Earned Media ? Cookoo strategies ? Dell XPS 15 Laptop Ad Accidentally Combines Mac OS X and Windows 8

Une vidéo du constructeur d’ordinateur Dell, reperée par le site TheVerge, est en train de faire le tour de la toile… Son ordinateur portable, le XPS 15, serait capable (si l’en on croit la publicité) de faire tourner simultanément les systèmes d’exploitations de Microsoft et d’Apple.

Exploit juridiquement répréhensible car Apple n’autorise pas l’utilisation d’OS X sur des machines autres que ses propres Mac. D’ailleurs, la firme à la pomme a plusieurs fois entamé des poursuites judiciaires contre toute pratique détournant son système d’exploitation sur des machines non autorisées. Cela à un nom : le « Hackintosh ».

More ? http://belgium-iphone.lesoir.be/2014/02/05/leffroyable-erreur-de-dell-une-pub-avec-mac-os-dedans/


One Of The Biggest Stories To Watch In 2013

One Of The Biggest Stories To Watch In 2013.

For years, people have been predicting the death of Microsoft’s Windows dominance. And in the last two years, it’s finally happened. The rise of iOS and Android have made Microsoft’s operating system significantly less important.

Luckily for Microsoft, this hasn’t meant the death of its business overall. Thanks to the strength of its Office franchise and its Servers and Tools business, Microsoft is still very healthy.

But, there’s no escaping that Windows is what drives the whole company. CEO Steve Ballmercalls Windows, “the heart and soul of Microsoft from Windows PCs to Windows Servers to Windows Phones and Windows Azure.” And that heart is beating a little bit more weakly today than it was in say, 2005.

This chart from Asymco earlier this year illustrates the decline of Microsoft’s Windows monopoly as Apple has risen. There are other illustrations of the same thing here and here.

Going into 2013, this will be one of the major stories to watch. Microsoft released Windows 8 in an attempt to reverse the decline of Windows’ importance. It has touch elements which are meant to mitigate the rise of the iPad, and Android. But so far, it’s off to a slow start. Can Microsoft reverse it in 2013? Or is this time different? Are we really, finally, seeing the end of Windows?

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac

Infographic Shows Just How Huge The App Store Has Gotten | Cult of Mac.

Infographic Shows Just How Huge The App Store Has Gotten

A week!

How long would it take you just to read the names of all the apps in the iOS App Store? According to an infographic (what we old timers used to call a “chart” or “poster”) by Tap Mag, this simple task would take you a whole week. And that’s far from all…

Tap Mag is a UK-based, iPad-published magazine about apps, and if you like both iOS and magazines, then you should really be reading it – unlike most Newsstand mags, Tap actually makes full use of the iPad’s capabilities: no afterthought PDF shovelware here.

Infographic Shows Just How Huge The App Store Has Gotten

The chart puts together a bunch of fun facts. Did you know, for instance, that Apple earns about $1,000 per minute from the App Store? Or that the $5.5 billion Apple has paid out to developers so far would fill 2.5 olympic swimming pools if counted out in dollar bills.

There’s more, but that’s what the chart is for. Check it out.

Read more at http://www.cultofmac.com/185651/infographic-shows-just-how-huge-the-app-store-has-gotten/?utm_medium=faceb&utm_campaign=spread-us#zJClPRsMoCprjejj.99

Apple Claims 7.9% of Mobile Phone Market in Q1 | News | The Mac Observer

Apple Claims 7.9% of Mobile Phone Market in Q1 | News | The Mac Observer.

Apple’s share of the handset market grew to 7.9 percent during the March quarter of 2012, according to new data from Gartner. That’s the company’s share of all mobile phones, and not just smartphones, and it makes Apple the third largest mobile phone maker on the planet behind Nokia and Samsung.

All told, handset sales declined 2 percent year over year to 419.1 million units. Gartner noted that this is the first time since the second quarter of 2009 that we have seen a a year-over-year quarterly decline.

Gartner Unit Sales

Chart by The Mac Observer, from Gartner data

The interesting thing for Apple watchers, however, is that Apple’s share of that market increased from 3.9 percent to 7.9 percent, more than double, as shown in the chart above. This, even though Apple only competes with iPhone 3GS, iPhone 4, and iPhone 4S, whereas many of its competitors have dozens of feature phone and smartphone models.

We should also note that Gartner measures sales to end users with its own methodology. While Apple reported 35 million iPhone sales in the March quarter, Gartner showed the company with 33.1 million sales to end users. Such discrepancies are common.


