10 most reputable companies in the world – Business Insider

The luxury watch brand Rolex is the most reputable company in the world, according to the Reputation Institute’s annual rankings.

Source: 10 most reputable companies in the world – Business Insider

The Reputation Institute sorts companies according to the public’s perception of their performance in seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.

The chocolate maker The Hershey Company is the most reputable brand in the US, but the brand is much less well known internationally, so it did not make it onto the list. Facebook did not even make it into the top 100.

After the emissions scandal that engulfed the company last year, Volkswagen dropped from being the 14th most reputable company in the world in 2015 to the 123rd spot this year.

To compile the rankings, the Reputation Institute collected more than 240,000 ratings from 15 countries. You can see the full results here.

10. Apple. RepTrack Points: 76.6.

Apple’s reputation is getting worse, according to the study. The company has dropped from seventh place in 2014’s rankings to eighth in 2015’s, and it now sits at 10th. The tech company, however, came out on top in both the innovation and the leadership categories.

Here’s everything Apple announced at its Keynote on Monday, including its new, cheaper-than-ever iPhone.

9. Sony. RepTrack points: 76.7.

Sony proved to be a truly global brand. The company was among the 10 most reputable brands in 10 of the 15 countries surveyed. On this metric, it was beaten only by Rolex.

This year Sony faced criticism over its failure to release singer Kesha from a six-album contract with one of its record labels, Dr. Luke’s Kemosabe Records. Kesha alleged that her producer at the label, Lukasz Gottwald, sexually abused her.

Aside from music, the Japanese conglomerate makes electronics and produces movies and video games. The company was founded in 1946 by Masaru Ibuka.

8. Canon. RepTrack points: 76.9.

Canon is the third most reputable brand in Europe, the Middle East, and Africa.

The world’s biggest maker of cameras and printers has been expanding further this year. It just announced that it would buy Toshiba’s medical devices unit for nearly $6 billion.

 

7. Microsoft. RepTrack points: 77.0.

Microsoft has returned to the list after it dropped out in 2015. It came out as the third most reputable brand in Asia. Microsoft is performing particularly well in the detachable tablet market, outperforming Apple.

Microsoft is predicted to take a 74.6% share of the detachable tablet market by 2020.

The company’s biggest businesses in 2016 include the Windows operating system, the Xbox, and Microsoft Office.

6. Lego Group. RepTrack points: 77.4.

Lego remains the most reputable brand in Europe, the Middle East, and Africa.

This year Lego faced a serious backlash after the company refused to sell artist Ai Weiwei a bulk order of its plastic bricks. The Chinese artist had planned on using them to make a political point, which went against the company’s rules. The toymaker later reversed this policy.

According to a report by Brand Finance, Lego is the world’s second most powerful brand after Disney.

5. Daimler (Mercedes-Benz). RepTrack points: 77.7

Daimler dropped from third place to fifth in the global reputation rankings this year.

Daimler sold 2.9 million cars in 2015, up 12% from the previous year, it was announced at the company’s annual press conference.

The Daimler-owned Mercedes could soon become the car brand most closely associated with Uber, as the taxi app just announced an order for 100,000 Mercedes S-Class cars, according to Fortune.

4. BMW Group. RepTrack points: 77.9.

BMW dropped from first place in 2015, but it retains its lead on its fellow German carmaker Daimler.

BMW celebrated its 100th birthday this year. To celebrate, it released the concept car it predicts everyone will be driving in 100 years.

As well as producing BMWs, the company makes Mini cars and oversees productions of Rolls-Royce vehicles.

3. Google. RepTrak points: 78.1.

Google came top in the performance and workplace categories this year, but it slipped from second place — which it had held in 2015 and 2014.

The search-ad business has had another important year; in October it reshaped its corporate structure to form a new parent company, Alphabet.

2. The Walt Disney Company. RepTrak points: 78.2.

The Walt Disney Company came in the top 10 in each of the seven categories. The huge media and entertainment company came first in the citizenship and governance categories, making it unlucky to miss out on the top spot.

The company is not afraid to stand up to things it disagrees with. On Wednesday, Disney Film Studios announced that it would boycott Georgia if the state brings into law a bill allowing officials to refuse to conduct same-sex marriages, The Guardian reports.

The California-based company employs about 185,000 people across various divisions, according to its website.

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1. Rolex. RepTrak points: 78.4

Rolex’s position as the most reputable brand in the world is due to its incredibly high reputation for products and services. It was in the top 10 for every category.

Luxury watch brands have suffered over the past year after facing a declining market in China. Consumers in the country bought 40% fewer Swiss watches — including Rolex, Swatch, and TAG Heuer brands — than they did in 2014, Sky News reported.

The luxury watch brand was founded in London in 1905 before moving operations to Switzerland at the end of World War I.

Here’s how the rankings have changed over the past few years:

heres-how-the-rankings-have-changed-over-the-past-few-years.jpg

Forget the Everything Store—Amazon’s an Everything Business | WIRED

Amazon is known as the “everything store.” But now more than ever, Amazon isn’t just about selling everything. It’s an everything business.

