The History of Retail in 100 Objects (Intel / WPP)

The History of Retail in 100 Objects (Intel / WPP) présente les 100 objets ayant eut ou allant avoir un impact profond sur le monde du retail. De la chasse en passant par l’arrivée de la monnaie jusqu’aux holoshops. 

http://retail100objects.com/

We invite you to explore the “History of Retail” as seen through100 objects that have had a profound impact on the way retail has developed through the ages.

And looking ahead, we present a collection of future objects that will innovate the retail industry and transform the way we shop.

 

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BBC – Future – Technology – Tomorrow’s world: A guide to the next 150 years

BBC – Future – Technology – Tomorrow’s world: A guide to the next 150 years.

 

As we begin a new year, BBC Future has compiled 40 intriguing predictions made by scientists, politicians, journalists, bloggers and other assorted pundits in recent years about the shape of the world from 2013 to 2150.

 

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11 Big Tech Trends You’ll See in 2013

11 Big Tech Trends You’ll See in 2013.

Writing prediction pieces is a funny thing because there is really no such thing as “next year.” Time is a continuum, and the calendar is a human construct designed to help us keep organized. Things that will happen “next year” are already happening now, we may simply not take note of them until the sun rises and sets dozens and dozens of times.

So as I look to 2013, I realize that much of which I expect to see in the coming 12-to-14 months has been quietly (or not so quietly) developing for months, even years. From my point of view, it’s unlikely 2013 will contain any revolutionary or ground-breaking advancements in technology, social media or even the nexus of the two. Believe me, I want breakthroughs. But in order for them to be such, they have to be things I’ve never seen before, which means I have little chance of predicting them. Let’s be honest, I’m no Nostradamus.

On the other hand, I can tell you about the trends that will make a difference “next year.” If you’ve been paying attention you may already know what they are.

1. Second-Screen Revolution

Second Screen

Photo by Nina Frazier

Here are some stats for you:

  • More than 80% of smartphone and tablet owners use these devices while watching TV.

  • At least 25% of U.S. smartphone and tablet users use the devices while watching TV multiple times per day.

  • 51% of those who post on social media while watching TV do so to connect with others who might also be watching the same thing.

  • 24% of Facebook users report posting about the movie they’re watching (in the theater!).

In other words, the Second Screen has arrived, but the revolution awaits us. In 2013, brands, media companies and marketers are going to get far more aggressive and inventive when it comes to second-screen engagement. During a recent panel I moderated for Viacom’s integrated marketing group, Mondelez’s (a Kraft spinoff) VP of Global Media Bonin Bough reported engagement is far stronger for second-screen integrated marketing programs than for traditional online brand advertising (read “banners”).

Marketers see blood in the water, and in 2013 they will release the sharks.

This is not a bad thing, but the old days of getting the full entertainment experience on screen 1 (TV, movies) is quickly coming to an end. Companies will expect you to watch their shows and see their product pitches with smartphone in hand and tablet (still usually the iPad) on your lap.

Meanwhile, a legion of second-screen engagement enablers like Shazam,Zeebox (both of which were on my panel), Viggle and GetGlue are lining up to help you connect big-screen consumption with small-screen activities.

Their goal will be not only to enrich your viewing experience, but to also extend the consumer connection as you turn off the TV and walk out the door with your smartphone in your pocket. Twenty-four-seven entertainment and branding will be the norm in 2013, though you won’t always be aware the connection between what you saw on your first and second screen at home and what your smartphone is telling you as you pass the local Wal-Mart.

2. Big Data

Big Data

Image via iStockphoto, Nikada

Part of the solution of that puzzle will be data—whole bunches of it.

Thanks to the Internet and our ubiquitous, always-with-us and always-on smartphones, companies are capturing mountains of data about us. And 2013 is the year they finally figure out what to do with it.

One reason companies and marketers will more readily embrace big data is because they’re finally starting to trust it. The 2012 Presidential Election was a validation of data over guesswork. This may lead people to think that is that somewhat vertical (politics) set of data can be so telling, what can all the socio-demographic-geographic-activity data they’re grabbing now tell them.

In 2013, we’ll see the fruits of that data: targeted information on all channels, new discoveries that impact all walks of life based on deep data dives. We’ll have better products, sharper and more insightful predictions (on future elections, weather; basic needs like food, water, shelter and energy). We’ll also see the rise of the Data Scientist.

At this year’s Technomy in Tucson, Ariz., Annika Jiminez, senior director of Data Science at Greenplum, described the role and requirements for new Data Scientists. She explained that they have to be more than smart statisticians.