While total mobile handset sales are down, smartphones continued strong year-over-year growth. Gartner said that smartphone unit sales to end users increased 44.7 percent to 144.4 million units.

As the market has grown, Gartner said that it has become commoditized, and that, “differentiation is becoming a challenge for manufacturers.”

“This is particularly true for smartphones based on the Android OS, where a strong commoditization trend is at work and most players are finding it hard to break the mould,” Anshul Gupta, principal research analyst at Gartner, said in a statement.

He said that this is particularly true of Android devices, and that at the midrange, price has become the only differentiator. That’s bad news for hardware markers struggling to find profits in a market where Apple alone claims some 80 percent of the hardware profits, and Samsung claims the lion’s share of what’s left.

At the high end, Gartner said that those major players with intellectual property assets have some room to differentiate with apps and services, though the report didn’t offer any specifics.

As for Apple, the company’s unit sales increased 96.2 percent year over year, more than double the smartphone market as a whole. Apple’s smartphone share increased from 16.9 percent in Q1 2011 to 22.9 percent in Q1 of 2012.

Gartner cited strong sales in China and Hong Kong and the popularity of the iPhone 4S as fueling Apple’s growth.

In the chart below, we’ve compared smartphone unit sales from Q1 2011 to unit sales in Q1 2012. It demonstrates the large increase in total sales, as well as Apple’s increased share of those sales. It also shows the converse for Nokia’s Symbian (which has been discontinued anyway) and Research In Motion’s BlackBerry platform.

Smartphone Unit Sales

Chart by The Mac Observer, from Gartner data

We put together one more chart, this one showing smartphone market share for Q1 2011 and Q1 2012 as pie charts, as shown below.

Smartphone Market Share

Chart by The Mac Observer, from Gartner data

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2 Observer Comments


These figures cover a lot of sin. I get to watch local adverts here in S/SE Asia. Much of the Android growth in this region is attributable to Samsung. To their credit, Samsung have a plethora of low-end, inexpensive devices porting Android, in addition to their feature phones, but more importantly, adverts depicting all of the miraculous things you can do with their devices, and with such ease! All the users are attractive European and/or multicultural types in nondescript but cosmopolitan locales, happy, trendy, clearly upwardly mobile 20-somethings.

These adverts have worked like charms. However, the markets are such that end-user satisfaction data are seldom collected, and more seldom still, publicly reported. It would be interesting to get a read on end user satisfaction. I recall that it was only three years ago that Nokia were advertising how their handsets could be used to play music, games etc all with such ease – again to these markets where such services are relatively non-existent.

The point being, these are being marketed to a consumer base with little a priori expectation of end-user experience and little basis of comparison. OEMs here needn’t articulate a user experience, merely the image of one, and focus primarily on handset features rather than an ecosystem.

It’s a very different strategy in low and middle income countries, where competition is minimal (most devices are feature-comparable and differ only in price, with tiers set for different consumers, i.e. socioeconomic strata) – and where Apple is yet to even compete.

What these figures don’t say is that unit sales share isn’t the important metric. It is ecosystem health, app platform share, usage share, developer income, third party peripheral marketshare, manufacturer profitshare, web browser share, business market share etc which are far more revealing as to who is beating who in the mobile market:

– 80% of mobile devices activated by businesses last quarter were iOS devices according to Good Technologies.
– 73.9% of business smartphones in use were iPhones
– The iPad accounted for 97.3 % of business tablet activations for the quarter.
– 90% of mobile purchases were made on iPads and iPhones according to Rich Relevance
– 69% of mobile web browsing occurs on iOS devices versus only 27% on Android devices according to Chitika
– 89% of the mobile web browsing on a typical Australian university’s websites are from iOS devices and only 10% from Android
– 84% of mobile gaming revenue is now captured by iOS according to NewZoo
– iOS developer income share is 6x greater than Android
– Apple has now captured an 80% share of the profits of the entire cellphone industry.
– iOS has a vastly larger ecosystem of third party hardware peripherals, accessories, cases, docks, car integration, app numbers, app downloads and sheer developer numbers than Android or Samsung.

Although lots of people buy Android phones, so many are obviously such cut-price hardware that they must only be used as dumbphones as users certainly aren’t browsing the web on them, using them for work, purchasing content or engaging in web commerce.

These are the figures that matter to developers, advertisers, content producers, shareholders, business people and ultimately consumers and Apple is head and shoulders above all competition in these terms.

What this shows is that Samsung’s unit shipment successes and those of Android in general have not translated into success in the areas that matter.