I visited one of my clients today and it inspired me to write this post. Why, well since they rebuilt their website for ”Organic SEO”, implemented a blog and engaged with Social Media since January 2009, his Google search page has gone from a “page eight” ranking on search to “page one”, also their enquiries have increased by nearly 300%. What do they put it down to, well simply “Organic SEO” and its methodologies because he hasn’t changed anything else and as we know, the economy is not booming. So this raises the question, “What is Organic SEO?” this then prompts another question, “How do you implement it?”
Firstly lets look at “What is Organic SEO?”
Organic SEO—What Does It Really Mean? this post
by Scott Buresh’s Post from Marketing Profs
is the best explanation I have come across ( I couldn’t put it any better), below is an excerpt from his post.
“When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further.
To such companies, the “Organic SEO” is essentially 2 Things (but not only). These are
1. What shows up in the “natural” search engine results
2. Methodologies used to achieve such rankings, such as great content and utilizing social media like Blogs, Facebook, Twitter, LinkedIn, YouTube, Technorati, Reddit, Digg, Stumbleupon and other types of social media
A search engine optimization company usually falls into one of two camps.
- A “White Hat” search engine optimization company will use a largely content-based approach and will not violate the terms of service of the major search engines.
- A “Black Hat” search engine optimization company will use a largely technology driven approach and often ignore the terms of service.
Neither approach is invalid (by the way there is nothing illegal about violating a search engine’s terms of service), and both can achieve high rankings. But a search engine optimization company that takes the word “organic” literally believes that the “Black Hat” approach is anything but “organic SEO.”
Merriam Webster defines organic, in part, as “having the characteristics of an organism: developing in the manner of a living plant or animal.” To a search engine optimization company, this definition accurately describes the approach taken to achieve long-lasting results in the “natural” section of search engines
Below are just a few comparisons of the different approaches taken by the two types of SEO firms. For the sake of clarity, I refer to the two approaches as “Organic SEO” and “Artificial SEO.”
…. More: http://www.jeffbullas.com/2009/07/28/how-social-media-can-help-organic-seo-2-case-studies/