“They must have very strong programming skills and foundational statistical chops and communication skills.” That last skill will be critical because for all the support there is for the rise of Big Data, many companies still don’t get it. The Data Scientist has to be the cheerleader.

The best of these scientists will “optimize, predict, score and forecast” and, in the process, change our world.

3. End of Anonymous Trolls

Trolls

Image via iStockphoto, essem.W

There is a growing tension between what the ever-watchful eye of the Internet and its big data vacuum know about us and people’s desire to remain anonymous. I have no issue with people who seek to protect their privacy on social media (though this is a fool’s game—nothing is ever truly private on social media). But I have no love for people who use the cloak of anonymity as a shield from behind which they can toss Molotov cocktails of venom and malice into people’s lives and the public discourse.

In 2012, Reddit’s most popular and prolific troll was shoved out into the spotlight and forced to own up to the horrible things he had been curating/promoting on the so-called homepage of the web. He cried free speech—as did his supporters—but I think the message was clear: Trolls can’t hide forever. In 2013, I expect that role to slowly fade away.

There will still be people using nom de plumes, but the trend is definitely shifting toward personal branding. And it’s hard to brand, “HappyBoy46.” Digital natives who have grown up with the Internet actively seek to build personal brands and are learning some hard lessons about the persistence of embarrassing online acts in the process.

In 2013, we will see a flood of young people entering the online stage with a fresh perspective on branding on online discourse. It will not be cool to make up a fake names, use other people’s photos as your avatar, lie about who you are and anonymously attack others online. We might also call this time the Dawn of the Age of the End of Bullies. There have been too many sad stories about young people being driven to or near suicide by the callous and almost always semi-anonymous online actions of others.

In short, 2013 will be time to clean house. Watch it happen with me.

4. End of Privacy

Privacy

Image via iStockphoto, stocknshares

Concurrent with the end of anonymity will, obviously, be the end of privacy. As I noted above, people can try to keep only activities private and hide much of who they are, where they live, what they do and so on from the world, but every action they take will belie it. Constant data collection, ever-growing number of services that ask you to share something about yourself and a generation of users who don’t care about privacy will change how many of us think, feel and act about our own personal, digital space.

If you don’t believe me, just ask David Patraeus. He thought Google Gmail’s Draft folder would protect his privacy. Not so much.

In 2013, consumers will spend more time cleaning house, assuming that whatever they have posted on social media, what they consume and where they go will be public info — unless they actively seek to keep it out of the digital domain. Perhaps 2013 will see the rise of digital-jamming tools — software and hardware that acts a bit like “incognito mode” in Google Chrome. Not only can your own hardware not see where you are or what you’re doing, but third-party sensors are rendered unable to see you as well.

5. Rise of Reporting

Reporting

Image via iStockphoto, shaunl

Too many reporters and sites got burned in 2012 by re-reporting or over-trusting so-called “known sources” (Google: We Did Not Acquire ICOANASA Confirms: No Major Discovery in Curiosity’s Mars Soil Sample). More media companies will rely on their own original reporting and those on social media may hesitate for one extra second before hitting Like, share and retweet.

Expect 2013 to be filled with a lot more long reads, real investigative reporting and fewer digital mea culpas.

6. Official Death of Desktops

Desktop

Image via Flickr, Hannaford

The Window 8 launch event in New York City sticks in my mind for two reasons: 1) The amazing mirror-like setup of 200-or-so Surface tablets; and 2) The utter lack of traditional desktop computers running Windows 8. To demonstrate the new OS, Microsoft pulled together and impressive array of system. But while there were tons of laptops and tablets and even a handful of All-in-One PCs (a screen that’s also a computer), I did not see a single traditional box.

Sales of desktop computers have been steadily falling since 2006 (when the Consumer Electronics Association reported them at a high of 8.9 billion unitsin the U.S), and laptops officially surpassed desktops in 2008.

Now, however, PC sales are in an all-out tailspin. One report suggests that they won’t turn around for years (if ever). All-in-ones, like the kind I saw at the Windows 8 event, may grow a bit. But I’d say the writing is on the wall: In 2013, we will bury the box PC (at least in the U.S. consumer market) for good. Considering most of us no longer burn CDs, install software from discs, I doubt many people will miss them.

7. 3D Printing

Photo by Nina Frazier

It moved into the home and retail stories this year and will explode in 2013 as the initial $2,000 price of owning a home 3D printer tumbles.

It’s true, consumers may not yet fully understand 3D printing, but the companies they know and love surely get it. In 2012, Staples announced plans to add 3D-printing services to a handful of European outlets and will expand to other countries in short order. When consumers see a 3D printer next to tall stacks of bright-white printing paper, they may start to wonder what all the 3D hype is about.