Source: Forget the Everything Store—Amazon’s an Everything Business | WIRED

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Twitter will soon dominate TV on Xbox One

Microsoft has announced that a number of popular apps including HBO Go, Showtime Anytime, Comedy Central, and others will launch on Xbox One by year’s end. But easily the biggest aspect of today’s news is the huge role Twitter will soon play in Microsoft’s TV plans. Twitter will be directly integrated in the Xbox One’s TV experience, and this is much more than the mediocre app that came before on Xbox 360.

This time, Microsoft says Twitter has been “optimized for the biggest screen in your house in a smart, contextual way.” It will automatically display tweets related to the shows you’re watching on cable, for instance. And Twitter will also have a place in Xbox One’s OneGuide: you’ll see hashtags in TV listings, and a new “trending” section will highlight shows that are currently being discussed across the service. In one fell swoop, Microsoft just became a key partner to Twitter’s interactive TV ambitions. Comcast has rolled out similar Twitter support for its X1 cable platform.

Twitter is no longer relegated to the smartphone or tablet next to you on the couch. It’s now on the other screen you spend hours staring at each day. But will the result prove engaging or annoying? It’s up to Microsoft to find that balance. Here’s what the company has to say about the new integration right now:

A commercial break turns into a quick and easy opportunity to see what other viewers are tweeting about without pulling out your phone, swiping at a tablet, or taking your attention away from your TV.

Microsoft’s Ballmer retiring in 12 months… VIDEO: Remember 10 years ago: “I love this Company”

REDMOND, Wash. — Aug. 23, 2013 — Microsoft Corp. today announced that Chief Executive Officer Steve Ballmer has decided to retire as CEO within the next 12 months, upon the completion of a process to choose his successor. In the meantime, Ballmer will continue as CEO and will lead Microsoft through the next steps of its transformation to a devices and services company that empowers people for the activities they value most.
“There is never a perfect time for this type of transition, but now is the right time,” Ballmer said. “We have embarked on a new strategy with a new organization and we have an amazing Senior Leadership Team. My original thoughts on timing would have had my retirement happen in the middle of our company’s transformation to a devices and services company. We need a CEO who will be here longer term for this new direction.”

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic

Can Microsoft be right about tablets and Apple, Amazon, and Google be wrong? | TechRepublic.

Takeaway: If you haven’t realized it yet, Microsoft is trying to do something different in tablets. But, the strategy has three big question marks.

Microsofts Panos Panay shows off the Microsoft Surface tablet. Photo credit: Microsoft

Microsoft’s Panos Panay shows off the Microsoft Surface tablet. Photo credit: Microsoft

I’ve said it many times before, but I’ll repeat it. I don’t really like tablets.

I’ve carried all three iPads, several Galaxy Tabs, the Kindle Fire, the BlackBerry PlayBook, and the HP TouchPad. I always run into the same roadblocks. Almost every time I use a tablet I end up trying to do something like sharing a story to a social network or emailing a photo to someone and I get frustrated because it’s just a lot more efficient to do it on my laptop. Plus, on a laptop I can control the experience a lot better. For example, for social sharing I can shorten the URL with the service that I prefer so I can track analytics or I can quickly and accurately crop and edit the photo the way I want before sending it.

Microsoft thinks it’s got the tablet solution for people like me.

The software giant is building Windows 8 with a full-screen reading and app experience like the iPad (and its competitors) while also offering the ability to jump into a full desktop experience to do the kinds of things that I was just talking about.

I think it’s great that Microsoft is turning its attention to users like me, and naturally I believe there’s an opportunity there. But, there are three big questions marks.

1. How many people want a no-compromise tablet?

Microsoft either believes that current tablet owners would like to do a lot more with their tablets or that there are many more people out there who would buy a tablet if they could do more with it. Or both. Two years ago when Apple first released the iPad, I believed the same thing.

However, usage of the iPad has confirmed that a high percentage of people are mostly reading and viewing things and only occasionally have to do much typing, input, or creation. For these users, the fact that the iPad is so much more convenient and easier to use for viewing things than a laptop far outweighs the fact that it’s a lot less convenient for data input, content creation, and the kind of stuff I mentioned above. For most users, the iPad is good enough for most of the stuff they want to do and it’s a heckuva lot easier to operate than a PC.

Most of them aren’t ditching their computers altogether, but an increasing number of iPad users are spending more time on the tablet and less time on a computer. I think this is the mainstream and these numbers will accelerate in the years ahead. Heavy content creators like myself, programmers, and other kinds of specialists are likely to become the equivalent of CAD workstation users in the PC world. Remember when we all used to spend $2000 or more on a computer tower? Now, the CAD specialists are the only ones doing that.

