites rentabiliseront (ou non) leur immense trafic qui, soit dit en passant, coûte très cher en bande passante. LinkedIn, dont le système de messagerie et de demande de contact est très encadré, est très peu propice aux pourriels et n’inonde pas ses membres de publicité. D’ailleurs, le marketing ne compte que pour 33 % ses revenus, le reste provenant des solutions de recrutement (42 %) et des abonnements permettant aux membres d’accéder à des fonctionnalités exclusives (25 %).
En plus d’être un outil de réseautage professionnel fort utile, LinkedIn, dont l’introduction en bourse est prévue pour 2011, pourrait se révéler un bon investissement. En considérant les valorisations que les marchés privés accordent à Twitter (7,7 milliards) et à Facebook (65 milliards), la valorisation qu’onprête à LinkedIn, soit deux milliards de dollars, semble bien faible. Surtout si on considère que le modèle d’affaires de Twitter reste encore à définir… et qu’une grande partie de ses utilisateurs ne fréquentent pas le site, préférant à cela utiliser leur téléphone cellulaire ou un logiciel pour envoyer des micros-messages (tweets



1825 days of Digg – (source: Mashable)

As of today, Digg is five years old. Think about that: that’s around 1825 days of story submissions, front page wrangling, and explosive growth. Hell, Digg is older than Twitter and YouTube.

Now that we’ve had half a decade to digg and be dugg, it seems like a perfect time to reflect on Digg’s (Digg) history, growth, and struggles. While there are many events that shaped the character of the social bookmarking site, five events across five different years stood out to us as pivotal moments in Digg’s history.

Below is a recounting of some of the company’s major turning points, from its birth in 2004 to its struggle to become profitable this year. Here are five of the biggest milestones in Digg’s history:

1. Digg’s Launch

You can’t start a list like this without recognizing how it all began. In November of 2004, founder Kevin Rose (former host on TechTV), along with Owen Byrne (original developer), Ron Gorodetsky, and Jay Adelson (now Digg’s CEO) helped get Digg off the ground. On December 4th, 2004, it launched to the public with less than 1000 users.

Back then, it was simple, ad-free, and focused on tech, but it was the birth of a social media juggernaut.

2. Diggnation

On July 1, 2005, Kevin Rose and Alex Albrecht (Kevin’s previous co-host on TechTV’s The Screen Savers), started a video podcast centered around what was popular on Digg. It was one of the first three shows to launch on a new Internet video network called Revision3.

That show was Diggnation, and it quickly grew with the help of loyal diggers into one of the largest and most popular video podcasts around. It helped push Digg and its brand to new audiences while acting as the flagship program for Revision3 at the same time.

Diggnation’s impact on the Digg brand and its community has been tremendous, although it hasn’t helped push Digg into the mainstream consciousness. Still, 231 episodes later, Diggnation has been a big success.

3. Launch of Digg 3.0

The social bookmarking website has gone through several iterations, but perhaps the most important one of them all was when Digg 3.0 launched on June 26th, 2006.

What was so special about Digg Version 3? It was when Digg launched topics and categories, expanding it beyond its technology base. Politics, gaming, business, science, and all of its various verticals have successfully grown and helped Digg exceed its technology roots, although it is still the core that holds the Digg community together.

4. Digg DRM Revolt

While it’s always been known that Digg and its users have a lot of influence across the web, it was made clear to everybody in dramatic fashion on May 1st, 2007.

A group of hackers successfully found a way to crack the Digital Rights Management (DRM) protection of the now-defunct HD-DVD standard. With the encryption cracked, Digg’s users posted the code and instructions on how to copy and crack HD-DVDs

Digg itself was worried that the cracked keys would result in lawsuits and cease and desist orders. Thus, they decided to delete articles referencing it and, in a blog post, stated that “In order for Digg to survive, it must abide by the law.”

That’s when Digg went out of control. Its users flooded the entire website with nothing but the HD-DVD crack or anti-Digg submissions. Digg couldn’t keep up. Eventually Kevin Rose stepped in and conceded to the community’s wishes. From his blog post.

“But now, after seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.”

It was on this day that Digg proved its power and really caught the attention of the mainstream media.

5. Digg Ads

At the beginning of this year, Digg was in crisis mode. It laid off 10% of its staff and focused on getting profitable after it was revealed that the company made only made $6.4 million in the first nine months of 2009.

Digg had a plan, however. In June, the company revealed Digg Ads, a new system of advertising where users would control how much advertisers pay for ad space on the homepage of Digg and elsewhere. They officially launched on August 6th.

It’s too early to tell how successful Digg Ads will eventually be, but so far, the future of Digg Ads (and Digg itself) look brigh

Digg Ads To Begin Testing This Week


Digg Ads To Begin Testing This Week

Digg has just announced that it’s going to begin rolling out Digg Ads, the site’s innovative and experimental advertising product that invites users to vote on which ads they like best, over the next week. Digg first announced the new advertising product in June, and they were briefly spotted in the wild in July, though Digg claimed at the time that the ads were limited to an internal test. Digg plans to roll the product out gradually over the next few days to a small subset of users, with plans for a larger deployment over several months


What is digg (wiki) ?

Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Voting stories up and down is the site’s cornerstone function, respectively called digging and burying. Many stories get submitted every day, but only the most Dugg stories appear on the front page. Digg’s popularity has prompted the creation of other social networking sites with story submission and voting systems