Concurrently, there will be more and more stories of 3D printing in our everyday lives and industries: at doctors’ offices, in hospitals, even at the local auto mechanic.

In 2013, I expect to see a lot more 3D-printer hardware and services competition and possibly even the first 3D-toy printer (are you listening Hasbro?).

8. Flexible Devices

Flexible

Image via iStockphoto, klgoh

When it comes to TV, computer, tablets and phone screens, I’m pretty sure we can’t get any thinner. On the other hand, 2013 could be the year of the flexible display—and possibly flexible computer. By year’s end, we should at least see a bendable phone (hard-ish rubber body, flexible display, plastic screen cover). The only question is which company — Apple, Google, Samsung, HTC — will deliver it first.

There’s also an off chance that we’ll see the first flexible HDTV (hang it on the wall, or roll it up and move it to another room).

9. Embedded Technology

Embedded

Image via iStockphoto, Grzegorz Slemp

NFC may not have made it to the iPhone 5, and some consumers remainconfounded by it, but traditional objects with some smarts built in will happen (in fact, it already is). I predict a whole class of household products that offer instructions when you tap your NFC-enabled tablet or phone (but not your iPhone!) on them and their own embedded NFC chips.

Embedded technology will also show up where you least expect it: utility poles, door handles, sidewalks, you name it. Any place they can jam a sensor to capture — you guessed it — data, or let you quickly gain information about location, situational awareness, there will be embedded technology.

Also, 2013 might also be the year we see a lot more people get technology embedded in them. I’m on the fence, though, about just how big a trend this will be.

10. Crowdfunding Mania

Three years after Kickstarter launched, 2012 became the proving grounds for a host of new crowdfunding platforms, including Indiegogo (which actually launched in 2008), iCrowd and SmallKnot. Companiessmall businesses andindividuals are all finding success and funding, which will lead to an explosion of crowdfunding startups in 2013.

By the end of the year, the market will be saturated and returns will have diminished. I don’t think 2013 marks the end of the crowdfunding craze. But, as more people realize that you do not always get a comparable turn on investment (these are often risky, high-concept projects, after all), we will see compression by 2014.

11. Robots Rise

Robots Rise

Image via Flickr, randychiu

The consumer robotics space has been pretty quiet for the last five years, but I think that’s all about to change.

Robot wizard Rodney Brooks, whose Rethink Robotics recently unveiled the remarkable Baxter, now thinks we’ll see more powerful in-home robots in just a few years. I expect there could be a surprise or two in the home-robot-companion space, either from a company we know, like Wow Wee or iRobot, (which is doing some awesome research), Honda, Toyota. Or perhaps it will be an Asia Pacific firm we’ve never heard of.

Those are the big trends, but there are sure to be many other ones that are smaller, but just as interesting. How do you think 2013 will shape up? Share your ideas in the comments below.

Homepage Photo by Nina Frazier

L’avenir est-il si noir pour BlackBerry ? | Atlantico

L’avenir est-il si noir pour BlackBerry ? | Atlantico.

 Crédit flickr/alv1nW

Atlantico : Alors que Rim, l’inventeur du BlackBerry annonce une baisse de 71% de ses bénéfices pour 2011 – un profit de 265 millions de dollars, contre 911 millions pour le même trimestre en 2010-, pensez-vous que RIM soit sérieusement atteint, en particulier par le succès de d’Apple et l’émergence de Samsung ?

Bruno Teyton : On a, en effet, vu beaucoup de surréactions face à ces annonces. Quand on regarde les chiffres, on s’aperçoit que RIM a vendu pratiquement 53 millions de téléphones cette année et on en prévoit 102 millions en 2015. On est sur une pente ascendante. Même si Rim n’est pas dans les prévisions escomptées ni sur le plan financier ni en bourse.

Ceci est dû à plusieurs pannes techniques du réseau de Rim. Les tablettes (PlayBook) n’ont pas répondu aux attentes. De plus l’OS (le système d’exploitation) qui équipe ces dernières et qui devait être employé dans les smartphones a du retard…

On a aussi vu que RIM avait acheté pas mal de sociétés pour proposer un catalogue un peu plus riche et attirer davantage. On sait que les succès d’Apple et de Samsung sont dus à leur faculté à attirer les développeurs dans leur écosystème de partenaires et d’opérateurs. Donc on voit bien la stratégie de Rim pour enrichir sa plateforme pour aller vers plus de social games.

