Whether we’re talking about social media, content promotion or basic networking, it’s often advised that small business owners reach out, engage and connect with their “influencers”. Butwho are these mythical people we’re supposed to be talking to all the time? What do they look like and where do they hang out? And why does no one ever tell us?
Well, today we will! As a small business owner, there are five types of influencers that you should be aware of and reaching out to on social media. Want to know who they are?
The Social Butterflies
Remember high school? Remember those people that seemed to know everyone regardless of which party you went to or what corner you were hanging out on? These people also exist on the Web. The Social Butterflies are the names and avatars who live to connect people from inside their different networks. If you need a programmer, they know a guy. If you need 100 invitations made by yesterday, they have a friend who does that. They’ll make the introduction for you because they take pleasure in mixing up their networks.
Social Butterflies are valuable to a small business owner because of how wide their net reaches. By forming a close relationship with the, you get access to everyone else who is in their network. You also ensure that the Butterfly will mention YOUR name to her contacts when the time comes. Where do Social Butterflies hang out? Everywhere! To identify them, try creating contact groups (via Twitter Lists or Facebook/LinkedIn groups, for example) and then look for the names that seem to overlap. These are your Butterflies.
The Thought Leaders
Thought leaders are the voices that your customers trust and listen to most. They’re usually the same people whose content you’re constantly watching get retweeted and whose blogs get more comments in a day than you get in a month. It takes some effort to get these people to acknowledge you because they’re constantly being inundated with messages, but if you can prove yourself by sharing valuable information and being a good social media citizen, you’ll be handsomely rewarded when it’s your content they’re blasting out to their loyal networks.
Thought leaders can help you build your own authority by lending you their platform. When they tweet out your material or offer to help you with a blog post, you get to take advantage of their contact and increase the eyes looking at your site. If you’re looking for Thought Leaders in social media, you won’t have to look too far. They’re speaking at conferences, getting quotes in the most high profile stories, and are always being referenced in other people’s tweets and post. To get the most return, don’t go for the Superstar Thought Leaders, stick to who is most influential in your niche.
Every industry has its own set of trendsetters. They’re the early adopters and the people that others listen to. The Trendsetters were on Twitter and FourSquare before everyone else and now they’re trying out a new social networking site that you can’t even spell. Trendsetters are motivated greatly by ego and are always on the hunt for what’s new so they can tell their friends they found it first. They love getting the scool, so get their attention, and they’ll be proud to share you with all 5,000 of their closest friends.
Trendsetters are powerful forces in social media because of their need to constantly be trying and sharing new things. If you’re looking for these people in social media, you can find them reading TechCrunch, commenting on Mashable and tweeting about sites and applications you’ve never even heard of.
This includes the bloggers, reporters and news outlets that live and breathe your industry. They’re the bylines you constantly see and the people most immersed in your industry because they write about it every day. This group is super important to connect with because they hold three coveted things — press, coverage and links. SMB owners need to know how to get the attention of people who link.
Obviously, as a small business owner, you want to create relationships with the Reporters that cover your niche to get your business in front of their audience. You want to form relationships with these folks as early as you can so that you can keep them alert to big things happening in your small business. Once you identify these people, you’ll want to create a PR linkerati list so that you know who you should reach out to when you need press.
The Everyday Customer
Your Everyday Customer has a much smaller circle of influence than The Reporters or The Social Butterflies, but it’s just as important. Your Everyday Customers are the people who live in your town and could potentially walk in and spend money with you today. You want to use social media to create awareness with them.
This group is often neglected in social media as brands attempt to go for the higher hanging fruit. However, reach one of these folks and you’re almost guaranteed that they’ll pass on their experience to their family and friends. They’re all about worth of mouth and sharing recommendations. If you’re looking for them on social media, they can most often be found asking questions on Twitter or participating in group discussions on Facebook and LinkedIn. They’re unassuming, but vocal when given the chance.
Those are groups I concern myself with when talking about “influencers”. Are they any influencer groups you focus on not mentioned here?
s Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year.
Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has conducted a fair share of failed experiments in its efforts to become one. We’ve chronicled its evolution in the infographic below.
Google has finally unveiled Google+, the company’s top secret social layer that turns all of the search engine into one giant social network.
Google+, which begins rolling out a very limited field test on Tuesday, is the culmination of a year-long project led by Vic Gundotra, Google’s senior vice president of social. The project, which has been delayed several times, constitutes Google’s answer to Facebook.
The search giant’s new social project will be omnipresent on its products, thanks to a complete redesign of the navigation bar. The familiar gray strip at the top of every Google page will turn black, and come with several new options for accessing your Google+ profile, viewing notifications and instantly sharing content. The notification system is similar to how Facebook handles notifications, complete with a red number that increases with each additional notice.
At its core, Google+ is a social network. The first thing users are introduced to is the Stream. It’s much like the Facebook News Feed, allowing users to share photos, videos, links or their location with friends.
That’s where Google+ begins to diverge from Facebook, though. The focus of this social project is not on sharing with a mass group of friends, but on targeted sharing with your various social groups. To do this, Google uses a system called Circles.
Gundotra explained that most social media services (read: Facebook, Twitter) haven’t been successful with friend lists because they’ve been designed as a “tack-on” product rather than being integrated at every level. Gundotra also believes that current friend list products are awkward and not rewarding to use.
Google+ Circles is an attempt to address that challenge. The HTML5 system allows users to drag-and-drop their friends into different social circles for friends, family, classmates, co-workers and other custom groups. Users can drag groups of friends in and out of these circles.
One of the nice things about the product is its whimsical nature — a puff of smoke and a -1 animation appears when you remove a friend, and when you remove a social circle, it rolls away off the screen.
Photos & Group Video Chat
It’s clear from the extended demo that Gundotra and his team have thought about every aspect and detail of Google+ thoroughly. The photo, video and mobile experiences are no exception.
Google has created a section specifically for viewing, managing and editing multimedia. The photo tab takes a user to all of the photos he or she has shared, as well as the ones he or she is tagged in. It’s not just photo tagging, though: Google+ includes an image editor (complete with Instagram-like photo effects), privacy options and sharing features.
The video chat feature might be one of the most interesting aspects of Google+. Gundotra and his team thought about why group chat hasn’t become a mainstream phenomenon. He compared it to knocking on a neighbor’s door at 8 p.m. — most people don’t do it because it isn’t a social norm. However, if a group of friends are sitting on a porch and you just happen to walk by, it’s almost rude not to say hi.
That’s the concept behind “Hangouts,” Google’s new group chat feature. Instead of directly asking a friend to join a group chat, users instead click “start a hangout” and they’re instantly in a video chatroom alone. At the same time, a message goes out to their social circles, letting them know that their friend is “hanging out.” The result, Google has found in internal testing, is that friends quickly join.
One cool feature of Hangouts is that it doesn’t place a chat window on the screen for each participant. Instead, Google changes the chat screen to whoever is currently talking. It quickly switches from video feed to video feed, moving faster in bigger groups. The maximum members in any video Hangout is 10, though users can get on a waitlist and wait for someone to leave.
Content Discovery Through Sparks
To spur sharing, Google has added a recommendation engine for finding interesting content. The feature, Google+ Sparks, is a collection of articles, videos, photos and other content grouped by interest. For example, the “Movies” spark will have a listing of recent and relevant content for that topic.
The system is algorithmic — it relies on information from other Google products (e.g. Google Search) as well as what is being shared via Google+ and through +1 buttons.
The goal, according to Gundotra, is to make it dead-simple for users to explore their interests and share what they find with their friends. Google+ is attempting to become the one-stop shop not only for sharing content, but for finding it as well. In some ways, it reminds us of Twitter and its mission to become an information network, and “instantly connect people everywhere to what’s most important to them.”
Google will also be launching mobile apps for Google+, starting with Android. The Android app includes access to the Stream, Circles, Sparks and multimedia.
