Apple will push for organ donor registration in iOS 10 | The Verge

Source: Apple will push for organ donor registration in iOS 10 | The Verge


Apple’s next software update for the the iPhone will make it easier for users to register as organ donors. The company is adding the new feature to its Health app, and will let users sign up to become organ, eye, and tissue donors “with just a few taps.” Registrations submitted on the iPhone will be sent straight to the National Donate Life Registry. The feature will be available in fall this year when iOS 10 is launched, although the software will also be available via a public beta later this month.

A shortage of organ donations has been a longstanding difficulty in the US, and Apple CEO Tim Cook told the Associated Press that the problem hit home for him after the death of the company’s co-founder Steve Jobs in 2011. Jobs suffered from a rare type of pancreatic cancer, and eventually received a liver transplant in 2009 after enduring whatCook called an “excruciating” wait. Jobs even turned down the offer of a transplant from Cook himself, according to one biography of the Apple co-founder.


The National Kidney Foundation says are currently 121,678 people ≈ population of Bridgetown, capital city of Barbados

≈ population of Male, capital city of Maldives
≈ population of Praia, capital city of Cape Verde
≈ population of Malabo, capital city of Equatorial Guinea
≈ population of Georgetown, capital city of Guyana

“>[≈ population of Papeete, capital city of French Polynesia] waiting for lifesaving organ transplants in the US, with 100,791 of these in need of a kidney. Each day, an average of 22 people die inneed of an organ transplant, while a patient is added to the waiting list every 10 minutes. In May, the White House announced a new effort to close the gap between “the 95 percent of Americans who support organ donation and the roughly 50 percent who areregistered organ donors,” pledging to work with Facebook, Google, and Twitter to improve awareness. Now it seems Apple can be added to that list.

“With the updated Health app, we’re providing education and awareness about organ donation and making it easier than ever to register. It’s a simple process that takes just a few seconds and could help save up to eight lives,” said Jeff Williams, Apple’s chief operating officer, in a press statement. “Together with Donate Life America, we’re excited to deliver this new feature to iPhone users in the US with iOS 10.”

Apple first announced iOS 10 at its Worldwide Developers Conference last month, with SVP Craig Federighi calling the software update “the biggest iOS release ever for our users.” It might not be appear to be as dramatic an overhaul as iOS 7 was in 2013, but it features the most significant visual tweaks seen since then, with a completely revamped lockscreen experience and major redesigns for apps like Music, Maps, and News. Developers can currently access an early beta of the software, with a full release expected later this year alongside the launch of the next iPhone.

Beddit for Understanding Your Sleeping Patterns

Beddit is a sleep monitoring system that does not use the typical wearable sensors, headbands or bracelets. The system uses an ultra-thin film sensor that is placed under your sheet to monitor your body using the science of — ballistocardiography. It collects biometric data including heart rate, breathing patterns, snoring, body movements, sleep and wake time and even sleep stages. All of this data is collected and sent to a smart device app for you to review when you wake and the app will even offer suggestions on how you can make changes to get a better night’s sleep.

Smartphones : Android pèse 80% du marché, iOS au plus bas depuis 2010

Smartphones : Android pèse 80% du marché, iOS au plus bas depuis 2010.

Le marché des smartphones a progressé de 47% sur un an au deuxième trimestre 2013. Un segment largement dominé par Android, dont la part de marché s’élève désormais à près de 80%.


Android, l’OS mobile de Google, accroît encore un peu plus son assise sur le marché des smartphones. Au deuxième trimestre 2013, sa part de marché s’élève à 79,5%, soit 10 points de pourcentage de gagnés sur un an, relève le cabinet Strategy Analytics.

Le principal perdant dans l’affaire n’est autre qu’iOS. Si les ventes d’iPhone ont bel et bien progressé sur un an, de 26 millions d‘unités à 31,2 au deuxième trimestre 2013, ses parts de marché ont tout de même régressé, à 13,6% contre 16,6% l’an passé.

Dans sa globalité, le marché maintient une croissance élevée, de 47% sur un an. Il s’est vendu entre les mois d’avril et juin pas moins de 229,6 millions de smartphones dans le monde (156,5 au deuxième trimestre 2012).

