Ikea – The Social Catalog

Après l’avoir rendu disponible en réalité augmentée, IKEA a recréé fin 2013 sur Instagram son catalogue papier, édité à près de 200 millions d’exemplaires et qui représente 70% du budget publicitaire annuel de l’enseigne, grâce à la participation des fans.

Pour reprendre le contenu de son célèbre catalogue sur les réseaux sociaux, Ikea Norvège et l’agence SMFB Oslo ont choisi de solliciter les 160.000 fans de la marque sur Facebook et Instagram via un jeu-concours.

La règle est simple : les fans prennent en photo une page du catalogue Ikea et la publient sur Instagram avec le hashtag #IKEAKATALOGEN. Ils doivent également indiquer via un second hashtag le produit qu’ils souhaitent gagner, comme #STOCKHOLM par exemple dans le post Instagram ci-dessous :

Chaque semaine, l’enseigne offrait le meuble qu’une personne postait. Elle a ainsi régulièrement communiqué sur sa page Facebook (147.000 fans) pour relayer l’opération et annoncer les noms des différents gagnants.

Au final, il aura fallu moins de quatre semaines pour que le catalogue complet d’Ikea soit publié sur Instagram, consultable via le hashtag #IKEKATALOGEN. Un moyen efficace pour la marque d’amplifier la visibilité de ses produits sur les réseaux sociaux. Le choix d’Instagram, qui fait la part belle à l’image, s’est avéré payant pour promouvoir un catalogue papier en s’appuyant sur sa communauté en ligne.


Ikea : la réalité augmentée au service du mobilier

Pour l’instant, seuls 100 produits ont été modélisés dans l’application et sont disponibles pour les services de réalité augmentée. Les meubles choisis pour cette première expérience n’ont pas été tirés au hasard pour autant : ce sont principalement des canapés et des tables, des meubles encombrants et spacieux dont on a besoin de savoir quelle place ils prendront avant de les installer dans son salon. – See more at: http://www.creanum.fr/news/toutes-les-news/id/1815/ikea-la-realite-augmentee-au-service-du-mobilier.aspx#sthash.nPUOR97S.dpuf

Place IKEA furniture in your home with augmented reality

The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!

The Ikea TV Is Coming — and We Should All Take It Seriously | Gadget Lab | Wired.com

The Ikea TV Is Coming — and We Should All Take It Seriously | Gadget Lab | Wired.com.

Ikea was your go-to retailer when you needed to furnish your dorm room — and many of us certainly have Ikea staples still littering our homes. Ikea media centers and bookshelves have long housed our electronics, but starting this summer, Ikea will become a full-fledged electronics manufacturer competing with Samsung and Sony.

The company’s TV system, Uppleva, was first revealed in mid-April amid a wave of surprise, ridicule and WTF. “An Ikea TV? Who would want that?!” Such were the protests of hardcore gadget enthusiasts. But now new details have emerged, and we know much more about the TV, thanks to a video that was released on Friday. (You can watch it yourself at the bottom of this post.)

The upcoming Uppleva is a Wi-Fi-ready smart TV. It features an LED-backlit display, full 1080p HD resolution, and 400Hz response time, along with standard accoutrements like USB and HDMI ports for connecting peripherals. But it’s not just a TV — it’s the anchor of a full-fledged media center, with a built-in Blu-ray/DVD/CD player, a 2.1 surround sound system, and extra storage spaces for tucking away cables and your extensive Blu-ray collection.

Indeed, one of the touted benefits of Uppleva is the fact that all those wires and cables are completely hidden from view.

“The idea is to sell complete TV solutions, where TV, sound and furniture are combined and integrated in a way that is really unique to the market today,” Uppleva project leader Marcel Godfroy says in Ikea’s latest product video.

The TV will go on sale in select European markets this month for a reported price tag of under $1,000.

“It’s not interesting in a lot of ways, and interesting in a couple of ways,” IHS iSuppli analyst Jordan Selburn said of Ikea’s television. “Where it’s not interesting is from a tech perspective. They’re just taking a third-party TV and bolting it to a piece of furniture. But in another respect, that in itself is interesting: that Ikea feels that TV technology is mature enough that they can do this.”

Indeed. Ikea clearly believe that a TV’s unique selling proposition is no longer rooted in the display itself, something Selburn agrees with. With the exception of super high-end TVs, the differences in image quality among TV sets isn’t that great. At Ikea’s price point, differentiation can be found in distribution, convenience, and appearance. And these are all things that Ikea can capitalize on.

“The fact that there’s no technological breakthrough, but they feel there’s a good opportunity says something about [television] technology,” Selburn said.

Perhaps this is exactly what Apple sees in the television market, and how it could make a big dent in that space. Apple’s rumored television would undoubtedly be hitting the high end of the market, however, where Ikea is targeting the budget end.

But here’s the real question everyone’s dying to know: Will Ikea’s Uppleva TV be “assembly required”?

“It’s Ikea. I can’t imagine that there isn’t a hex wrench involved somewhere,” Selburn said.

Can QR Codes Make Assembling Ikea Furniture Easier? (Mashable)


Assembling Ikea furniture on one’s own is a bewildering process, as anyone who has ever attempted to do so well knows. Parts always appear to be missing, certain corners never seem to align just right and, perhaps worst of all, screws and other attachments are mysteriously left over every time.

It’s an ordeal the team at how-to video network Howcast is certainly familiar with. In a recent blind pitch to Ikea, the company illustrated how video and QR codes could be used to create clear, overlaying instructions to guide consumers through the furniture assembly process. Such technology could be leveraged not only to improve consumer satisfaction, but could very well cut down on customer support costs for the company as well.

Check out the video and pitch deck and let us know what you think. Do you think Ikea could benefit from a video and mobile guide like the one demonstrated below? What other companies or services could?

Ikea – Resize-a-Room

IKEA in Dubai recently ran “Resize-a-Room”, an online interactive campaign using a resizable banner ad. Home and room sizes here vary as much as the people but no matter the kind of living space people have, IKEA has a design and furniture solution to fit their lives. Using the small size of a banner to their advantage, Memac Ogilvy created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

IKEA Resized Banner

Ikea – Event in the tube (Paris) (fashions-addict.com/)

Si vous passez par la station de Métro Champs-Elysées vous risquez d’avoir une surprise en apercevant des canapés sur le quai. Pas de panique, il s’gait d’une opération marketing montée par Ikéa.

En effet du 11 au 24 mars 2010, IKEA crée l’événement dans 4 stations du métro parisien. Un an après avoir détourné le mobilier de la Gare de Lyon, IKEA revient à la rencontre des parisiens.
Pour la première fois, 10 000 000 d’usagers pourront ainsi, pendant 15 jours, tester de manière inédite la qualité et la diversité des salons IKEA. Sur le parcours des lignes 12, 13 et 8, des quais, totalement revisités, découvriront une atmosphère cosy de salon. Pendant deux semaines, des modèles de canapé remplaceront les assises du métro, entourés par des lampes IKEA, au coeur d’un dispositif scénographique complété par des affiches 4X3 figurant en trompe l’oeil des intérieurs de salon.
Pensez aux autres et ne rester pas des heures à bouquiner tranquillement installé !