The addition of these features in a mobile app isn’t a surprise. What is a surprise, though, is the app’s auto-upload feature. Any photo or video you take on your phone through Google+ will automatically be uploaded to your computer, ready to share. These uploads aren’t public, but the next time you log onto your desktop, the photos button in the status bar will have a number, indicating how many new uploads are available for sharing. It keeps these photos and videos available for sharing for eight hours after upload.
Gundotra says that Google intends to launch apps for Google+ on other platforms in the future.
Google freely admitted to me during our conversation that its previous attempt at social, Google Buzz, did not live up to expectations. Bradley Horowitz, Google’s vice president of product, says that part of the problem was that Buzz was just “tacked on” as a link on millions of Gmail accounts, something that Google won’t be repeating. Horowitz also says that, unlike the Buzz rollout, Google+ is a project that will roll out in stages.
In many ways, it reminds us of Gmail’s rollout. Invites to Google’s email service were so sought after at one point that people were selling them for $50 or more on eBay. While that type of fervor may not hit Google+, we expect the artificial scarcity will drive up interest while giving Google time to work out the kinks.
No matter what Google says, Google+ is the company’s response to the rise of Facebook. The two companies are in heated competition for talent, page views and consumers. While Google controls the search market and has a strong presence on mobile with Android, it hasn’t been able to crack the social nut. Its most successful social product, YouTube, had to be acquired, and it still ranks as one of the most expensive acquisitions in the company’s history.
Has Google finally nailed social with Google+? We’re going to publish more of our thoughts on Google’s new social network in the next few hours, but we will say this: Google no longer gets a free pass in social. It must prove that it can draw users and keep them engaged in a way that doesn’t replicate Facebook or Twitter’s functionality. Only time will tell if Google has finally found its magical arrow.
Before the Internet, media agencies planned clients’ campaigns with a fairly straightforward menu of TV, radio, print and outdoor advertising options.
These days, TV buys still take the largest piece of the global spend, but the share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying and morphing just as quickly. Twitter, YouTube and Hulu each offer their own menu of customized advertising options, and Facebook ranked as one of the Top 10 online advertising properties earlier this year. And since online ad spending is not yet keeping pace with Americans’ time spent on the Internet, the upward trend in spending still has plenty of room to grow.
Of the money going to online buys, nearly half goes to search and a quarter goes to display. But even within these categories, online ads are becoming more social, and spending on lead generation and email marketing is shrinking. At least a quarter of social media users connect with businesses along with their friends, and the most valuable campaigns lead to an alchemy of the traditional and the social. This past year, several big-budget Super Bowl ads lived on as viral YouTube hits, gaining popularity and millions of views that money still can’t buy.
Check out the infographic below for more details on how agencies are allocating online media budgets.
What’s Amazon Doing?
We’ve provided you with nearly 300 in-depth features, galleries and how-tos in the past year to help you navigate the social media world.
Here you’ll find a comprehensive list of all of those posts, covering everything from how to enhance your Facebook profile, find videos and music, contribute to a charity and just about any other topic you can think of.
We’ve broken the posts into categories including the big ideas about social media, the most popular social sites, including Facebook andTwitter, music, videos and photos, geo-location services, education, privacy and safety, social good, activism and government, among others.
About Social Media
- How Social Media Has Changed Us
- 5 Insightful TED Talks on Social Media
- 5 Levels of Effective Communication in the Social Media Age
- Why Social Media Means Big Opportunities for Women
- The Science of Building Trust With Social Media
- How Companies Are Using Your Social Media Data
- Why User Competency Matters in Social Design
- 10 Essential Design Tools for Social Media Pros
- Why Content Curation Is Here to Stay
- Inside Gatorade’s Social Media Command Center
- Why Feedback and Filters are Necessary in Social Media
- 9 Universal Principles of Viral Media Sites
- Why Social Experience is the Future of Online Content
- 10 Beautiful Social Media Infographics
- A Look Back at the Last 5 Years in Social Media
- 5 Huge Trends in Social Media Right Now
- 5 Trends Affecting How We Connect Through Social Media
- The Next 5 Years in Social Media
- Why Facebook’s Privacy Changes are Detrimental to Users
- How Facebook Can Become a Money Making Machine
- HOW TO: Keep Your Facebook Updates Private
- HOW TO: Block FarmVille on Facebook
- 4 Easy Ways to Engage Your Facebook Fans
- Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile
- How a Facebook Group Helped Reunite a Band for Charity
- HOW TO: Clean Up Your Facebook Profile
- 5 Ways Facebook Changed Dating (For the Worse)
- HOW TO: Disable Facebook’s “Instant Personalization” [PRIVACY]
- 5 Ways Facebook’s Open Graph Will Impact E-commerce
- HOW TO: Find Long Lost Friends on Facebook
- In Defense of Facebook
- How Facebook Makes Edgy Concepts Mainstream
- Why Facebook Must Get Serious About Privacy
- HOW TO: Send a Real Gift on Facebook
- How Does Facebook View the World?