Ventes de smartphones par OSVentes de smartphones par OSQ2 2012Q2 2012Q2 2013Q2 20136060120120180180AndroidAndroidiOSiOSWindows PhoneWindows PhoneAutresAutres

« La croissance a été tirée par une forte demande pour les modèles Android dans tous les segments de prix, aussi bien dans les marchés en développement que dans les pays développés, notamment aux États-Unis, en Chine et au Brésil. Android représente désormais une impressionnante part de 8 smartphones sur10 livrés dans le monde », explique le cabinet.

Apple redescend sous les 14% de parts de marché, une première depuis le deuxième trimestre 2010, relève Strategy Analytics. Bien plus loin, Microsoft et son OS Windows Phone progresse de près de 60%, pour 8,9 millions de smartphones écoulés. De quoi lui permettre de détenir 3,9% du marché. Le finlandais Nokia, principal partenaire de Microsoft, pèse pour beaucoup dans ce résultat. Lundi 29 juillet, Bryan Biniak, le vice-président de la firme, s’était permis de mettre un petit coup de pression sur Microsoft, afin qu’il se décide à déployer davantage d’efforts sur le mobile.

Android Takes Majority Smartphone Share Across Western Europe – eMarketer

Android Takes Majority Smartphone Share Across Western Europe – eMarketer.


Android sales declined in the US, according to research

Google’s smartphone OS efforts have already panned out in Germany, and that success extends to the country’s neighbors as well. June 2012 data from Kantar Worldpanel showed Android taking a strong hold on smartphone sales in Western Europe during the previous 12 weeks. The Android operating system ran on the majority of smartphones sold in four of the EU-5 countries—Great Britain, France, Germany and Spain. And in Italy, the fifth country in the group, Android held 49.6% of the market, just shy of a majority share. One year earlier, Android accounted for under 50% of sales in each of those countries during the three-month period.

In Spain, Google has made a particularly successful bid to become the first name in the smartphone market. The country saw Android’s share of the market more than double from 41% in June 2011 to 84% one year later.

Smartphone OS Market Share in the EU-5, by Country, June 2011 & June 2012 (% of total)

The lower price point for many Android-enabled smartphones may be particularly compelling in a region beleaguered by economic troubles but with a highly mature population of internet users. Google seems to have known the moment was ripe and aggressively asserted and expanded dominance in the field. Seen from this angle, it’s no surprise that the greatest increase would come from Spain, a notably depressed country with the highest unemployment rate in the eurozone. In contrast to Android, iOS dipped 2.5 percentage points in Spain, just behind France as the second-greatest iOS market loss.

comScore data on OS smartphone users in Germany and the UK, from Q1 and Q2 2012, respectively, confirmed the expansion of Android in Western Europe. Although comScore’s estimates were lower than Kantar’s, the growth trend was even more pronounced, with the share of smartphone users on the Android platform in Germany rising from 17% to 40%, and the share of UK users rising from 27% to 42%. The difference in estimates may come from comScore’s measurement of individual users vs. Kantar’s measurement of overall sales.

In contrast to Western Europe, Google’s progress in the US has slowed, according to Kantar. The study found that Android’s share actually declined by just under 7 percentage points, although Google still held onto a majority of sales in the country. The data from Kantar also differs somewhat from eMarketer’s own predictions for the US, which anticipates a rise of 6 percentage points in Google’s smartphone user share, putting Android at 43% in 2012. Like comScore, eMarketer’s numbers reflect individual users as opposed to sales.

US Smartphone User Share, by OS, 2010-2014 (% of total)

With the smartphone market somewhat more nascent in Western Europe as compared to the US, Google is doing a good job of capturing mobile users as they upgrade to smartphones. According to Dominic Sunnebo, consumer insight director at Kantar, in a statement from the report, “Smartphone consumers are much more loyal to their brand of handset and carrier than feature phone consumers, highlighting the importance of capturing feature phone owners when they are starting to look to change their handset.”

eMarketer estimates that there will be 104.9 million smartphone users in Western Europe this year, and 179.3 million in 2014, when the region is expected to surpass North America. In 2016, Western Europe will have the world’s highest regional smartphone penetration. Growth will come in no small part from the efforts of Google to solidify and grow its lead within these mature countries.



