This is a brilliant way to use the millions of free public domain images that are just sitting around.
Researchers at the University of Washington and Google created more than 10,000 timelapsevideos using millions of free photos available online.
Time-lapse Mining from Internet PhotosRicardo Martin-Brualla1 David Gallup2 Steven M. Seitz1,2
1University of Washington 2Google Inc.The team analyzed 86 million photos from social sites, including Flickr and Picasa, and grouped them into landmarks. Then they sorted them by date and “warped” individual photos onto one viewpoint, retouched them a little, and created a stop-motion video showing how a particular landmark has changed over time.
The videos were stitched together from completely unrelated photos, taken by different people, but they don’t look all that different from conventional timelapses. They do, however, reveal processes that would be hard to capture with a single camera, such as seeping water affecting a sculpture or waterfall streams emerging and drying up.
According to the Digital Marketing Report Q4 2014, a quarterly digital marketing analysis produced by search marketing agency Merkle|RKG, mobile devices are now delivering 42% of the organic search traffic across the three major search engines: Google, Yahoo and Bing.
The report also notes that mobile organic traffic grew 54% in the fourth quarter of 2014 from the same time period one year ago. In addition, more than half (52%) of all visits to social media sites are from mobile devices(smart phones and tablets).
To anyone paying attention to consumer habits these days, this should come as no surprise. Nor should it be any surprise that you are missing out on a big chunk of traffic for your website if you don’t optimize it for mobile.
Here are some more reasons you need to go mobile with your online marketing presence:
Mobile users are different. Mobile users want information in quick, digestible bites so your mobile design should match how they will be using your site. For more law firms, it is essential to provide an easy way to contact you — a click-to-call button that the user needs to merely tap to initiate a phone call. You want to include essential information only on your mobile site, and keep the design simple. Good load speed is critical — 57% of mobile users will abandon your site if they have to wait three seconds for it to load, according to research by Strangeloop Networks.
SEO. Search engines are now penalizing sites that are not optimized for mobile, so you could see your search rankings suffer if you don’t have a mobile site that works on iOS and Android platforms (smart phones and tablets).
Lead conversion. Mobile users are much more inclined to take action than desktop users, so your calls-to-action should be highly conspicuous on your mobile site. If you are using email marketing for lead conversion, realize that 26% of all email is opened on a mobile phone and 11% is opened on a tablet.
Engagement. Mobile users accessing a standard website will not engage when they have to pinch or zoom to find your content. If you provide them with a good mobile experience, they are much more likely to return to your site later on a desktop (Google reports that 90% of people move between devices to accomplish a goal).
Loss to competition. Google says that 41% of mobile users will go to a competitor’s site after a bad mobile experience!
From videos to banking to online shopping, digital was top of a lot of marketers’ and consumers’ minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Consumers seemed to place a premium on the Internet’s social space this year, with a big portion of the top smartphone apps centered on connectivity—be it with friends, loved ones or cat videos. In fact, the app with the most year-over-year change was one designed to continue the conversation: Facebook Messenger use has risen 242% since 2013. Facebook held the No. 1 ranking as well with its social network app, which had over 118 million average unique users each month. Google Search came in second with about 90 million average unique users, followed by YouTube with 88 million average unique users.
Smartphone penetration grew from 69% at the start of 2014 to 76% of U.S. mobile subscribers by October 2014, and a majority of subscribers used Android (52%) and iOS (43%) devices to access their apps. Three percent of U.S. smartphone owners used a handset that operated on a windows phone, followed by 2% on a Blackberry.
TOP SMARTPHONE APPS OF 2014
|Rank||App||Avg Unique Users||YoY % Change|
|10||Music (iTunes Radio/iCloud)||42,546,000||69|
|Source: Nielsen. Note: The list is ranked on average unique audience, which is the average of January 2014-October 2014. The year-over-year percent change represents the unique audience of October 2014 compared to the unique audience of October 2013.|
Nielsen’s Electronic Mobile Measurement (EMM) is an observational, user-centric approach that uses passive metering technology on smartphones to track device an application usage on an opt-in convenience panel. Results are reported out through Nielsen Mobile Netview 3.0. There are approximately 5,000 panelists in the U.S. across both iOS and Android Smartphone devices. This method provides a holistic view of all activity on a smartphone as the behavior is being tracked without interruption.
Data based on Nielsen’s monthly survey of 30,000+ mobile subscribers aged 13+ in the U.S. Mobile owners are asked to identify their primary mobile handset by manufacturer and model, which are weighted to be demographically representative of mobile subscribers in the U.S. Smartphone penetration reflects all models with a high-level operating system (including Apple iOS, Android, Windows and Blackberry).
Jun 20, 2014 at 2:25pm ET by Danny Sullivan
Google propose un site illustré portant sur l’analyse des tendances de recherches à l’occasion de la Coupe du Monde de foot. En prime, le sentiment dominant par pays.
La Coupe du Monde de football 2014 qui vient de débuter au Brésil est l’occasion pour Google de faire jouer les matchs sur le registre des tendances de recherches.
Via un site dédié qui est composé de plusieurs modules illustrés pouvant être partagés sur Facebook, Twitter et Google+, la technologie Google Trends est exploitée afin d’afficher les tendances en relation avec l’événement sportif planétaire. À découvrir, quelques insolites en page d’accueil et une confrontation des habitudes de recherches de deux pays dont les équipes nationales se rencontrent.
On pourra ainsi savoir quelles informations les internautes de France et du Honduras recherchent le plus à propos de ce match, quels sont les joueurs les plus recherchés ou ceux qui suscitent un intérêt soudain. Pour le moment, avant ce premier match des Bleus, c’est la question du calendrier de la Coupe du Monde qui turlupine les internautes français ( tout comme ceux du Honduras ), tandis que les joueurs les plus recherchés côté français sont Karim Benzema, Franck Ribéry ( qui est forfait pour la compétition ) et Antoine Griezmann.
Le site propose également le sentiment dominant par pays. La recette de cette évaluation repose sur l’analyse des activités Google+. Pour la rencontre France contre Honduras de dimanche prochain, c’est l’indécision côté français et l’inquiétude côté hondurien.
À l’issue du match d’ouverture qui a eu lieu entre le Brésil et la Coratie et s’est soldé par un score de 3 à 1 avec un arbitrage contestable, les internautes brésiliens ont le sentiment d’être inarrêtables tandis que les internautes croates sont agacés.