- Why Facebook Can’t Genuinely Connect People
- 3 Things Facebook Does Very Well
- 10 Cool Facebook Status Tips and Tricks
- My Facebook Story: An Inside Look at Facebook’s First Privacy Fiasco
- 10 Fascinating Facebook Facts
- HOW TO: Put Facebook’s “Like” Button on Any Website
- 5 Ways Facebook Questions Can Be Improved
- A Closer Look at the Privacy Features of Facebook Places [PICS]
- A Field Guide to Using Facebook Places
- 5 Useful Facebook Trend and Search Services
- Facebook Privacy: 6 Years of Controversy [INFOGRAPHIC]
- 5 Fun FarmVille Accessories
- 3 Tips for Maximizing Engagement With Facebook “Likes” and Shares
- Facebook vs. Google and the Battle for Identity on the Web [OP-ED]
- The Biggest Brands on Facebook [INFOGRAPHIC]
- The New Facebook Messages: A Walkthrough [SCREENSHOTS]
- 5 Facebook Profile Photos to Avoid
- 10 Creative Uses of the New Facebook Profile [PICS]
- HOW TO: Add Captions To Your YouTube Videos
- 10 Amazing Magic Trick Videos on YouTube
- Exclusive: Inside YouTube’s War Room
- HOW TO: Boost Your SEO with a YouTube Channel
- EXCLUSIVE: Behind the Scenes at the “Married on MySpace” Wedding [VIDEO]
- HOW TO: Make a Great How-To Video
- 4 Tips for Producing Quality Web Videos
- 10 Best World Cup Goals on YouTube
- 5 Ways to Build a Loyal Audience on YouTube
- 6 Tips For Experimenting with Web Video
- 15 Fab Flash Mob Videos on YouTube
- 5 Handy YouTube Channels for DIY and Home Improvement
- Why Hulu’s New Dance Show is a Game-Changer
- How Social Media has Changed the Game for Documentary Filmmaking
- 5 Inspiring Celebrity Videos Tell Gay Teens “It Gets Better”
- 3 Things Any Video Needs to Go Viral
- 5 Ways to Get a Job Through YouTube
- HOW TO: Become a YouTube Sensation
- 5 Fresh Places to Find Great Online Video
- How To Make Your Music Video Go Viral: 10 Tips From Cee-Lo, OK Go & More
- HOW TO: Create Free Music Playlists Online
- Why MySpace Can Still Win as a Music Destination
- Musicians Can Help Each Other Get Famous with New Site
- How Rdio Makes Your Music Mix Social
- 7 Superb Podcasts for Summer Listening
- 8 YouTube Channels for Unique Music Performances
- 10 Ways Touring Bands Can Leverage Location Apps
- Exclusive: Trent Reznor on “The Social Network” [INTERVIEW]
- 4 Ways to Find Legal Music for Your YouTube Videos
- Zen and the Art of Twitter: 4 Tips for Productive Tweeting
- 5 Big Twitter Trends to Follow Right Now
- 4 Tips for Tapping Into Twitter Conversations
- HOW TO: Spring Clean Your Twitter Account
- 5 Free Services for Pre-Scheduling Your Twitter Updates
- How Twitter’s New Media Blog Aims To Teach By Example
- HOW TO: Make the Most of Your Twitter Profile Page
- Why Twitter Needs to Do More to Save Trending Topics
- 5 Terrific Tools for Keeping Tabs on Twitter Trends
- HOW TO: Help New Users Stay Engaged on Twitter
- The Rise of Comedy on Twitter
- Top 20 Sites to Improve Your Twitter Experience
- The Origin of Twitter’s “Fail Whale”
- 5 Free Ways to Never Miss a Twitter @Reply