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Android Takes Lion’s Share of Global Market at 68.1%; iOS Pushed Down to 16.9% | The Droid Guy

Android Takes Lion’s Share of Global Market at 68.1%; iOS Pushed Down to 16.9% | The Droid Guy.

 | August 8, 2012 0 Comments

The latest figures by IDC indicate that iOS and Android represent 85% of the over 152 million smartphones sold in the second quarter of 2012 globally.  Although iOS sales grew in numbers, it just could not match Android’s growth – the most popular mobile phone operating system worldwide at the moment.  The figures show that iOS’s dominance in the market dropped from 18.8% to 16.9% while Android’s grew to 68.1%.  With the stiff competition in the smartphone market, it is very unlikely that iOS’s market share will grow beyond what it is now – unless they are working on a magical new iPhone that will steal the hearts of many.  iOS has maintained a market share of below 20% for quite some time now but Android has won many users over the last two years to take the Lion’s share of the market.

It is just a matter of time before Android’s market share passes the 70% mark, maybe even 80% by the end of the year if keeps the current growth trend.  The trend is expected to grow as the operating system has now been picked up by the many Chinese device manufacturers who prefer it because of its prominence in the global market.

In a sour twist, Windows operating systems for mobile is performing dismally despite the introduction of the Windows phone 7 sometimes back.  Windows currently holds only 3.5% of the market – but most of the devices in this number run on older versions of windows mobile.  Another operating system that lost its market share is Blackberry which dropped from a two-digit figure of 11.5% in the last quarter to 4.8%.  The way things are going at RIM, it is very unlikely that Blackberry will maintain the 4.8% share – unless the rumored RIM-Samsung partnership comes to fruition.  But then, this is a long-term plan and it is losing the market to Android so fast, it might be fighting for a 1 to 2% share come 2013.

Symbian OS market share dropped by the widest margin – from 16.9% to 4.4%.  Nokia’s prominence seems to have vanished in one quarter – to think that there was a time Nokia dominated the mobile phone market with a market share of as high as 35% in some countries just a year ago.  At this rate, Nokia, Microsoft and RIM will be fighting to stay relevant by this time next year unless they do something to change the losing trend.

Meanwhile, as these operating systems lose, Android wins the market share and becomes the market leader OS in the smartphone field.

Smartphone Operating Systems, Shipments and Market Share, Q2 2012 (in Millions)

Operating System Q2 2012 Shipments Q2 2012 Market Share Q2 2011 Shipments Q2 2011 Market Share Year-over-year Change
Android 104.8 68.1% 50.8 46.9% 106.5%
iOS 26.0 16.9% 20.4 18.8% 27.5%
BlackBerry OS 7.4 4.8% 12.5 11.5% -40.9%
Symbian 6.8 4.4% 18.3 16.9% -62.9%
Windows Phone 7/Mobile 5.4 3.5% 2.5 2.3% 115.3%
Linux 3.5 2.3% 3.3 3.0% 6.3%
Others 0.1 0.1% 0.6 0.5% -80.0%
Grand Total 154.0 100.0% 108.3 100.0% 42.2%


The Flurry Blog – Mobile Application Analytics | iPhone Analytics | Android Analytics

The Flurry Blog – Mobile Application Analytics | iPhone Analytics | Android Analytics.

This month, the world’s two largest mobile app platform providers, Apple and Google, enter what is arguably the most critical month of the year for each company, when each hosts their annual developer conference, the Apple Worldwide Developer Conference (WWDC) and Google I/O.  While engaged in a multi-year platform war, their success largely depends on innovation provided for their platforms by the third party developer community.  If the developer community embraces one platform over the other, developers will build the software that infinitely extends the value of the consumer experience, giving a platform a meaningful edge.  The perceived availability of a large, steady stream of high quality apps is a key reason for consumers to initially choose an Android or iOS device, and then to remain loyal.  Moreover, given that the mobile industry is among the leading sectors in the worldwide economy, the outcome of these two conferences can largely impact the fate of some of the most prolific, innovative forces in the world’s economy today.   Combined, Apple and Google have a market cap of approximately three quarters of a trillion dollars.