Cependant, on remarque que RIM est en mode réactif par rapport à Apple et Samsung/Google qui sont plutôt proactifs. On peut se demander s’il court aussi vite que ses concurrents…


Mike Lazaridis, le patron de RIM, quand il parlait de l’iPhone, disait avec un peu de condescendance que sa technologie d’écran tactile était vieille de dix ans… Mais finalement, vous dîtes que ce sont les applications, plus que la technique, qui ont dopé Apple ?

Le succès d’Apple est, en effet, moins dû aux technologies qu’à sa capacité à les mettre ensemble et de proposer des choses extrêmement faciles à utiliser pour le grand public. D’autre part, si BlackBerry était l’apanage des entreprises, Samsung et Apple ont ciblé le grand public. Pourtant, on note que de plus en plus d’entreprises n’hésitent pas à recourir à des smartphones et, de fait, attaquent la chasse gardée de RIM.

Comment expliquez-vous cela ? Les entreprises voudraient ainsi proposer un outil un peu plus valorisant socialement à leurs employés ?

C’est un peu cela. L’iPhone est rentré par le haut dans les entreprises via la direction générale de telle ou telle société qui le voulait. Avant de redescendre peu à peu les strates. Samsung, pour sa part, a visé le milieu et le bas de gamme. RIM, d’un autre côté, doit donc conquerir le grand public et donc améliorer son offre d’applications et la facilité d’utilisation de ses appareils…

Etes-vous inquiet à propos de Rim ou pensez-vous qu’on observe juste un partage du monde entre l’iPhone dans les pays riches et BlackBerry dans les pays émergents ?

Les pays émergents peuvent, en effet, s’avérer être, un relais de croissance intéressant.Dire si RIM est fini ou pas n’est pas dans mon rôle. On peut juste rappeler ses retards et s’interroger sur l’avenir de sa profitabilité… Et là, le marché sera seul juge.

Propos recueillis par Antoine de Tournemire

Sci-Fi That Foretold The Future | Think Quarterly by Google

Sci-Fi That Foretold The Future | Think Quarterly by Google.

They seemed far-fetched on screen, but these movie moments fast became non-fiction.

The lightbulb moment came during the movie I, Robot. In it, the robot says – thoughtfully – to an angry Bridget Moynahan: “Is everything all right, Ma’am? I detected elevated stress patterns in your voice.” Watching that, two Portland teens asked themselves a simple, profound question: is it really possible for machines to detect feelings? I mean, could that really happen? A year later, their emotion-detecting algorithm won the team grand prize in the Siemens Competition.

The Portland pair — Matthew Fernandez and Akash Krishnan, who are both still in high school — were transfixed by imagined technologies that Hollywood made real. Like Google fellow Amit Singhal they saw them and didn’t just applaud – they went on to translate them into hard science. But, long-term, can entertainment actually, accurately, be prophetic? Or does life inevitably imitate art?

Both. Filmmakers start with a kernel of truth, perhaps even consult with leading scientists and technologists, then take it to cinematic scale. They tell stories. The audience makes an emotional connection. And, inspired, they work to fulfill the prophecy. So it turns out we’re already living in the future. Here are five movies that prove i

Minority Report

“John Anderton: you could use a Guinness right now”. The ads calling out to Tom Cruise’s character in Minority Report are actually based on existing technology, namely retinal scanners and real-time advertising, and mass personalized ads are already here. Check out Immersive Labs. Their digital signage technology tailors ads to customers in real-time. Play XBox Kinect with your housemates? Not only does it let users gesture to control the screen, just like John Anderton, but it could one day recognize who you are – and ask if you want a beer.

Terminator

Thad Starner looks nothing like Arnold Schwarzenegger – except for the glasses. Starner’s home-hacked frames let him do web searches and see results right in front of his eyes, just like Arnold’s cyborg character. Now, the real world has done Tinseltown one better: the University of Washington is working on LED lenses – more like contacts than glasses – that render digital images right in front of you. Or, you could just turn to your smartphone: “augmented reality” apps like Layar and Wikitude act like annotated viewfinders on the world – next generation, but no bodily alterations required.

Total Recall

Been to the airport lately? You may have had flashbacks to Total Recall. In the 1990 film, Mars-bound passengers walked through a security scanner that showed X-ray images of their skeletons. In 2010, the Transportation Security Administration installed total-body scanners in many U.S. airports. The “millimeter wave” and “backscatter” machines are meant to reveal any concealed objects, namely weapons, on a passenger’s body. While movie Martians might have taken this in stride, many U.S. citizens bristled, and protested.