- 10 Free and Fun Twitter Bird Icons for your Website
- 5 Fab Twitter Follower Visualization Tools
- 5 Useful Tools to Track Twitter Unfollowers
- 5 Tips for Dealing with Complaints on Twitter
- 7 Cool Chrome Extensions for Twitter
- 20 Cool Twitter Accounts for Daily Fun and Inspiration [PICS]
- TwitPic Founder Talks About the Future of Twitter Photo Sharing [VIDEO]
- Top 10 Twitter Tips for Bands, By Bands
- The New Twitter: The Web is Back
- How NPR Is Leveraging the Twitter Generation [STATS]
- Why Twitter Influences Cross-Cultural Engagement
- HOW TO: Gain Twitter Influence
- HOW TO: Use Twitter’s Advanced Search [VIDEO]
- The History of Location Technology [INFOGRAPHIC]
- Dear Foursquare: This Is Not the Right Time to Sell
- Gowalla CEO Talks About the Future of Social Media [INTERVIEW]
- Why the Fashion Industry Loves Foursquare
- Why Hasn’t Location Reached the Mainstream Yet?
- Beyond the Checkin: Where Location-Based Social Networks Should Go Next
- Top 16 Unusual Foursquare Badges
- Why Entertainment Will Drive the Next Checkin Craze
- Why Location-Based Social Media Needs to Get “Passive” Aggressive
- The State of the GeoSocial Universe [INFOGRAPHIC]
- Mayor Wars: A Battle For Foursquare Supremacy [VIDEO]
- Social Media Grammar: The “Checkin” Conundrum
- HOW TO: Become a Foursquare Power User
- A Glimpse at the Future of Foursquare
- 3 Ways Educators Are Embracing Social Technology
- How Twitter in the Classroom is Boosting Student Engagement
- 4 Tips for Integrating Social Media Into the Classroom
- Why Online Education Needs to Get Social
- The Case for Social Media in Schools
- 7 Fantastic Free Social Media Tools for Teachers
- How Online Classrooms Are Helping Haiti Rebuild Its Education System
- 10 Free Online Resources for Science Teachers
- HOW TO: Erase Your Online Past [HUMOR]
- Privacy: Managing the New Currency of the Social Web
- Why Banning Social Media Often Backfires
- HOW TO: Prevent and Report Online Stalking
- Social Media Parenting: Raising the Digital Generation
- HOW TO: Get Notified When Someone Hacks Your Facebook
- 5 Essential Facebook Privacy Tips
- HOW TO: Deal with a Cyberstalker
- 5 Fun and Safe Social Networks for Children
- 4 Effective Tools for Monitoring Your Child’s Online Safety
- New Digg Is Live: What It Means For Digg and For You
- A Brief History of Digg
- What Digg Must Do to Survive
- HOW TO: Crowdsource Funds for Causes, Creativity and Startups
- 5 Creative Uses for Crowdsourcing
- 10 Cool Crowdsourced Music Video Projects
- 4 Real Challenges to Crowdsourcing for Social Good
- 4 People Who Let the Crowd Control Their Destiny
- 5 Ways Mega Charity Events Can Harness the Power of Social Media
- 9 Ways to Do Good With 5 Minutes or $25
- How Social Media Can Effect Real Social and Governmental Change
- 4 Ways One Non-Profit Uses Location to Increase Engagement
- 5 Ways to Support World Malaria Day Online
- How Non-Profits are Using Social Media for Real Results
- How Does Twitter’s New Social Good Initiative Stack Up?
