10 Surprising Social Media Statistics : 5. Social Media Has Overtaken Porn As The No. 1 Activity On The Web

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | Business + Innovation.

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.


  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is “just for teenagers.” It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on thesethree platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.


Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobilemore straightforward.


Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink itIf you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five-minute videos explaining what your company does or introducing your team.


LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by, for example, scheduling your posts.


We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.


Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.


It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.


Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use itto market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting–how many companies in any industry can afford to hire–or already have–a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.


We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully these stats will help you to identify trends that will affect your strategy and adjust accordingly.

For more social media studies take a look at this post.

Belle Beth Cooper is a Content Crafter at Buffer and Co-founder of Hello Code. Follow her on Twitter at @BelleBethCooper.

B2B Marketers are allocating larger budgets and time to experiment with content marketing strategies


B2B marketers are becoming more savvy with content marketing, embracing more channels and investing in new content and tactics. In fact, more marketers are now allocating larger budgets and time to implement and experiment with content marketing strategies than ever before.

LinkedIn Has More Monthly Unique Visitors In The US Than Twitter

Twitter and LinkedIn use different metrics to report activity on their sites, measuring monthly active users (MAUs) and monthly unique visitors (MUVs), respectively. This makes user growth comparisons between the two social networks difficult. 

However, comScore tracked MUVs in the U.S. for a number of top Web properties, including Twitter and LinkedIn, and from this, we can get a sense of how their traffic (from those ages 18 and older) stacks up against one another: 

  • LinkedIn had 63.4 million adult MUVs from the U.S. in September 2013, an increase of 35% from one year ago. 
  • Twitter had 62.6 million adult MUVs from the U.S. in September 2013, an increase of 10% from one year ago. 

So not only has LinkedIn surpassed Twitter for unique visitor traffic among adults in the U.S., but it is also growing at a much faster rate. 

Keep in mind, comScore’s focus on Internet users ages 18 and older does not play to Twitter’s strengths. Twitter is favored by younger users, whereas LinkedIn is primarily used by adults

Nonetheless, it’s an important side-by-side comparison of how two major social networks stack up in the U.S., where a substantial share of social media advertising is purchased. The snapshot among adult Internet users is also useful since many advertisers target this group because of their spending power.

comScore’s Vice President of Industry Analysis Andrew Lipsman told us they track site traffic using MUVs because it includes traffic from non-registered users and excludes visitors who register multiple accounts (thus duplicating the number of active users). 

From an international standpoint, things look much brighter for Twitter, compared to LinkedIn. We know that Twitter is adding new international users at a faster rate than U.S. users.  International MAUs grew 41% year-over-year in the third quarter, compared to 33% in the U.S., the company reported, and reached 232 million global MAUs.

In its third quarter earnings, LinkedIn reported 29% growth in global MUVs over the previous quarter. comScore’s data helps us pin some of that growth on the U.S. market. We attributed LinkedIn’s strong third quarter visitor growth and earnings to an uptick in mobile usage, as well as the success of LinkedIn’s Influencer program, which non-registered members/users can access. LinkedIn averaged 184 global MUVs in the third quarter. 

LinkedIn: Powering Professional Moments Wherever You Are – In the third quarter of 2013, mobile accounted for 38% of unique visiting members | Official LinkedIn Blog

LinkedIn: Powering Professional Moments Wherever You Are | Official LinkedIn Blog.

Deep NisharOctober 23, 2013

Gone are the days when your career is confined or bound to a set schedule. Now, the opportunity to change your career trajectory can happen anywhere, at any time. People are cultivating their goals and aspirations on the go, and finding that their career is more satisfying when it transcends what they do from 9-5. Your professional identity can span beyond the desk we sit in now, to where we aspire to be perhaps five, or even ten years from now.

Whether you’re at your office in Denver, standing in line at a coffee shop in Dubai, or on your couch at home — the LinkedIn experience and knowledge flow is seamless from one device to the other, and from one timezone to the next. When you combine the unique business knowledge accessible on LinkedIn with the power of a global professional network, you can turn an aspiration into a reality. And we want to help make each of your professional moments matter — whenever and wherever you may be.

Today in San Francisco, at our live press event, we shared that in the third quarter of 2013, mobile accounted for 38% of unique visiting members. In some markets, it has eclipsed 50% and members who use LinkedIn on mobile and desktop are 2.5 times more active than those that use desktop only. We believe mobile plays an integral role in the changing landscape of work and here are three ways we plan to make LinkedIn an indispensable part of your daily professional life:

  • Reinvent: The mobile landscape changes and evolves at a remarkable speed. Resting on our laurels is not an option. Our teams work hard to remain vigilant, nimble and adaptable. That’s why we have completely reimagined LinkedIn app for iPad this morning and why we’ll continue to innovate and bring fresh new and modern experiences to your fingertips.
  • Redefine: Not all professionals are the same and the definition of “work” is evolving. Work is no longer tied to a desk. Today, work is a recruiter out in the field being able to quickly respond to a candidate’s application or a sales professional managing their relationships on the go. The way our members are engaging with mobile is changing and different apps for different needs makes sense. Last week, we introduced a brand new mobile experience tailored for recruiters and today, we previewed on stage a completely integrated Pulse and LinkedIn experience, personalized around the professional news you care about and the topics that matter most to you. We look forward to launching the new Pulse experience very soon.
  • Reimagine: LinkedIn’s growth has been very strong, but it’s our continued expansion into new areas that is the most exciting. As we look at the different expectations of mobile compared to desktop, we have an opportunity to change the way people think about how LinkedIn can help you advance your career or take you to the next level. And today, we’re excited to unveil how we believe we can transform your inbox with the power of LinkedIn through the launch of LinkedIn Intro. Giving you quick access to everything you need to know about someone right within the email will be a game-changer for how you manage your inbox – where we spend 28% of our day.

We believe LinkedIn can power every professional moment you have, whether it is on the road, in the office and everywhere in between. We want to help you make the these moments matter, productive, and seamless.

Throughout the day, you’ll hear more from our team about the specific launches of LinkedIn app for iPad and LinkedIn Intro, so keep checking the LinkedIn Blog for more details, and we look forward to continue bringing you a great LinkedIn experience across all devices and platforms.

Social Media 2013 – Amazing Figures

Social Media 2013 - Amazing Figures

Are you looking for latest Social Media stats of 2013? How many users on Facebook? How many tweets per day on Twitter? How many users still login to Google+ and upload GIFs? How many Linkedin company pages are there? Which is the most popular brand on Instagram? Is Pinterest still about 80% female users? You are at the right place.

Here is an interesting info graphic done by Digital Insights that covers all latest Social Media facts, figures, numbers and statistics of 2013. Some of the most fascinating facts are mentioned here-

74% of marketers believe Facebook is important for their lead generation strategy
28% of Retweets on Twitter are due to inclusion of “please RT!”
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities
42% update their profile information regularly on LinkedIn
Every second 8000 users like some or other photo on Instagram
80% of total Pinterest’s pins are re-pins
4.2 billion people use mobile device to access social media sites
Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC
More than 23% of marketers are investing in blogging and social media