Harry Potter and the Sorcerer’s Stone

Spotting an ex at a party. Realizing your fly is down. Spying on Draco Malfoy. We’ve all had moments a “Cloak of Invisibility” – like the one Dumbledore gave Harry – would come in handy. Such cloaks are sci-fi cliché, but recently, they’ve passed into the realm of the possible (even for Muggles). In his new book, Physics of the Future, quantum physicist Michio Kaku describes “Metamaterials,” which allow light to wrap around the body and reform at the other end, as if you don’t exist. Scientists at Duke University have shown the effect in action, and a new material called Metaflex shows industrial promise. “Every physics textbook on the planet Earth is now being rewritten” says Kaku.

2001: A Space Odyssey

When it comes to technological prophesy, few movies are more prescient than2001: A Space Odyssey. Kubrick’s visions fixed a gleaming future in our minds, and while the real 2001 wasn’t quite as sexy as the cinematic version, we did have space stations and space shuttles. Beyond that, the iconic film even presaged eBooks and tablets: “he would plug his foolscap-sized Newspad into the ship’s information circuit and scan the latest reports from Earth. One by one he would conjure up the world’s major electronic papers… in a few milliseconds he could see the headlines of any newspaper he pleased.” Then, there’s HAL, the malicious talking computer. Today’s artificial intelligence isn’t nearly as humanoid, but IBM’s Jeopardy champion computer, Watson, did make us feel a little stupid.

Building the Agency of Now « Threeminds

Building the Agency of Now « Threeminds.

It strikes as somewhat ironic – or self-centered perhaps – that every time you engage somebody in our industry about “the future” or “keeping up,” their typical response is “the industry is changing too fast to keep up.” I’ve been hearing that for as long as I’ve been in the industry so it does feel a little passé.

Recently though, I’ve been confronted by a few situations which did suggest there was more merit to their response than I’d previously given them credit for.

So, here’s some thoughts and pointers looking ahead.

Stop trying to do everything: Repeat after me, the integrated, full-service, channel-agnostic, through-the-line agency is a pipe dream and no longer credible. In past lives, I’ve had clients ask me how one organization can purport to have the most amazing talent in every single discipline. We can’t. Today’s multiplicity of technologies, emerging platforms and dizzying consumer and business trends makes being an expert in all of them ever more impossible. Stop doing it.

Be a partnership polygamist: To the point above, find partners who are experts, who care deeply and obsess about niche areas of the communication spectrum. Have an alignment around passion, values and success but let them bring their true expert thinking to the mix, you bring yours. Ban the “Jack of all Trades” solution set from your vocabulary. You’re both more credible playing to your collective strengths than trying to do it all alone.

Create ideas…and products: Thirty seconds of film still has its place but the emerging demi-gods are the folks building actual stuff. “Did you see that cool shit” is now more likely to be about something on your phone than the ad that just ran on TV. Ergo, customers and clients increasingly need folks who can do more than just spout an idea but can actually build the tangible (and tactile) part of it too. You got folks who can do that?

Get creative with your revenue streams : We’ve always struggled with fee and retainer agreements and the joy of staff utilization. We’ve moaned and complained about pay-per-performance models being ground in success metrics we can’t always control or affect. Totally fair. New paradigms exist though. Licensing models for software or applications your agency produces and your client uses. Revenue sharing of downloads from the App Store. All feasible if you’re prepared to redefine the way your clients actually pay you.

Be creative consultants beyond communications: Design thinking is a relatively new ethos in business culture. About time some would argue. Essentially many of tomorrow’s business ideas need disruptive thinkers to spawn them. Those used to generating ideas ground in strong conceptual design. Sound familiar. Consider ways you might take the design thinkers in your agency to tackle client problems beyond their advertising, website, packaging and in-store displays. Your ECD might not relish thinking about supply-chain hurdles but, in a design-centric way, she may just bring a fresh perspective to it.

One last thought. An old favourite. Not new at all.

Be agile : We still take too friggin long (massive sweeping statement) to do what our clients pay us for. Too long to ideate. Too long to scope. Too long to budget. Too long to execute.  We have to find ways to strip that stuff away. Product cycles and consumer trends move too quickly for us to play the way we’ve done for the past 5 decades. As creative thinkers we have to be able to get these ideas out faster. Our customers demand it and our clients deserve it.

What do you think? Is any of this really futuristic or just table stakes? What’s your agency doing to stay ahead of the curve and be more lean-forward? I’d love to hear about it.

Hilton Barbour is Executive Strategy Director at Organic

This post was also published on Hilton Barbour’s personal blog found here.