This report compares developer support for iOS versus Android and explores the underlying factors that could explain varying levels of developer loyalty.  We use the data set collected by Flurry Analytics, now powering consumer insights for more than 70,000 companies across more than 185,000 mobile apps.  Each day, Flurry tracks more than 1.2 billion anonymous, aggregated end user sessions across more than 100 million unique devices.  Each month, Flurry tracks over 36 billion end user sessions across more than a 500 million devices, a number that is more than 60% of Facebook’s monthly active user base.

Oh Captain, My Captain

At Flurry, we track developer support across the platforms that compete for their commitment. When companies create new projects in Flurry Analytics, they download platform-specific SDKs for their apps. Since resources are limited, choices developers make to support a specific platform signal confidence, as they invest their R&D budget where they expect the greatest return.  Further, because developers set up analytics several weeks before shipping their final apps, Flurry has a glimpse into the bets developers are making ahead of the market.

iOS vs. Android Applications Started

The chart above shows that Apple continues to garner more support from developers.  For every 10 apps that developers build, roughly 7 are for iOS.  While Google made some gains in Q1 2012, edging up to over 30% for the first time in a year, we believe this is largely due to seasonality, as Apple traditionally experiences a spike in developer support leading up to the holiday season.  Apple’s business has more observable seasonality.

The Apple 2-for-1 Proposition

Among the reasons iOS appears more attractive to developers is the dominance by Apple in the tablet category.  Not only does Apple offer a large, homogenous smartphone base for which to build software, but also when developers build for smartphones, their apps run on Apple’s iPad tablets as well.  That’s like getting two platforms for the price of one.  Apple offers the most compelling ‘build once, run anywhere’ value proposition in the market today, delivering maximum consumer reach to developers for minimal cost.

Apple iPad versus Android tablets

The pie chart above demonstrates just how much Apple dominates the tablet category.  The Galaxy Tab and Amazon Kindle Fire hold very distant second and third places in terms of consumer usage.  To build the chart, Flurry aggregated total worldwide user sessions across the first five months of the year, January through May.

Android Fragmentation Pain

Opposite to the efficiency Apple offers developers through their homogenous device base, Android fragmentation appears to be increasing, driving up complexity and cost for developers.  Further, this fragmentation is concentrated primarily in just smartphones, as there is no serious Android tablet contender to the iPad.  For Android, Flurry observes fragmentation along two significant vectors, devices and firmware.  Let’s look at device fragmentation first.

Android Device Fragmentation

The chart above shows the number of consumer application sessions across the top 20 Android devices in May 2012.  Four major OEMs – Samsung, Motorola, HTC and Amazon – have Android devices in the top 20.  17 of the top 20 hold a share of 6% or fewer, among the top 20, meaning that each additional device a developer supports will deliver only a small increase in distribution coverage.  However, on Android, both devices and firmware contribute to fragmentation, so let’s look at firmware fragmentation next.

Android Operation System Fragmentation

The above chart reveals that the majority of devices in the market run Gingerbread, which is only the third newest iteration of the Android OS.  Honeycomb, more optimized for tablets, and Ice Cream Sandwich, which put a lot of effort into the user interface, have a combined 11% of penetration in the market.  Froyo, which shipped before Honeycomb and Ice Cream Sandwich, alone has a higher share of firmware penetration than the two newer, more advance firmware versions combined.  This means that the majority of consumers are running on an Android operating system that is three to four iterations old.

Money Matters

Running a comparison of revenue generated by top apps on both iOS and Android, Flurry calculates that the difference in revenue generated per active user is still 4 times greater on iOS than Android.  For every $1.00 a developer earns on iOS, he can expect to earn about $0.24 on Android.  These results mirror earlier findings from similar analysis Flurry conducted in Q4 of 2011 and Q1 of 2012.

At the end of the day, developers run businesses, and businesses seek out markets where revenue opportunities are highest and the cost of building and distributing is lowest.  In short, Android delivers less gain and more pain than iOS, which we believe is the key reason 7 out of every 10 apps built in the new economy are for iOS instead of Android.

iOS versus Android App Revenue

Over the next two weeks, the momentum of two of the world’s most innovative, influential and prolific technology companies will be impacted by the reaction of the development community to their conferences, Apple WWDC and Google I/O.  And as developers watch Apple and Google, the world should watch developers.