- 5 Ways Government Works Better With Social Media
- 8 Tips for a Successful Social Media Cause Campaign
- HOW TO: Turn Slacktivists into Activists with Social Media
- How the U.S. Engages the World with Social Media
- How Social Media is Changing Government Agencies
- 5 Things the Library of Congress is Archiving Online
- 6 Websites for Remembering and Honoring Veterans
- How Political Campaigns Are Using Social Media for Real Results
- How Social Media is Helping Veterans Connect
- How the Gulf Coast Benefit is Using Social Media to Rally Support
- How Social Media is Changing the Way Government Does Business
- How You Can Do Good with Small Actions: Try Bolder
- How CrisisCommons Is Helping the Tech Community Help Others
- 5 Social Fundraising Alternatives to Facebook Causes
- Why Social Media Is a Game-Changer for Causes
- How the Web Can be Harnessed for Social Good
- How Social Media Helped 174 Million People Get the Message About Malaria
- 5 Easy Ways to Support a Cause Through Your Social Network
- Social Media: The New Battleground for Politics
- 3 Small Cause Campaigns That Won Big With Social Media
- How and Why PepsiCo Engages in Social Good [VIDEO]
- 9 Creative Social Good Campaigns Worth Recognizing [Mashable Awards]
- 5 YouTube Projects That Are Making a Difference
- Why Social Media Is Reinventing Activism
- 3 Creative Social Good Campaigns that Will Make You Smile
- HOW TO: Help Solve the Global Water Crisis with Social Media
- The Future of Social Media and Politics
- 5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards]
- 10 Inspiring “Buy One Give One” Projects
- How Social Media Is Making Veteran Service Organizations Better
- Checkins for Charity: The Rise of Geo-Social Good
- HOW TO: Help Feed the Hungry With Online Donations
- Facebook Co-Founder Launches Social Network for Social Good, Jumo [IMAGE]
- 5 Ways Cities Are Using Social Media to Reverse Economic Downturn
- The Holiday Survival Guide for Social Media Professionals
- 10 Fabulous Valentine’s Day Gifts for Your Beloved Geek
- 5 More Ways to Go Green for Earth Day
- How Social Media Helped Travelers During the Iceland Volcano Eruption
- 5 Ways to Go Green for Earth Day with Social Media
- 4 Social Media Efforts to Aid the Gulf Coast
- 8 Ways to Follow Internet Week New York Online
- HOW TO: Follow the 2010 World Cup on Twitter
- The World Cup’s Social Media Evolution
- World Cup 2010: Mashable’s Complete Coverage
- HOW TO: Follow the US Open with Social Media
- HOW TO: Follow New York Fashion Week Online
- HOW TO: Get the Most from Fashion’s Night Out with Social Media
- How Social Media Has Changed Fashion Week
- 17 Web Resources to Help You Decide on Election Day
- How the “Rally to Restore Sanity and/or Fear” Nailed Social Media
- 5 Free Halloween Music Playlists for Your Monster Bash
- 4 Ways to Visualize Voter Sentiment for the Midterm Elections
- HOW TO: Plan the Perfect Thanksgiving With the Help of Social Media
- HOW TO: Use Social Media to Enhance Your Event
- 4 Essential Traits for Social Media Success in Your Career
- 4 Steps for Managing Social Media Attention
- 5 Simple Social Design Tips From the Masters
- 3 Tips for Managing Your Online Reputation
- 5 Tips for Creating the Perfect Profile Pic
- 5 Ways to Reduce Social Media Distractions and Be More Productive
- Tim Ferriss: 7 Great Principles for Dealing with Haters
- 21 Rules for Social Media Engagement
- HOW TO: Send Digital Invites Without Being Obnoxious
- Are You a Comments Troll?