2. Is Windows 8 doing it right?

In theory, Microsoft is going to offer the best of both worlds. Its ARM-based Windows 8 tablets (the ones running “Windows RT”) will cost a little less and will not run all of the Windows applications that currently run on Windows 7. Meanwhile, the full Windows 8 tablets will run on traditional x86 hardware and will boast the full desktop operating system embedded within the tablet experience.

There are going to be power users who like the idea of having more flexibility and capability in a tablet and the might love the x86 Windows 8 tablets. The challenge for Microsoft is that in trying to have it both ways, it is creating extra complexity that is going to confuse and frustrate a lot of regular users.

For example, instead of making its ARM-based tablets “Metro-only” and focusing on making them a great tablet experience that is separate from the desktop, Microsoft is still falling back on the crutch of the desktop environment for certain settings and utilities. Sure, that will be fine for power users on an x86 Surface tablet with a full keyboard and touchpad, but trying to fiddle with that stuff on a touch-only tablet is going to result in yelps and screams from average users.

While that full desktop environment on a tablet could be the killer feature for power users, it could also be the crutch that kills the Windows 8 tablet experience for everyone else.

3. Are Apple, Amazon, and Google wrong?

What Microsoft is doing in tablets is essentially a more refined version of its original stylus-based Tablet PC approach, adapted for a multitouch world. Microsoft still believes one machine can do it all and can excel at multiple experiences and multiple use cases. With Windows 8, it’s betting heavily on the convergence of tablets and laptops.

Meanwhile, the iPad has mostly been about addition by subtraction. It has purposely removed the complexity of a desktop operating system. Sure, it also threw out a bunch of capabilities along the way. That makes it a deal-breaker for people like me, but the majority of users are shrugging it off. They seem to barely notice or they consider it a reasonable trade-off for a machine that is easy to operate and offers instant-on, long battery life, minimal malware worries, and lots of cheap software.

Amazon’s Kindle Fire and Google’s nascent Nexus 7 follow the same tablet model that Apple has established and both are seeing some success with it. While Microsoft is taking a few cues from that model — like the low-cost software app approach — overall, it is going in a different direction. It is sticking to its original tablet strategy from a decade ago by betting on a more powerful, multi-use device that harnesses all the power of a PC but just delivers it in more friendly and portable hardware.

Bottom line

Most people don’t need a tablet that can also act like a workstation. They just want a tablet that can perform really well as a tablet. Microsoft is building the CAD workstation of tablets. It could be awesome for the people who want that kind of thing and are willing to pay for it.

But, just as people no longer pay over $2000 for computers like the ones CAD workstation professionals use, it’s unlikely that the masses are going to pay $800 or more for a high-end tablet. And while many enterprise companies are going to like the ability to easily connect Windows 8 tablets to their backend Windows infrastructure, the higher price tag and the added complexity of using them could limit the number of users who will get a Windows 8 tablet from the IT department.

Now, if Microsoft changed course and went with a Metro-only, ARM-based Windows 8 tablet that cost less than $500 and could seamlessly connect to Active Directory and other backend Windows systems, then I believe a lot of enterprise businesses and individual business professionals would be interested. But, that’s not the product we’re going to see this fall.

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Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat

Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat.

TechCrunch is reporting insider information that the big and much-anticipated Microsoft announcement tomorrow is an e-reader and streaming media tablet produced in conjunction with Barnes & Noble. If that’s true — and that’s a big if — I’m more than a little shocked by the massive build-up and pre-launch tension-building secrecy.

One loser

Let’s be honest: Windows on a tablet is, at the moment, a loser. Currently, Windows is a tiny, insignificant slice of the tablet market. There’s hope in Redmond, and maybe even belief, that this will change soon, but no-one else is holding their breath.

In this chart from IDC three days ago, Windows is “other.” Get out your microscope.

A second loser

A second moment of honesty: Barnes & Noble is a loser. We all know its chief competitor — the one named after warrior women tough enough to saw off a boob so they could kill their enemies with greater efficiency. And yeah, Amazon is exactly that tough.

Amazon is worth almost a hundred billion dollars; Barnes & Noble under a billion. Amazon had over $50 billion in revenue in the last 12 months; Barnes & Noble just over seven. Amazon’s revenue per employee is triple Barnes & Noble’s … the list goes on. Wolfram Alpha tells the story:

One plus one (plus one)

I believe it was the indubitable Mr. Holmes who said that one plus one has never failed to equal two. Pairing an unpopular and as-yet-unproven operating system with a failing and marginal content partner is not exactly a recipe for success.

However, there is a wild-card: Xbox live streaming.

Microsoft has been adding content partners to Xbox streaming with increasing velocity, announcing 35 new ones in just the past month at E3, including Nickelodeon, NBA Game Time, NHL GameCenter, WatchESPN, and The Weather Channel. These additions, with all the other content partners announced previously, have led to plenty of speculation that Xbox could replace your cable or satellite TV provider.

Now you have something interesting.

If Microsoft’s play is indeed to create a new kind of tablet that can replace — perhaps better than iPad — your TV provider, watch out.

I guess we’ll see tomorrow.