Blog Archives

The Social Bowl | Social Media Today

The Social Bowl | Social Media Today.   The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot

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Posted in POE, Social Media, Social Network, SoLoMo

A Brief History Of Social Media (1969-2012)

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Posted in Marketing/Advertising x Facts/Figures

A Brief History Of Social Media (1969-2012)

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Posted in Marketing/Advertising x Facts/Figures

Paid. Owned. Earned. – A Model in Media Strategy

Work with this designer on Visually    

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Posted in Uncategorized

How NBC is using Instagram to report the 2012 election — Tech News and Analysis

How NBC is using Instagram to report the 2012 election — Tech News and Analysis. Services like Instagram provide a huge trove of photos for traditional news outlets to enrich their coverage of major events like the election or Hurricane

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Posted in POE

Le Front de gauche se démultiplie pour mobiliser en ligne

Le Front de gauche se démultiplie pour mobiliser en ligne. Le Monde.fr | 14.04.2012 à 15h49 • Mis à jour le 14.04.2012 à 17h45 Par Alexandre Léchenet Alors que Jean-Luc Mélenchon s’est lancé dans une attaque en règle contre les médias “traditionnels”, il peut en revanche trouver un

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Posted in POE, Social Media

How Social Media Prompts Holiday Purchases [INFOGRAPHIC]

How Social Media Prompts Holiday Purchases [INFOGRAPHIC]. Have you ever gone on Facebook to bounce a few gift ideas off your friends before browsing to Amazon or another site to actually make those purchases? Me neither, but apparently we’re in the minority

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Posted in Marketing/Advertising x Facts/Figures, POE, Social Media

Why Every Agency Needs an Earned Media Director | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Why Every Agency Needs an Earned Media Director | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age. Breaking Down The ‘Hostile Disconnect’ Between Creative and Media By: Dan Greenberg Published: November 23, 2011     Dan Greenberg Almost every marketer today

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Posted in Opinion, POE, Social Media

Setting Your Social Media Strategy

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Posted in POE, Social Media

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
14 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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