- 5 Ways to Clean Up Your Social Media Identity
- HOW TO: Deal with a Real-Life Breakup Online
- HOW TO: Enhance Your Online Presence with Video
- 11 Free Services for Scheduling Social Media Updates
- HOW TO/NOT TO: Ask Someone Out Online
- 7 Services to Find and Reserve Your Name Across the Web
- HOW TO: Gracefully Promote Yourself Online
- HOW TO: Win the Search Rank Race for Your Name
- 7 Resources for Handling Digital Life After Death
- 11 Essential Apps for Managing Your Real Life Social Networks
- HOW TO: Integrate Google Buzz Into Your WordPress Blog
- HOW TO: Create a Successful Company Blog
- 10 Beautiful Free Blogger Templates
- HOW TO: Maximize Your Content’s Reach on the Social Web
- HOW TO: Rescue Your Blog From Social Isolation
- A Look Back at the Last 5 Years in Blogging
- A Brief History of 9 Popular Blogging Platforms
- 7 Perfect Posterous Themes for Multimedia Blogs
- HOW TO: Use Tweet Buttons as a Blogger or Site Owner
- 21 Creative Blogger Bio Pages
- HOW TO: Help Your Child Set Up a Blog
- HOW TO: Integrate Facebook, Twitter and Buzz into Your Gmail
- HOW TO: Make a Google Buzz Desktop App
- 4 Ways Non-Profits Can Use Google Buzz
- 12 Fresh Web Tools for Getting the Most Out of Google Buzz
- Google’s Long History of Social Media Attempts [INFOGRAPHIC]
- Why Google Wave’s Demise Is Good News for Facebook
- Which Words Does Google Instant Blacklist?
- How the Fashion Industry is Embracing Social Media
- How the Resort Industry is Using Social Media
- How Musicians Are Using Social Media to Connect with Fans
- 6 Ways Law Enforcement Uses Social Media to Fight Crime
- The Future Newsroom: Lean, Open and Social Media-Savvy
- 6 Ways Brands are Using Social Media For Real-World Action
- How Journalists are Using Social Media for Real Results
- How Freelancers are Using Social Media for Real Results
- Social Enterprise: 5 Tips for Getting Execs on Board
- How Lawyers Are Using Social Media for Real Results
- Why Social Media is the New Source of Hollywood Talent
- How Salespeople Are Using Social Media for Real Results
- Why Food Bloggers Are Here to Stay
- 6 Crucial Social Media Tips for Traditional Media
- 5 Tips for Aspiring Social Media Marketers
- Why WikiLeaks and the Mainstream Media Still Need Each Other
- How Freelancers Might Use Social Media in the Future
- The Future of Public Relations and Social Media
- How Social Data Built a Better Health Care App
- The Future of Social Media in Journalism
- The Future of the Hotel Industry and Social Media
- How Lawyers May Use Social Media in the Future
- The Future of Human Resources and Social Media
- How Investigative Journalism Is Prospering in the Age of Social Media
- How Social Media Is Changing the Way Movies are Promoted
- Why More Health Experts Are Embracing the Social Web
- Sports and Social Media: Why the Best Is Yet to Come
- The Birth of the Virtual Assistant
- The Ultimate March Madness Social Media Guide
- 5 Stellar Ways to Explore Space Using Social Media
- 6 Easy Ways to Score the Best Deals with Social Media
- 5 Free Ways to Identify that Song Stuck in Your Head
- Why Chatroulette Is More Than Just Penises
- 3 Ways Live Events Improve Online Communities
- 12 Chatroulette Clones You Should Try
- Top 10 Online Mascots
- HOW TO: Rent Anything Online
- HOW TO: Get the Most Out of Q&A Sites
- 13 Internet Slangs with Unexpected Alternate Meanings
- 5 Ways Social Media Helps Promote Good Health
- For Women, Social Media is More Than “Girl Talk”
- Inside Street Food’s Social Media Revolution [VIDEO]
- 10 Great Geek Tees For Kids
- 7 Days on Craigslist’s Casual Encounters
- HOW TO: Follow Mashable Staff Online
- The WikiLeaks Debate: Journalists Weigh In
- 7 Services That Will Suggest Things You Like
- 7 Questions With AOL Co-Founder Steve Case
- 5 Online Community Killers to Avoid at All Costs
Privacy and Safety
Social Good, Activism and Government
Holidays & Major Events
Managing Your Social Media Time & Presence