Blog Archives

Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch. Singapore, Mar 26, 2014 (ACN Newswire via COMTEX) — Social media has changed the way people interact with one another, and also how they discover, share and

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Posted in Facebook, Twitter

Earned Media ? Cookoo strategies ? Dell XPS 15 Laptop Ad Accidentally Combines Mac OS X and Windows 8

Une vidéo du constructeur d’ordinateur Dell, reperée par le site TheVerge, est en train de faire le tour de la toile… Son ordinateur portable, le XPS 15, serait capable (si l’en on croit la publicité) de faire tourner simultanément les

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Posted in Marketing/Advertising x Facts/Figures

Media Halo : Le Paid, Owned, Earned à l’heure du digital

A partir d’une analyse critique des modèles actuels du Paid, Owned, Earned, Kantar Media│News Intelligence a développé son propre modèle « le Media Halo » afin de refléter le développement des médias sociaux en tant que partie intégrante de la

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Posted in Marketing/Advertising x Facts/Figures

Havas Media Bruxelles: 40% « Digital » et 100% orienté Data !

Chez Havas Media, 4 employés sur 10 développent et déploient des stratégies de communication digitale. Depuis janvier 2013, 10 nouveaux talents ont renforcé les 4 piliers du développement digital : Display & Mobile, Social Media, Performance et Data. Julie Tinant,

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Posted in Marketing/Advertising x Facts/Figures

Integrated vs Specialist: have agency models changed in 2013? | Econsultancy

Integrated vs Specialist: have agency models changed in 2013? | Econsultancy. dans la catégorie: ce qui ne nous tue pas … Over the last 12 months, we’ve started to see some significant shifts in the agency model and client-agency relationship. Having been involved

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Posted in Marketing/Advertising x Facts/Figures

Paid.Owned.earned Study – Havas Media Belgium – Transformation Digitale

  « En 2013, le top 25 des marques les plus présentes dans la vie des Belges apporte une nouvelle démonstration de la transformation digitale de notre société », Hugues Rey, CEO, Havas Media Belgique. La montée des marques digitales

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Posted in Marketing/Advertising x Facts/Figures

POE figures Belgium 2012: 59.19.22 … 2013 ? 20th of june ! (Save the new date)

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Posted in Marketing/Advertising x Facts/Figures

POE ? Paid.Owned.Earned 2012 – Belgium ! 2013 – 6th May 2013 – Havas Media

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Posted in Marketing/Advertising x Facts/Figures

Dear Apple, I’m leaving you | The Real Economy (A good exemple of (negative) earned media)

Dear Apple, I’m leaving you | The Real Economy. The real economy is the blog of Ed Conway economics editor of Skynews. On October 31st 2012, I wrote a letter to Tom Cook. This is a good example of negative

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Posted in POE

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
8 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
19 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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