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DMA: Direct mail response rates beat digital – Direct Marketing News

DMA: Direct mail response rates beat digital – Direct Marketing News.     Allison Schiff, Web Editor   DMA: Direct mail response rates beat digital Despite the perception in the marketing industry that direct mail and telemarketing are less effective

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Le marketing en temps réel est là et bien là

Le marketing en temps réel est là et bien là. Par Dominique FEVRE, 10/01/2012 Big data, marketing mobile, médias sociaux, temps réel… : Lawrence Kimmel dresse le bilan 2011 du marketing direct aux États-Unis. Le CEO de la DMA, organisation

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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