La BMMA lance sa Formation “Ne ratez pas le train du digital !”


The framework : Digital marketing in practiceHUGUES REY
Chief Executive Officer, HAVAS MEDIA BELGIUM

En 20 ans, le marketing a connu une révolution Copernicienne. Les 4 P de Kötler et la loi de Pareto ont été rudoyé au profit entre autre des 5C’s, de la longue “Tail”, du Cluetrian Manifesto,… Belles Théories ! Mais en pratique, au day-to-day, quels sont les défis pour le marketeer en 2012 ?”



Consumer knowledge in the digital ageJOELLE LIBERMAN

Si le monde change, aujourd’hui le tempo est probablement donné dans nos métiers par le nouveau consom-acteur ? quelle est sa vision de la situation ? quels sont ses réseaux d’appartenance ? de référence ? quelles sont les modalités d’interactions qu’il souhaite attend ou rejeté ? Et enfin quelle frontière trace-t-il entre le « ON » et le « OFF » ?



Digital communication in pratice : earned, owned and paid mediaDIDIER ACKERMANS
Director Digital & Marketing Services, AEGIS MEDIA BELGIUM

Earned Owned Paid media, Bought Owned Earned media. De multiples appellations mais surtout une absolue nécessité de penser différemment la façon de communiquer pour les marques et d’envisager leur relation au consommateur. L’univers de la communication digitale au sens large a bousculé les codes et les habitudes et oblige à revoir le modèle.




Digital communication in practice : display , brand awarnessBRUNO VAN BOUCK
Managing Director, BEWEB

Above ou Below the line ? Couverture ou hyper ciblage ? Peu importe ! L’affichage publicitaire en ligne offre autant de possibilités marketing d’atteindre sa cible que l’ensemble des autres média réunis. Décodage des chiffres et des outils de base. Mise en scène des bonnes pratiques. Démonstration à l’appui.



Digital communication in practice : performance marketing (display+search). Geotargeting. Socio targeting. BehavorialtargetingVINCENT DELMOTTE
Managing Director, HI-MEDIA

L’objectif de tout marketeer est d’augmenter ses ventes. Comment y arriver, quel canal choisir, comment mesurer, etc. La performance marketing est la solution qui vous permet de contrôler votre ROI en temps réel.


Digital communication in practice : social mediaAMELIE SAINTHUILE
Social Media Strategist & Strategic/ Digital Planner, EMAKINA

Un nouveau consommateur est né…
Le surf et les interactions autour des marques dans les médias sociaux créent dans le même temps  risques et opportunités … Comment naviguer dans l’environnement des médias sociaux pour améliorer votre expérience de marque? Comment pouvez-vous utiliser les médias sociaux afin de mieux servir vos clients? Comment les médias sociaux peuvent contribuer à améliorer vos produits, services et activités commerciales.


Digital communication in practice : mobile mediaWim VERMEULEN
Co-founder, Momads

Les téléphones portables face  aux tablettes. Les  Apps face aux  sites Web mobiles. Android face à iOS face à Blackberry. Qu’est-ce que vous avez besoin de savoir de savoir faire les bons choix pour que votre entreprise, marque ou produit prospère dans le monde mobile?


Direct marketing at digital ageALBERT DERASSE
Business Development Manager, CITOBI

Le Digital Marketing remet le consommateur au centre des préoccupations, bien plus que le produit ! Il permet une approche automatisée & personnalisée en ayant conscience de n’être qu’un canal d’activation parmi d’autres avec ses spécificités, ses opportunités… et ses limites.



Executive Chairman, DIALOG SOLUTIONS

La technologie digitale inverse les marchés forçant les entreprises à passer du Push au Pull. Le challenge à l’avenir tiendra autant si pas plus à la capacité des entreprises et marques à se rendre accessibles (Pull) qu’à la capacité d’atteindre leur cible (Push). Quel impact cela a-t-il sur votre stratégie ainsi que sur le choix et le travail de vos agences ?

Conclusions : the impact of digital on society, consumers and marketingA PANEL OF EXPERTS